Arte Audience in Germany
Arte has an estimated audience of 705,945 people in Germany. 56.0% are female, 44.0% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Tobias Moretti, Museum, Leisure, Philosophy.
The average Arte fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Tobias Moretti, Museum, with strongest over-indexing on Tagesschau (3.04× the country average). Demographically, the Arte audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of Arte fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 39.2 |
| Estimated audience size | 705,945 |
Audience persona
The typical Arte fan in Germany is more female, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 142,131 | 0.92× |
| Bayern | 113,524 | 1× |
| Baden-Württemberg | 104,571 | 1.09× |
| Berlin | 63,932 | 2.03× |
| Niedersachsen | 55,873 | 0.81× |
| Hessen | 53,073 | 0.99× |
| Sachsen | 37,460 | 1.08× |
| Rheinland-Pfalz | 31,640 | 0.89× |
| Schleswig-Holstein | 23,321 | 0.92× |
| Brandenburg | 20,125 | 0.92× |
| Hamburg | 19,201 | 1.2× |
| Thüringen | 14,963 | 0.83× |
| Sachsen-Anhalt | 13,529 | 0.74× |
| Mecklenburg-Vorpommern | 9,989 | 0.74× |
| Saarland | 6,688 | 0.77× |
| Bremen | 6,420 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 3.04× | Movies & TV |
| Tobias Moretti | 13.64× | Movies & TV |
| Museum | 3.61× | Arts & Culture |
| Leisure | 2.26× | Travel & Leisure |
| Philosophy | 2.78× | Business & Career |
| Der Tagesspiegel | 3.69× | News |
| Culture | 2.01× | Literature |
| Verivox | 4.85× | Shopping |
| Modern art | 2.88× | Arts & Culture |
| Good Will Hunting | 9.45× | Movies & TV |
| Live events | 1.53× | Music & Radio |
| Pets | 1.55× | Pets & Animals |
| Society | 2.22× | Politics & Society |
| Broadcasting | 2.06× | Movies & TV |
| Designer | 2.69× | Home & Garden |
| Hobby | 2.19× | Home & Garden |
| Humour | 2.14× | Literature |
| Video | 1.91× | Movies & TV |
| Stress (biology) | 2.33× | Health |
| Celebrity | 2.09× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.55 |
| Sports Activity | POWER | 1.37 |
| Early Adopter Mentality | POWER | 1.34 |
| Urban Lifestyle | OPEN | 1.31 |
| Patriotism | CONSERVATISM | 1.28 |
| Design Affinity | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 13.7% |
| France | 12.5% |
| United States | 10.9% |
See Arte audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Arte have in Germany?
Arte has an estimated audience of 705,945 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Arte fans?
56.0% of Arte fans are female, 44.0% are male, with an average age of 39.2 years.
Which brands do Arte fans like most?
Arte fans show strongest brand affinity for Tagesschau (3.04×), Tobias Moretti (13.64×), and Museum (3.61×) over the country average.
Where do Arte fans live in Germany?
Arte fans in Germany are most concentrated in Nordrhein-Westfalen (reach 142,131), Bayern (reach 113,524), and Baden-Württemberg (reach 104,571). These three regions account for the largest share of the active audience.
What other brands do Arte fans also like?
Beyond Arte itself, the audience over-indexes on Tobias Moretti (13.64×), Museum (3.61×), Leisure (2.26×), and Philosophy (2.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Arte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.