Rascasse Audience Intelligence

Cruel Intentions Audience in United States

A data profile of the people who buy, follow and care about Cruel Intentions in United States — modelled from more than twelve digital signal sources. Cruel Intentions has an estimated audience of 1,609,241 people in United States.

#297among TV series in United States#1120among Movie / TV Show / Series in United States#2758in Movies & TV

The average Cruel Intentions fan in United States is 33.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sarah Michelle Gellar, Obsessed (2009 film), Diane Kruger, with strongest over-indexing on Sarah Michelle Gellar (173.74× the country average).

Demographically, the Cruel Intentions audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Indulgence, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cruel Intentions fan in United States is more female, around 33.9 years old, with strong Indulgence tendencies and a notable affinity for Sarah Michelle Gellar.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cruel Intentions profile in United States.

Audience size
1.6M
in United States
Gender
65.1%♀
34.9% male
Age
33.9
average years
Country rank
#16832
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cruel Intentions viewers

65.1% are female, 34.9% are male, average age 33.9.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Cruel Intentions audience in United States
MetricValue
Female65.1%
Male34.9%
Average age33.9
Estimated audience size1,609,241
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Cruel Intentions audience in United States
Age bracketShare%
16-1935%
20-2921%
30-3916%
40-4913%
50+14%
Fig. 04

Worldwide distribution

25.8%

of the worldwide Cruel Intentions audience comes from United States.

Worldwide audience distribution share by country for Cruel Intentions
CountryShare
United States25.8%
India6.4%
Germany4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cruel Intentions audience in United States is strongest.

Fig. 05

Top regions by affinity

Cruel Intentions fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~40K1.12×
02Kentucky~20K1.12×
03Arkansas~10K1.11×
04New York~100K1.10×
05Louisiana~20K1.10×
06Missouri~30K1.08×
07Washington, District of Columbia~5K1.08×
08Texas~200K1.07×
09Pennsylvania~60K1.06×
10Oklahoma~20K1.06×
11Mississippi~10K1.06×
12Iowa~10K1.06×
13Illinois~60K1.05×
14Massachusetts~30K1.05×
15Indiana~30K1.05×
16Kansas~10K1.05×
17Michigan~40K1.04×
18West Virginia~8K1.04×
19Connecticut~20K1.03×
20Ohio~50K1.02×
21Wisconsin~30K1.02×
22Nebraska~8K1.02×
23California~200K1.01×
24Georgia~50K1.01×
25Oregon~20K1.01×
26South Dakota~4K1.01×
27North Dakota~3K1.01×
28Virginia~40K1.00×
29Minnesota~20K1.00×
30Idaho~8K1.00×
31South Carolina~20K0.99×
32Alabama~20K0.99×
33Rhode Island~5K0.99×
34North Carolina~50K0.98×
35New Jersey~40K0.98×
36Washington~30K0.98×
37New Hampshire~6K0.98×
38Utah~10K0.97×
39Florida~100K0.96×
40Vermont~3K0.96×
41Colorado~20K0.95×
42Maine~6K0.94×
43Arizona~30K0.93×
44Maryland~30K0.93×
45Montana~4K0.92×
46Nevada~10K0.90×
47Delaware~4K0.90×
48New Mexico~7K0.89×
49Alaska~3K0.84×
50Hawaii~6K0.80×
Fig. 06

Affinity by region

Affinity by region — Cruel Intentions, United States
0.80×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cruel Intentions audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cruel Intentions audience
#·InterestCategoryAffinity×
01Sarah Michelle GellarMovies & TV173.74×
02The Place Beyond the PinesMovies & TV133.03×
03Obsessed (2009 film)Movies & TV87.96×
04Diane KrugerMovies & TV85.16×
05Virtual private serverTechnology & Electronics61.01×
06Eyes Wide ShutMovies & TV50.28×
07Basic InstinctMovies & TV44.73×
08HellsingLiterature37.46×
09The LobsterMovies & TV36.23×
10SuspiriaMovies & TV31.67×
11Joan CollinsFashion & Accessoires29.88×
12Revenge (TV series)Movies & TV23.98×
13David FincherMovies & TV22.21×
14Web serverTechnology & Electronics20.00×
15Gossip GirlMovies & TV17.17×
16Jennifer's BodyMovies & TV17.06×
17Buffy the Vampire SlayerMovies & TV15.54×
18Pretty Little Liars (TV series)Movies & TV12.16×
19Charlie HunnamMovies & TV10.39×
20Britney SpearsMusic & Radio4.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cruel Intentions audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cruel Intentions audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.76×
TraditionCONSERVATISM1.61×
ExtroversionTHRILL1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cruel Intentions audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.55×
SustainabilityBALANCE0.69×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cruel Intentions have in United States?

Cruel Intentions has an estimated audience of 1,609,241 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cruel Intentions viewers?

65.1% of Cruel Intentions fans are female, 34.9% are male, with an average age of 33.9 years.

03

Which brands do Cruel Intentions fans like most?

Cruel Intentions fans show strongest brand affinity for Sarah Michelle Gellar (173.74×), Obsessed (2009 film) (87.96×), and Diane Kruger (85.16×) over the country average.

04

Where do Cruel Intentions fans live in United States?

Cruel Intentions fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cruel Intentions fans also like?

Beyond Cruel Intentions itself, the audience over-indexes on Obsessed (2009 film) (87.96×), Diane Kruger (85.16×), The Place Beyond the Pines (133.03×), and Eyes Wide Shut (50.28×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cruel Intentions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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