Rascasse Audience Intelligence

Weltsparen Target Market in Germany

A data profile of the people who buy, follow and care about Weltsparen in Germany — modelled from more than twelve digital signal sources. Weltsparen has an estimated audience of 959,103 people in Germany.

#886among Brand in Germany#594in Business & Career

The average Weltsparen fan in Germany is 43.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Home insurance, N26, Mobile banking, with strongest over-indexing on Home insurance (50.44× the country average).

Demographically, the Weltsparen audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Weltsparen fan in Germany is more male, around 43.3 years old, with strong Need for Security tendencies and a notable affinity for Home insurance.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Weltsparen profile in Germany.

Audience size
959K
in Germany
Gender
37.6%♀
62.4% male
Age
43.3
average years
Country rank
#6783
Brand in Germany
Fig. 01

Search interest · 12-month trend

-62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Weltsparen

37.6% are female, 62.4% are male, average age 43.3.

Fig. 02

Gender split

37.6%
Female
62.4%
Male
Demographic split for Weltsparen audience in Germany
MetricValue
Female37.6%
Male62.4%
Average age43.3
Estimated audience size959,103
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Weltsparen audience in Germany
Age bracketShare%
16-199%
20-2917%
30-3923%
40-4926%
50+25%
Fig. 04

Worldwide distribution

95.4%

of the worldwide Weltsparen audience comes from Germany.

Worldwide audience distribution share by country for Weltsparen
CountryShare
Germany95.4%
Austria1.2%
China0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Weltsparen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Weltsparen customers by region in Germany
#RegionReachAffinity×
01Bayern~200K1.23×
02Baden-Württemberg~200K1.18×
03Hessen~90K1.12×
04Bremen~10K1.11×
05Berlin~50K1.07×
06Rheinland-Pfalz~50K1.02×
07Niedersachsen~100K1.01×
08Schleswig-Holstein~40K1.01×
09Sachsen~50K0.98×
10Brandenburg~30K0.98×
11Hamburg~20K0.96×
12Nordrhein-Westfalen~200K0.94×
13Thüringen~20K0.94×
14Mecklenburg-Vorpommern~20K0.89×
15Saarland~10K0.84×
16Sachsen-Anhalt~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Weltsparen, Germany
0.76×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Weltsparen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Weltsparen audience
#·InterestCategoryAffinity×
01Mobile bankingBusiness & Career60.94×
02Home insuranceBusiness & Career50.44×
03N26Business & Career42.60×
04Property insuranceHome & Garden21.73×
05Commercial propertyBusiness & Career14.58×
06PhotocopierBusiness & Career12.55×
07WebExTechnology & Electronics12.29×
08Office 365Technology & Electronics11.45×
09Google DriveTechnology & Electronics10.17×
10Bank accountBusiness & Career9.61×
11National health insuranceBusiness & Career9.31×
12Life insuranceBusiness & Career6.66×
13PaybackShopping5.75×
14Instant GamingGames4.67×
15BankingBusiness & Career3.26×
16CommerzbankBusiness & Career3.16×
17SparkasseBusiness & Career2.98×
18NatureHome & Garden2.18×
19FamilyKids & Family1.74×
20TagesschauMovies & TV1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Weltsparen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Weltsparen audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.30×
Convenience OrientationPREMIUM1.75×
Price SensitivityPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Weltsparen audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
Sports ActivityPOWER0.81×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Weltsparen's target market in Germany?

Weltsparen's target market in Germany covers an estimated 959,103 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Weltsparen customers?

37.6% of the Weltsparen audience are female, 62.4% are male, with an average age of 43.3 years.

03

Which brands do Weltsparen fans like most?

Weltsparen fans show strongest brand affinity for Home insurance (50.44×), N26 (42.6×), and Mobile banking (60.94×) over the country average.

04

Where do Weltsparen fans live in Germany?

Weltsparen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Weltsparen fans also like?

Beyond Weltsparen itself, the audience over-indexes on N26 (42.6×), Mobile banking (60.94×), Google Drive (10.17×), and Office 365 (11.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Weltsparen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Weltsparen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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