A data profile of the people who buy, follow and care about Extended essay in United States — modelled from more than twelve digital signal sources. Extended essay has an estimated audience of 15,707,738 people in United States.
The average Extended essay fan in United States is 38.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Alcoholic beverages, Furniture, Recipes, with strongest over-indexing on Alcoholic beverages (1.54× the country average).
Demographically, the Extended essay audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Extended essay fan in United States is more female, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for Alcoholic beverages.
The key figures that characterise the Extended essay profile in United States.
57.9% are female, 42.1% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 38.0 |
| Estimated audience size | 15,707,738 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Extended essay audience comes from United States.
| Country | Share |
|---|---|
| United States | 38.7% |
| United Kingdom | 9.8% |
| Taiwan | 9.0% |
Where the Extended essay audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Delaware | ~60K | 1.36× | |
| 02 | Rhode Island | ~60K | 1.22× | |
| 03 | Hawaii | ~80K | 1.19× | |
| 04 | New Hampshire | ~70K | 1.17× | |
| 05 | Washington, District of Columbia | ~60K | 1.17× | |
| 06 | Idaho | ~90K | 1.16× | |
| 07 | Maine | ~60K | 1.15× | |
| 08 | New Mexico | ~90K | 1.13× | |
| 09 | Nebraska | ~90K | 1.08× | |
| 10 | Arkansas | ~100K | 1.07× | |
| 11 | Kansas | ~100K | 1.05× | |
| 12 | Montana | ~50K | 1.05× | |
| 13 | Vermont | ~30K | 1.03× | |
| 14 | Oregon | ~200K | 1.01× | |
| 15 | Oklahoma | ~200K | 1.00× | |
| 16 | Iowa | ~100K | 1.00× | |
| 17 | West Virginia | ~70K | 1.00× | |
| 18 | South Dakota | ~40K | 1.00× | |
| 19 | Alaska | ~30K | 1.00× | |
| 20 | North Dakota | ~30K | 1.00× | |
| 21 | Connecticut | ~200K | 0.99× | |
| 22 | Utah | ~100K | 0.99× | |
| 23 | Mississippi | ~100K | 0.99× | |
| 24 | Nevada | ~100K | 0.98× | |
| 25 | Alabama | ~200K | 0.97× | |
| 26 | Louisiana | ~200K | 0.97× | |
| 27 | Kentucky | ~200K | 0.97× | |
| 28 | Virginia | ~400K | 0.96× | |
| 29 | Maryland | ~300K | 0.96× | |
| 30 | South Carolina | ~200K | 0.94× | |
| 31 | Wisconsin | ~200K | 0.93× | |
| 32 | Missouri | ~200K | 0.92× | |
| 33 | Minnesota | ~200K | 0.92× | |
| 34 | Tennessee | ~300K | 0.91× | |
| 35 | Indiana | ~300K | 0.91× | |
| 36 | Colorado | ~200K | 0.91× | |
| 37 | Michigan | ~400K | 0.90× | |
| 38 | Washington | ~300K | 0.90× | |
| 39 | Florida | ~900K | 0.89× | |
| 40 | Arizona | ~300K | 0.89× | |
| 41 | Massachusetts | ~300K | 0.89× | |
| 42 | North Carolina | ~400K | 0.88× | |
| 43 | Georgia | ~400K | 0.87× | |
| 44 | Ohio | ~400K | 0.87× | |
| 45 | New Jersey | ~300K | 0.87× | |
| 46 | Illinois | ~500K | 0.86× | |
| 47 | Pennsylvania | ~400K | 0.85× | |
| 48 | New York | ~700K | 0.83× | |
| 49 | Texas | ~1M | 0.81× | |
| 50 | California | ~1.5M | 0.74× |
The strongest cross-interests of the Extended essay audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Discounts and allowances | Shopping | 1.99× | ||
| 02 | IKEA | Home & Garden | 1.82× | ||
| 03 | Nonprofit organization | Politics & Society | 1.73× | ||
| 04 | Mortgage loans | Business & Career | 1.73× | ||
| 05 | Gardening | Home & Garden | 1.72× | ||
| 06 | Furniture | Home & Garden | 1.71× | ||
| 07 | Banking | Business & Career | 1.71× | ||
| 08 | Beauty salons | Beauty & Wellness | 1.68× | ||
| 09 | Credit cards | Business & Career | 1.67× | ||
| 10 | Barbecue | Food & Beverages | 1.66× | ||
| 11 | Recipes | Food & Beverages | 1.61× | ||
| 12 | Internet & Social Media | 1.61× | |||
| 13 | Wine | Food & Beverages | 1.61× | ||
| 14 | Health care | Business & Career | 1.59× | ||
| 15 | Insurance | Business & Career | 1.58× | ||
| 16 | Beer | Food & Beverages | 1.55× | ||
| 17 | Alcoholic beverages | Food & Beverages | 1.54× | ||
| 18 | Medicine | Business & Career | 1.54× | ||
| 19 | Religion | Business & Career | 1.52× | ||
| 20 | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.75× | |
| Price Sensitivity | PREMIUM | 1.61× | |
| Tradition | CONSERVATISM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.74× | |
| Pet Ownership | JOY | 0.77× | |
| Extroversion | THRILL | 0.82× |
Extended essay has an estimated audience of 15,707,738 people in United States, concentrated in California and Texas.
57.9% of Extended essay fans are female, 42.1% are male, with an average age of 38.0 years.
Extended essay fans show strongest brand affinity for Alcoholic beverages (1.54×), Furniture (1.71×), and Recipes (1.61×) over the country average.
Extended essay fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Extended essay itself, the audience over-indexes on Furniture (1.71×), Recipes (1.61×), Pinterest (1.61×), and Medicine (1.54×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Extended essay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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