Cruel Intentions Audience in United States

Cruel Intentions logo

Cruel Intentions has an estimated audience of 1,639,927 people in United States. 65.1% are female, 34.9% are male, average age 33.9. Top regions: California, Texas, Florida. Top brand affinities: Obsessed (2009 film), Charlie Hunnam, Wattpad, Diane Kruger, Eyes Wide Shut.

The average Cruel Intentions fan in United States is 33.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Obsessed (2009 film), Charlie Hunnam, Wattpad, with strongest over-indexing on Obsessed (2009 film) (98.55× the country average). Demographically, the Cruel Intentions audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Cruel Intentions fans

Demographic split for Cruel Intentions audience in United States
MetricValue
Female65.1%
Male34.9%
Average age33.9
Estimated audience size1,639,927

Audience persona

The typical Cruel Intentions fan in United States is more female, around 33.9 years old, with strong Extroversion tendencies and a notable affinity for Obsessed (2009 film).

Top regions in United States

Top regions ranked by reach for Cruel Intentions in United States
RegionReachAffinity
California189,4631.05×
Texas160,2081.14×
Florida112,4161.01×
New York109,2801.19×
Illinois62,5301.14×
Pennsylvania58,4621.06×
Georgia53,9431.07×
Ohio53,0341.05×
North Carolina50,5381.02×
Michigan47,0261.1×
Virginia43,0661.08×
New Jersey42,7021.02×
Tennessee37,8221.15×
Massachusetts35,0001.08×
Washington33,4531.02×
Indiana32,5581.09×
Missouri29,1171.1×
Arizona28,7980.86×
Maryland26,4580.94×
Wisconsin25,6731.04×
Colorado25,1970.97×
South Carolina24,9261.01×
Minnesota23,9811.02×
Louisiana23,3031.1×
Kentucky22,8261.11×
Alabama21,6340.94×
Oklahoma19,4491.07×
Oregon19,2651.02×
Connecticut16,8761.03×
Arkansas14,9211.1×
Nevada14,6010.92×
Iowa14,2721.06×
Utah14,1030.96×
Mississippi13,9881.04×
Kansas13,5391.05×
Nebraska8,3441.01×
Idaho7,8170.95×
West Virginia7,6621×
New Mexico6,7810.82×
New Hampshire6,2520.97×
Washington, District of Columbia5,5421.12×
Hawaii5,4270.77×
Maine5,1800.88×
Rhode Island4,9960.96×
Montana3,8590.85×
Delaware3,7170.82×
South Dakota3,5730.94×
North Dakota3,1430.93×
Vermont2,6140.91×
Alaska2,3480.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cruel Intentions audience
BrandAffinityCategory
Obsessed (2009 film)98.55×Movies & TV
Charlie Hunnam55.53×Movies & TV
Wattpad53.45×Internet & Social Media
Diane Kruger87.51×Movies & TV
Eyes Wide Shut69.64×Movies & TV
Dakota Johnson34.94×Movies & TV
Sarah Michelle Gellar51.21×Movies & TV
Twin Peaks23.77×Movies & TV
Clint Eastwood24.84×Movies & TV
Rebel Wilson44.48×Movies & TV
Beetlejuice12.27×Movies & TV
The Place Beyond the Pines82.6×Movies & TV
Jason Momoa21.91×Movies & TV
Titanic (1997 film)27.78×Movies & TV
Charmed40.92×Movies & TV
Ian Somerhalder30.3×Movies & TV
Kristen Stewart19.79×Movies & TV
Diane Keaton9.39×Movies & TV
La La Land (film)18.21×Movies & TV
Kit Harington26.36×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cruel Intentions audience
TraitClusterScore
ExtroversionTHRILL1.96
TraditionCONSERVATISM1.57
IndulgenceJOY1.53
Risk AppetiteTHRILL1.33
Social Media UsageJOY1.28
LGBTQ+ IdentityOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Cruel Intentions
CountryShare
United States28.7%
India8.0%
United Kingdom4.1%

See Cruel Intentions audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Cruel Intentions have in United States?

Cruel Intentions has an estimated audience of 1,639,927 people in United States, concentrated in California and Texas.

What is the gender split and age of Cruel Intentions fans?

65.1% of Cruel Intentions fans are female, 34.9% are male, with an average age of 33.9 years.

Which brands do Cruel Intentions fans like most?

Cruel Intentions fans show strongest brand affinity for Obsessed (2009 film) (98.55×), Charlie Hunnam (55.53×), and Wattpad (53.45×) over the country average.

Where do Cruel Intentions fans live in United States?

Cruel Intentions fans in United States are most concentrated in California (reach 189,463), Texas (reach 160,208), and Florida (reach 112,416). These three regions account for the largest share of the active audience.

What other brands do Cruel Intentions fans also like?

Beyond Cruel Intentions itself, the audience over-indexes on Charlie Hunnam (55.53×), Wattpad (53.45×), Diane Kruger (87.51×), and Eyes Wide Shut (69.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cruel Intentions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.