A data profile of the people who buy, follow and care about Wolke Hegenbarth in Germany — modelled from more than twelve digital signal sources. Wolke Hegenbarth has an estimated audience of 1,005,000 people in Germany.
The average Wolke Hegenbarth fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Polizeiruf 110, Let's Dance (German TV series), Argos (retailer), with strongest over-indexing on Polizeiruf 110 (127.99× the country average).
Demographically, the Wolke Hegenbarth audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Wolke Hegenbarth fan in Germany is more female, around 40.0 years old, with strong Family Orientation tendencies and a notable affinity for Polizeiruf 110.
The key figures that characterise the Wolke Hegenbarth profile in Germany.
68.6% are female, 31.4% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 40.0 |
| Estimated audience size | 1,005,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 19% |
of the worldwide Wolke Hegenbarth audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 89.6% |
| Switzerland | 3.6% |
| Austria | 3.4% |
Where the Wolke Hegenbarth audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~40K | 1.54× | |
| 02 | Brandenburg | ~40K | 1.42× | |
| 03 | Thüringen | ~30K | 1.32× | |
| 04 | Sachsen | ~60K | 1.26× | |
| 05 | Mecklenburg-Vorpommern | ~20K | 1.23× | |
| 06 | Niedersachsen | ~100K | 1.03× | |
| 07 | Nordrhein-Westfalen | ~200K | 0.95× | |
| 08 | Schleswig-Holstein | ~30K | 0.94× | |
| 09 | Rheinland-Pfalz | ~40K | 0.90× | |
| 10 | Saarland | ~10K | 0.89× | |
| 11 | Berlin | ~30K | 0.80× | |
| 12 | Hessen | ~60K | 0.79× | |
| 13 | Bayern | ~100K | 0.78× | |
| 14 | Baden-Württemberg | ~100K | 0.75× | |
| 15 | Hamburg | ~20K | 0.73× | |
| 16 | Bremen | ~6K | 0.72× |
The strongest cross-interests of the Wolke Hegenbarth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Polizeiruf 110 | Movies & TV | 127.99× | ||
| 02 | Argos (retailer) | Shopping | 48.16× | ||
| 03 | Janina Uhse | Movies & TV | 31.35× | ||
| 04 | Türkisch für Anfänger | Movies & TV | 16.85× | ||
| 05 | Anne Menden | Movies & TV | 11.53× | ||
| 06 | Let's Dance (German TV series) | Movies & TV | 10.76× | ||
| 07 | Ticketmaster | Travel & Leisure | 9.86× | ||
| 08 | Michael Patrick Kelly | Music & Radio | 8.40× | ||
| 09 | Anna Loos | Movies & TV | 7.82× | ||
| 10 | Apple Store | Shopping | 7.28× | ||
| 11 | Yoga pants | Fashion & Accessoires | 6.77× | ||
| 12 | Alles was zählt | Movies & TV | 5.90× | ||
| 13 | Sarah Connor | Music & Radio | 4.61× | ||
| 14 | Roland Kaiser | Music & Radio | 4.41× | ||
| 15 | Gute Zeiten, schlechte Zeiten | Movies & TV | 4.25× | ||
| 16 | Helene Fischer | Music & Radio | 2.87× | ||
| 17 | Nature | Home & Garden | 2.51× | ||
| 18 | Tagesschau | Movies & TV | 2.21× | ||
| 19 | Family | Kids & Family | 2.21× | ||
| 20 | TikTok | Internet & Social Media | 2.12× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.41× | |
| Community Orientation | OPEN | 1.38× | |
| Creativity | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Sports Activity | POWER | 0.82× | |
| Early Adopter Mentality | POWER | 0.83× |
Wolke Hegenbarth has an estimated audience of 1,005,000 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
68.6% of Wolke Hegenbarth fans are female, 31.4% are male, with an average age of 40.0 years.
Wolke Hegenbarth fans show strongest brand affinity for Polizeiruf 110 (127.99×), Let's Dance (German TV series) (10.76×), and Argos (retailer) (48.16×) over the country average.
Wolke Hegenbarth fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Wolke Hegenbarth itself, the audience over-indexes on Let's Dance (German TV series) (10.76×), Argos (retailer) (48.16×), Janina Uhse (31.35×), and Türkisch für Anfänger (16.85×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Wolke Hegenbarth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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