A data profile of the people who buy, follow and care about Extended essay in United Kingdom — modelled from more than twelve digital signal sources. Extended essay has an estimated audience of 3,960,264 people in United Kingdom.
The average Extended essay fan in United Kingdom is 39.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Esso, Wikipedia, Refrigerator, with strongest over-indexing on Esso (2.1× the country average).
Demographically, the Extended essay audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Quality Awareness, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Extended essay fan in United Kingdom is more female, around 39.4 years old, with strong Quality Awareness tendencies and a notable affinity for Esso.
The key figures that characterise the Extended essay profile in United Kingdom.
63.0% are female, 37.0% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 39.4 |
| Estimated audience size | 3,960,264 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Extended essay audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 38.7% |
| United Kingdom | 9.8% |
| Taiwan | 9.0% |
Where the Extended essay audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~600K | 1.06× | |
| 02 | Wales | ~200K | 1.06× | |
| 03 | North East | ~200K | 1.03× | |
| 04 | South West | ~300K | 1.01× | |
| 05 | East Midlands | ~300K | 1.01× | |
| 06 | Northern Ireland | ~100K | 1.00× | |
| 07 | East of England | ~400K | 0.99× | |
| 08 | Scotland | ~300K | 0.98× | |
| 09 | West Midlands | ~200K | 0.98× | |
| 10 | Yorkshire and the Humber | ~300K | 0.97× | |
| 11 | North West | ~400K | 0.96× | |
| 12 | England | ~3M | 0.76× |
The strongest cross-interests of the Extended essay audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Esso | Cars & Mobility | 2.10× | ||
| 02 | Reiss (brand) | Fashion & Accessoires | 2.10× | ||
| 03 | Terraced house | Home & Garden | 2.03× | ||
| 04 | Real property | Home & Garden | 1.88× | ||
| 05 | Wikipedia | Internet & Social Media | 1.83× | ||
| 06 | Political science | Business & Career | 1.81× | ||
| 07 | Risk management | Business & Career | 1.73× | ||
| 08 | Refrigerator | Home & Garden | 1.72× | ||
| 09 | Sketch comedy | Movies & TV | 1.72× | ||
| 10 | Adoption | Kids & Family | 1.70× | ||
| 11 | Mobile home | Cars & Mobility | 1.65× | ||
| 12 | Internet Movie Database | Movies & TV | 1.63× | ||
| 13 | HVAC | Home & Garden | 1.61× | ||
| 14 | Mother's Day | Kids & Family | 1.60× | ||
| 15 | Motorhome | Cars & Mobility | 1.60× | ||
| 16 | Hot tub | Home & Garden | 1.58× | ||
| 17 | Subway | Food & Beverages | 1.56× | ||
| 18 | Caffè Nero | Food & Beverages | 1.54× | ||
| 19 | TV talkshows | Movies & TV | 1.52× | ||
| 20 | Betfair | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.42× | |
| Indulgence | JOY | 1.41× | |
| Family Orientation | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.80× | |
| Sustainability | BALANCE | 0.83× | |
| Sports Activity | POWER | 0.87× |
Extended essay has an estimated audience of 3,960,264 people in United Kingdom, concentrated in England and South East.
63.0% of Extended essay fans are female, 37.0% are male, with an average age of 39.4 years.
Extended essay fans show strongest brand affinity for Esso (2.1×), Wikipedia (1.83×), and Refrigerator (1.72×) over the country average.
Extended essay fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Extended essay itself, the audience over-indexes on Wikipedia (1.83×), Refrigerator (1.72×), Real property (1.88×), and Betfair (1.51×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Extended essay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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