Word Audience in Germany
Word has an estimated audience of 1,167,175 people in Germany. 65.0% are female, 35.0% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Home Delivery, Škoda Kodiaq, Esra Erol, Golem.
The average Word fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Home Delivery, Škoda Kodiaq, with strongest over-indexing on Stradivarius (1.53× the country average). Demographically, the Word audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Word fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 37.0 |
| Estimated audience size | 1,167,175 |
Audience persona
The typical Word fan in Germany is more female, around 37.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 293,979 | 1.15× |
| Bayern | 213,794 | 1.14× |
| Baden-Württemberg | 181,280 | 1.14× |
| Niedersachsen | 124,919 | 1.1× |
| Hessen | 110,283 | 1.24× |
| Rheinland-Pfalz | 65,377 | 1.12× |
| Berlin | 58,091 | 1.11× |
| Sachsen | 48,780 | 0.85× |
| Schleswig-Holstein | 42,890 | 1.02× |
| Brandenburg | 33,784 | 0.93× |
| Thüringen | 25,391 | 0.85× |
| Hamburg | 24,553 | 0.93× |
| Sachsen-Anhalt | 23,408 | 0.77× |
| Mecklenburg-Vorpommern | 17,229 | 0.77× |
| Saarland | 12,499 | 0.87× |
| Bremen | 10,058 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.53× | Shopping |
| Home Delivery | 2.31× | Food & Beverages |
| Škoda Kodiaq | 1.68× | Cars & Mobility |
| Esra Erol | 4.43× | Movies & TV |
| Golem | 2.44× | Technology & Electronics |
| Este, Veneto | 1.86× | Travel & Leisure |
| Natural rubber | 1.56× | Cars & Mobility |
| Information sensitivity | 2.82× | Technology & Electronics |
| Nuts (film) | 2.33× | Movies & TV |
| Jaguar F-Pace | 3.21× | Cars & Mobility |
| Fatteh | 4.98× | Food & Beverages |
| Volvo V60 | 2.2× | Cars & Mobility |
| Bury St Edmunds | 10.38× | Travel & Leisure |
| Buying and Selling Real Estate | 3.13× | Home & Garden |
| Humans (TV series) | 2.24× | Movies & TV |
| Buying a House | 2.49× | Home & Garden |
| Curcuma | 1.95× | Food & Beverages |
| Medieval fantasy | 4.28× | Literature |
| Fat-tailed sheep | 7.83× | Pets & Animals |
| Viator | 2.32× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.36 |
| Community Orientation | OPEN | 1.32 |
| Sustainability | BALANCE | 1.28 |
| Healthy Lifestyle | BALANCE | 1.26 |
| Convenience Orientation | PREMIUM | 1.25 |
| Spirituality | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.4% |
| Italy | 6.2% |
| United Kingdom | 5.2% |
See Word audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Word have in Germany?
Word has an estimated audience of 1,167,175 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Word fans?
65.0% of Word fans are female, 35.0% are male, with an average age of 37.0 years.
Which brands do Word fans like most?
Word fans show strongest brand affinity for Stradivarius (1.53×), Home Delivery (2.31×), and Škoda Kodiaq (1.68×) over the country average.
Where do Word fans live in Germany?
Word fans in Germany are most concentrated in Nordrhein-Westfalen (reach 293,979), Bayern (reach 213,794), and Baden-Württemberg (reach 181,280). These three regions account for the largest share of the active audience.
What other brands do Word fans also like?
Beyond Word itself, the audience over-indexes on Home Delivery (2.31×), Škoda Kodiaq (1.68×), Esra Erol (4.43×), and Golem (2.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Word. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.