Rascasse Audience Intelligence

Portland Trail Blazers Fan Demographics in United States

Portland Trail Blazers has an estimated audience of 13.5M people in United States.

#31among Basketball in United States
#52among teams in United States#204in Sports

The average Portland Trail Blazers fan in United States is 30.5 years old, more male, and lives primarily in Oregon.

By number of fans, Portland Trail Blazers ranks #16 among the 30 NBA teams in United States.

Women make up 43.1% of the fan base, 1.5 percentage points more than the group average.

Compared with the other 29 NBA teams, Portland Trail Blazers fans stand out for their interest in The Players Championship, NCAA Women's Basketball and Dallas (1978 TV series).

In Q3/2026, search interest was +18.3% on the same quarter a year earlier; the median across the group was +3.4%.

Interest is seasonal: January, February and November account for 40% of the year's searches, September is the quietest month.

Most fans live in Oregon, California, Washington.

Top affinities include The Players Championship, NCAA Women's Basketball, Caitlin Clark, with strongest over-indexing on The Players Championship (21.34× the country average).

Demographically, the Portland Trail Blazers audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

The typical Portland Trail Blazers fan in United States is more male, around 30.5 years old, with strong Family Orientation tendencies and a notable affinity for The Players Championship.

Category: Sports · Type: Team · Subtype: Basketball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
13.5M
in United States
Gender
43.1%♀
56.9% male
Age
30.5
average years
Country rank
#2634
among all objects in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Portland Trail Blazers fans

43.1% are female, 56.9% are male, average age 30.5.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Portland Trail Blazers audience in United States
MetricValue
Female43.1%
Male56.9%
Average age30.5
Estimated audience size13.5M
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Portland Trail Blazers audience in United States
Age bracketShare%
16-2450%
25-3419%
35-4413%
45-5410%
55+8%
Fig. 04

Worldwide distribution

62.6%

of the worldwide Portland Trail Blazers audience comes from United States.

Worldwide audience distribution share by country for Portland Trail Blazers
CountryShare
United States62.6%
Brazil4.7%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Portland Trail Blazers fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~3M19.62×
02Washington~900K2.95×
03Idaho~80K1.14×
04Hawaii~60K1.04×
05Nevada~100K0.92×
06Montana~40K0.90×
07Arizona~300K0.88×
08Alaska~20K0.83×
09Mississippi~100K0.80×
10Louisiana~100K0.79×
11California~1M0.76×
12Connecticut~100K0.71×
13Oklahoma~100K0.70×
14Georgia~300K0.62×
15Florida~500K0.60×
16Colorado~100K0.60×
17Texas~500K0.59×
18Illinois~300K0.59×
19Arkansas~70K0.59×
20Massachusetts~200K0.58×
21Maryland~100K0.58×
22South Carolina~100K0.58×
23Washington, District of Columbia~20K0.58×
24North Carolina~300K0.57×
25Tennessee~200K0.57×
26New York~500K0.56×
27Ohio~300K0.56×
28Utah~70K0.56×
29New Jersey~200K0.55×
30Alabama~100K0.55×
31South Dakota~20K0.55×
32Minnesota~100K0.54×
33Michigan~200K0.52×
34Indiana~100K0.52×
35Wyoming~10K0.52×
36Iowa~60K0.50×
37Rhode Island~20K0.50×
38Missouri~100K0.49×
39New Mexico~40K0.48×
40Delaware~20K0.48×
41Wisconsin~100K0.47×
42Virginia~200K0.46×
43North Dakota~10K0.46×
44Pennsylvania~200K0.45×
45Kentucky~80K0.45×
46Kansas~50K0.44×
47Nebraska~30K0.43×
48New Hampshire~20K0.43×
49Maine~20K0.40×
50West Virginia~20K0.33×
Fig. 06

Affinity by region

Affinity by region — Portland Trail Blazers, United States
0.33×1.00×19.62×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Portland Trail Blazers audience vs. the country average
#·InterestCategoryAffinity×
01The Players ChampionshipSports21.34×
02NCAA Women's BasketballSports21.26×
03Caitlin ClarkSports9.28×
04Dallas (1978 TV series)Movies & TV8.84×
05University of North TexasBusiness & Career8.35×
06Texas Christian UniversityBusiness & Career8.23×
07Six Flags Over TexasTravel & Leisure7.86×
08University of OklahomaBusiness & Career7.55×
09Arlington, TexasTravel & Leisure7.35×
107-ElevenShopping7.30×
11Owen WilsonMovies & TV7.25×
12University of Notre DameBusiness & Career7.14×
13MonterreyTravel & Leisure6.55×
14Fort Worth, TexasTravel & Leisure5.89×
15United AirlinesTravel & Leisure5.61×
16TelemundoMovies & TV4.40×
17San AntonioTravel & Leisure4.35×
18ClevelandTravel & Leisure4.09×
19BaltimoreTravel & Leisure3.87×
20WNBASports3.30×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Portland Trail Blazers audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Portland Trail Blazers audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.07×
Quality AwarenessPREMIUM1.07×
Social Media UsageJOY1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Portland Trail Blazers audience vs. the country average · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.81×
PatriotismCONSERVATISM0.82×
SustainabilityBALANCE0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

More Basketball audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Portland Trail Blazers over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/portland-trail-blazers-9225” · Methodology