Rascasse Audience Intelligence

Joseph Morgan (actor) Audience in United States

A data profile of the people who buy, follow and care about Joseph Morgan (actor) in United States — modelled from more than twelve digital signal sources. Joseph Morgan (actor) has an estimated audience of 699,347 people in United States.

#2121among Actor Actress or TV Star in United States#7042among Person in United States#5566in Movies & TV

The average Joseph Morgan (actor) fan in United States is 27.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Sarah Michelle Gellar, Ian Somerhalder, Hellsing, with strongest over-indexing on Sarah Michelle Gellar (153.95× the country average).

Demographically, the Joseph Morgan (actor) audience skews more female with an average age of 27.7, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Joseph Morgan (actor) fan in United States is more female, around 27.7 years old, with strong Tradition tendencies and a notable affinity for Sarah Michelle Gellar.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joseph Morgan (actor) profile in United States.

Audience size
699K
in United States
Gender
71.3%♀
28.7% male
Age
27.7
average years
Country rank
#29936
Person in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Joseph Morgan (actor) fans

71.3% are female, 28.7% are male, average age 27.7.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for Joseph Morgan (actor) audience in United States
MetricValue
Female71.3%
Male28.7%
Average age27.7
Estimated audience size699,347
Fig. 03

Age distribution

Ø 27.7
average years
Age distribution of the Joseph Morgan (actor) audience in United States
Age bracketShare%
16-1957%
20-2919%
30-3910%
40-499%
50+5%
Fig. 04

Worldwide distribution

29.8%

of the worldwide Joseph Morgan (actor) audience comes from United States.

Worldwide audience distribution share by country for Joseph Morgan (actor)
CountryShare
United States29.8%
Brazil11.8%
Italy8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joseph Morgan (actor) audience in United States is strongest.

Fig. 05

Top regions by affinity

Joseph Morgan (actor) fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~20K1.52×
02Mississippi~9K1.52×
03Louisiana~10K1.44×
04Kentucky~10K1.40×
05Arkansas~8K1.34×
06Georgia~30K1.33×
07Tennessee~20K1.26×
08West Virginia~4K1.25×
09Oklahoma~10K1.24×
10South Carolina~10K1.16×
11Texas~70K1.14×
12Arizona~20K1.12×
13North Carolina~30K1.11×
14Florida~60K1.08×
15Indiana~10K1.07×
16Missouri~10K1.07×
17Alaska~2K1.05×
18Ohio~20K1.04×
19Maryland~10K1.02×
20Kansas~6K1.02×
21Michigan~20K1.00×
22Virginia~20K0.99×
23Nevada~7K0.99×
24Pennsylvania~20K0.97×
25Idaho~4K0.97×
26Connecticut~7K0.94×
27Delaware~2K0.94×
28New York~40K0.92×
29Iowa~6K0.92×
30Utah~6K0.91×
31New Mexico~3K0.91×
32Illinois~20K0.90×
33Montana~2K0.89×
34North Dakota~1K0.89×
35Nebraska~3K0.88×
36New Hampshire~3K0.86×
37Maine~2K0.86×
38Rhode Island~2K0.86×
39South Dakota~2K0.86×
40New Jersey~20K0.85×
41California~70K0.84×
42Oregon~7K0.84×
43Washington~10K0.83×
44Wisconsin~9K0.83×
45Hawaii~3K0.82×
46Minnesota~9K0.80×
47Colorado~9K0.78×
48Vermont~1K0.78×
49Massachusetts~10K0.77×
50Washington, District of Columbia~2K0.74×
Fig. 06

Affinity by region

Affinity by region — Joseph Morgan (actor), United States
0.74×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Joseph Morgan (actor) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Joseph Morgan (actor) audience
#·InterestCategoryAffinity×
01HellsingLiterature160.79×
02Sarah Michelle GellarMovies & TV153.95×
03Ian SomerhalderMovies & TV69.60×
04Bram Stoker's DraculaMovies & TV38.91×
05The Vampire DiariesMovies & TV33.88×
06American Gods (TV series)Movies & TV33.06×
07Bride WarsMovies & TV32.75×
08Anne RiceLiterature30.14×
09Revenge (TV series)Movies & TV28.84×
10Basic InstinctMovies & TV25.55×
11Eyes Wide ShutMovies & TV24.94×
12Neil GaimanLiterature24.33×
13Descendants (2015 film)Movies & TV21.86×
14Paul WesleyMovies & TV20.31×
15Austin Powers (film series)Movies & TV20.00×
16Jason SegelMovies & TV20.00×
17Josh DuhamelFashion & Accessoires15.07×
18Jensen AcklesMovies & TV12.99×
19Supernatural (U.S. TV series)Movies & TV10.81×
20Charlie HunnamMovies & TV9.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Joseph Morgan (actor) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Joseph Morgan (actor) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.28×
ExtroversionTHRILL1.97×
Convenience OrientationPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Joseph Morgan (actor) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
DIY MentalityTHRILL0.71×
Healthy LifestyleBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Joseph Morgan (actor) have in United States?

Joseph Morgan (actor) has an estimated audience of 699,347 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Joseph Morgan (actor) fans?

71.3% of Joseph Morgan (actor) fans are female, 28.7% are male, with an average age of 27.7 years.

03

Which brands do Joseph Morgan (actor) fans like most?

Joseph Morgan (actor) fans show strongest brand affinity for Sarah Michelle Gellar (153.95×), Ian Somerhalder (69.6×), and Hellsing (160.79×) over the country average.

04

Where do Joseph Morgan (actor) fans live in United States?

Joseph Morgan (actor) fans in United States are most concentrated in Texas (reach ~70K), California (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Joseph Morgan (actor) fans also like?

Beyond Joseph Morgan (actor) itself, the audience over-indexes on Ian Somerhalder (69.6×), Hellsing (160.79×), The Vampire Diaries (33.88×), and Revenge (TV series) (28.84×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Joseph Morgan (actor). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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