Weltsparen Audience in Germany
Weltsparen has an estimated audience of 1,039,489 people in Germany. 38.5% are female, 61.5% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cocktail, CAC 40, Gil Ofarim, The Knot (Website), Unique Gifts.
The average Weltsparen fan in Germany is 43.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cocktail, CAC 40, Gil Ofarim, with strongest over-indexing on Cocktail (3.24× the country average). Demographically, the Weltsparen audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Weltsparen fans
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 43.3 |
| Estimated audience size | 1,039,489 |
Audience persona
The typical Weltsparen fan in Germany is more male, around 43.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 217,822 | 0.96× |
| Bayern | 209,577 | 1.25× |
| Baden-Württemberg | 168,809 | 1.19× |
| Niedersachsen | 104,583 | 1.04× |
| Hessen | 89,965 | 1.14× |
| Rheinland-Pfalz | 53,965 | 1.04× |
| Berlin | 51,868 | 1.12× |
| Sachsen | 48,586 | 0.95× |
| Schleswig-Holstein | 38,346 | 1.03× |
| Brandenburg | 31,829 | 0.99× |
| Thüringen | 23,360 | 0.88× |
| Hamburg | 22,834 | 0.97× |
| Sachsen-Anhalt | 18,843 | 0.7× |
| Mecklenburg-Vorpommern | 16,902 | 0.85× |
| Saarland | 10,097 | 0.79× |
| Bremen | 9,870 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 3.24× | Food & Beverages |
| CAC 40 | 3.75× | Business & Career |
| Gil Ofarim | 2.38× | Music & Radio |
| The Knot (Website) | 12.99× | Kids & Family |
| Unique Gifts | 1.73× | Shopping |
| VfL Wolfsburg | 2.07× | Sports |
| Stradivarius | 1.97× | Shopping |
| Jacob Tremblay | 5.81× | Movies & TV |
| Haberler | 1.58× | News |
| Pillow | 1.75× | Home & Garden |
| Birthday Gifts | 1.66× | Kids & Family |
| Christmas Gift | 1.58× | Kids & Family |
| Natural rubber | 1.81× | Cars & Mobility |
| Israel | 1.54× | Travel & Leisure |
| Overboard (film) | 6.07× | Movies & TV |
| Este, Veneto | 1.88× | Travel & Leisure |
| Curcuma | 3.68× | Food & Beverages |
| Peugeot 308 | 2.79× | Cars & Mobility |
| 7-Eleven | 3.46× | Shopping |
| Fantasy Earth: Zero | 4.55× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.82 |
| Need for Security | CONSERVATISM | 1.94 |
| Career Orientation | POWER | 1.72 |
| Early Adopter Mentality | POWER | 1.7 |
| Quality Awareness | PREMIUM | 1.64 |
| Sustainability | BALANCE | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.6% |
| Austria | 1.2% |
| China | 0.5% |
See Weltsparen audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Weltsparen have in Germany?
Weltsparen has an estimated audience of 1,039,489 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Weltsparen fans?
38.5% of Weltsparen fans are female, 61.5% are male, with an average age of 43.3 years.
Which brands do Weltsparen fans like most?
Weltsparen fans show strongest brand affinity for Cocktail (3.24×), CAC 40 (3.75×), and Gil Ofarim (2.38×) over the country average.
Where do Weltsparen fans live in Germany?
Weltsparen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 217,822), Bayern (reach 209,577), and Baden-Württemberg (reach 168,809). These three regions account for the largest share of the active audience.
What other brands do Weltsparen fans also like?
Beyond Weltsparen itself, the audience over-indexes on CAC 40 (3.75×), Gil Ofarim (2.38×), The Knot (Website) (12.99×), and Unique Gifts (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Weltsparen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.