Viagogo Audience in United States
Viagogo has an estimated audience of 552,892 people in United States. 52.8% are female, 47.2% are male, average age 48.6. Top regions: California, Florida, New York. Top brand affinities: Sears, Jack White, Necktie, WGN-TV, Mariel Hemingway.
The average Viagogo fan in United States is 48.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Sears, Jack White, Necktie, with strongest over-indexing on Sears (2× the country average). Demographically, the Viagogo audience skews balanced with an average age of 48.6, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Ticket website
Demographics of Viagogo fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 48.6 |
| Estimated audience size | 552,892 |
Audience persona
The typical Viagogo fan in United States is balanced, around 48.6 years old, with strong Quality Awareness tendencies and a notable affinity for Sears.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 85,853 | 1.41× |
| Florida | 60,355 | 1.61× |
| New York | 57,215 | 1.85× |
| Texas | 48,934 | 1.03× |
| Illinois | 25,417 | 1.38× |
| Pennsylvania | 21,044 | 1.13× |
| New Jersey | 20,520 | 1.46× |
| Georgia | 19,291 | 1.13× |
| Ohio | 17,024 | 1× |
| Massachusetts | 15,966 | 1.47× |
| Michigan | 15,766 | 1.09× |
| North Carolina | 15,702 | 0.94× |
| Indiana | 14,636 | 1.45× |
| Virginia | 14,336 | 1.06× |
| Washington | 13,505 | 1.22× |
| Nevada | 11,110 | 2.08× |
| Louisiana | 9,505 | 1.33× |
| Tennessee | 9,237 | 0.83× |
| Maryland | 8,785 | 0.92× |
| Arizona | 8,521 | 0.75× |
| Colorado | 8,330 | 0.96× |
| Missouri | 7,544 | 0.85× |
| Wisconsin | 7,230 | 0.87× |
| Connecticut | 7,227 | 1.3× |
| South Carolina | 6,570 | 0.79× |
| Kentucky | 6,330 | 0.91× |
| Oregon | 6,129 | 0.97× |
| Minnesota | 6,018 | 0.76× |
| Alabama | 5,572 | 0.72× |
| Oklahoma | 4,851 | 0.79× |
| Utah | 4,798 | 0.97× |
| Washington, District of Columbia | 4,112 | 2.47× |
| Mississippi | 3,622 | 0.8× |
| Iowa | 3,569 | 0.78× |
| Arkansas | 3,359 | 0.74× |
| Kansas | 3,314 | 0.76× |
| Nebraska | 2,154 | 0.78× |
| New Hampshire | 1,971 | 0.9× |
| West Virginia | 1,867 | 0.73× |
| New Mexico | 1,709 | 0.62× |
| Hawaii | 1,699 | 0.71× |
| Idaho | 1,697 | 0.61× |
| Rhode Island | 1,636 | 0.93× |
| Maine | 1,612 | 0.81× |
| Delaware | 1,216 | 0.8× |
| Montana | 1,066 | 0.69× |
| Vermont | 868 | 0.89× |
| South Dakota | 626 | 0.49× |
| Alaska | 582 | 0.49× |
| North Dakota | 561 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sears | 2× | Shopping |
| Jack White | 2.14× | Movies & TV |
| Necktie | 1.95× | Fashion & Accessoires |
| WGN-TV | 1.92× | Movies & TV |
| Mariel Hemingway | 2.51× | Fashion & Accessoires |
| Gemma Ward | 2.76× | Fashion & Accessoires |
| Ayrton Senna | 1.6× | Sports |
| Indiana University School of Medicine | 1.75× | Business & Career |
| Davos | 1.88× | Travel & Leisure |
| WFLA-TV | 1.58× | Movies & TV |
| Canino | 2.19× | Travel & Leisure |
| Gulf Air | 1.73× | Travel & Leisure |
| Jbc | 1.75× | Kids & Family |
| Assassin's Creed II: Discovery | 2.41× | Games |
| İznik | 1.65× | Travel & Leisure |
| lose it | 1.86× | |
| Anda, Pangasinan | 1.57× | Travel & Leisure |
| Seven Sister States | 2.02× | |
| Mount Nemrut | 1.54× | Travel & Leisure |
| WFTV Channel 9 | 1.6× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.53 |
| Travelling | THRILL | 1.1 |
| Tradition | CONSERVATISM | 0.93 |
| Luxury Orientation | PREMIUM | 0.88 |
| Design Affinity | PREMIUM | 0.88 |
| Need for Security | CONSERVATISM | 0.86 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 19.3% |
| Germany | 13.8% |
| France | 9.4% |
See Viagogo audiences in other countries
More Ticket website audiences in United States
- Ticketmaster (32,922,739)
- Eventbrite (6,304,866)
- GameTime (1,666,648)
- Eventim (302,849)
- Ticketek (35,058)
Frequently asked questions
How many fans does Viagogo have in United States?
Viagogo has an estimated audience of 552,892 people in United States, concentrated in California and Florida.
What is the gender split and age of Viagogo fans?
52.8% of Viagogo fans are female, 47.2% are male, with an average age of 48.6 years.
Which brands do Viagogo fans like most?
Viagogo fans show strongest brand affinity for Sears (2×), Jack White (2.14×), and Necktie (1.95×) over the country average.
Where do Viagogo fans live in United States?
Viagogo fans in United States are most concentrated in California (reach 85,853), Florida (reach 60,355), and New York (reach 57,215). These three regions account for the largest share of the active audience.
What other brands do Viagogo fans also like?
Beyond Viagogo itself, the audience over-indexes on Jack White (2.14×), Necktie (1.95×), WGN-TV (1.92×), and Mariel Hemingway (2.51×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Viagogo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.