Arte Audience in Germany
A data profile of the people who buy, follow and care about Arte in Germany — modelled from more than twelve digital signal sources. Arte has an estimated audience of 714,581 people in Germany.
The average Arte fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tobias Moretti, Tagesschau, Museum, with strongest over-indexing on Tobias Moretti (13.64× the country average).
Demographically, the Arte audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Design Affinity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Arte fan in Germany is more female, around 39.2 years old, with strong Design Affinity tendencies and a notable affinity for Tobias Moretti.
At a glance
The key figures that characterise the Arte profile in Germany.
Search interest · 12-month trend
Audience demographics of Arte
56.0% are female, 44.0% are male, average age 39.2.
Gender split
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 39.2 |
| Estimated audience size | 714,581 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Arte audience comes from Germany.
| Country | Share |
|---|---|
| Italy | 13.6% |
| France | 12.5% |
| United States | 10.9% |
Geography
Where the Arte audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~60K | 1.91× | |
| 02 | Hamburg | ~20K | 1.22× | |
| 03 | Bremen | ~7K | 1.13× | |
| 04 | Sachsen | ~40K | 1.09× | |
| 05 | Baden-Württemberg | ~100K | 1.06× | |
| 06 | Bayern | ~100K | 0.96× | |
| 07 | Hessen | ~50K | 0.95× | |
| 08 | Schleswig-Holstein | ~20K | 0.94× | |
| 09 | Brandenburg | ~20K | 0.93× | |
| 10 | Nordrhein-Westfalen | ~100K | 0.90× | |
| 11 | Rheinland-Pfalz | ~30K | 0.87× | |
| 12 | Thüringen | ~20K | 0.87× | |
| 13 | Niedersachsen | ~60K | 0.82× | |
| 14 | Saarland | ~7K | 0.80× | |
| 15 | Mecklenburg-Vorpommern | ~10K | 0.79× | |
| 16 | Sachsen-Anhalt | ~10K | 0.78× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Arte audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tobias Moretti | Movies & TV | 13.64× | ||
| 02 | Good Will Hunting | Movies & TV | 9.45× | ||
| 03 | Verivox | Shopping | 4.85× | ||
| 04 | Der Tagesspiegel | News | 3.69× | ||
| 05 | Museum | Arts & Culture | 3.61× | ||
| 06 | Tagesschau | Movies & TV | 3.04× | ||
| 07 | Modern art | Arts & Culture | 2.88× | ||
| 08 | Philosophy | Business & Career | 2.78× | ||
| 09 | Designer | Home & Garden | 2.69× | ||
| 10 | Stress (biology) | Health | 2.33× | ||
| 11 | Leisure | Travel & Leisure | 2.26× | ||
| 12 | Society | Politics & Society | 2.22× | ||
| 13 | Hobby | Home & Garden | 2.19× | ||
| 14 | Humour | Literature | 2.14× | ||
| 15 | Broadcasting | Movies & TV | 2.06× | ||
| 16 | ZDF | Movies & TV | 2.06× | ||
| 17 | Culture | Literature | 2.01× | ||
| 18 | Video | Movies & TV | 1.91× | ||
| 19 | Pets | Pets & Animals | 1.55× | ||
| 20 | Live events | Music & Radio | 1.53× |
Personality of the Arte audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.78× | |
| Spirituality | BALANCE | 1.74× | |
| Urban Lifestyle | OPEN | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.95× | |
| Price Sensitivity | PREMIUM | 1.05× | |
| Sports Activity | POWER | 1.09× |
Frequently asked questions
How many fans does Arte have in Germany?
Arte has an estimated audience of 714,581 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Arte fans?
56.0% of Arte fans are female, 44.0% are male, with an average age of 39.2 years.
Which brands do Arte fans like most?
Arte fans show strongest brand affinity for Tobias Moretti (13.64×), Tagesschau (3.04×), and Museum (3.61×) over the country average.
Where do Arte fans live in Germany?
Arte fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Arte fans also like?
Beyond Arte itself, the audience over-indexes on Tagesschau (3.04×), Museum (3.61×), Leisure (2.26×), and Philosophy (2.78×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Movies & TV audiences in Germany
- ZDF (12,850,462)
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- Netflix (9,151,495)
- ARD Mediathek (8,241,935)
- RTL Television (8,180,805)
See Arte audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Arte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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