Vero Moda Target Market in Germany
A data profile of the people who buy, follow and care about Vero Moda in Germany — modelled from more than twelve digital signal sources. Vero Moda has an estimated audience of 2,410,565 people in Germany.
The average Vero Moda fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Family, Nature, Bedroom furniture, with strongest over-indexing on Family (1.96× the country average).
Demographically, the Vero Moda audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Price Sensitivity, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Vero Moda fan in Germany is more female, around 39.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Family.
At a glance
The key figures that characterise the Vero Moda profile in Germany.
Search interest · 12-month trend
Customer demographics of Vero Moda
66.0% are female, 34.0% are male, average age 39.8.
Gender split
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 39.8 |
| Estimated audience size | 2,410,565 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Vero Moda audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 25.7% |
| Sweden | 11.9% |
| Norway | 9.4% |
Geography
Where the Vero Moda audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~300K | 1.21× | |
| 02 | Rheinland-Pfalz | ~100K | 1.20× | |
| 03 | Schleswig-Holstein | ~100K | 1.18× | |
| 04 | Baden-Württemberg | ~400K | 1.14× | |
| 05 | Saarland | ~30K | 1.13× | |
| 06 | Hamburg | ~60K | 1.11× | |
| 07 | Nordrhein-Westfalen | ~600K | 1.09× | |
| 08 | Bayern | ~400K | 1.08× | |
| 09 | Thüringen | ~60K | 1.00× | |
| 10 | Hessen | ~200K | 0.94× | |
| 11 | Mecklenburg-Vorpommern | ~40K | 0.91× | |
| 12 | Brandenburg | ~60K | 0.83× | |
| 13 | Sachsen-Anhalt | ~50K | 0.81× | |
| 14 | Sachsen | ~90K | 0.80× | |
| 15 | Berlin | ~90K | 0.80× | |
| 16 | Bremen | ~20K | 0.78× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Vero Moda audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 3.93× | ||
| 02 | Gina Tricot | Fashion & Accessoires | 2.42× | ||
| 03 | Crochet | Home & Garden | 2.33× | ||
| 04 | Biology | Health | 2.29× | ||
| 05 | Vacations | Travel & Leisure | 2.26× | ||
| 06 | Nature | Home & Garden | 2.06× | ||
| 07 | Technology & Electronics | 2.05× | |||
| 08 | Trousers | Fashion & Accessoires | 2.01× | ||
| 09 | Family | Kids & Family | 1.96× | ||
| 10 | High school | Business & Career | 1.90× | ||
| 11 | Refrigerator | Home & Garden | 1.77× | ||
| 12 | Lodging | Travel & Leisure | 1.76× | ||
| 13 | Volunteering | Politics & Society | 1.73× | ||
| 14 | Kitchen | Home & Garden | 1.64× | ||
| 15 | Hygiene | Beauty & Wellness | 1.59× | ||
| 16 | Kaufland | Shopping | 1.58× | ||
| 17 | C&A | Shopping | 1.58× | ||
| 18 | Self care | Health | 1.56× | ||
| 19 | Deichmann | Shopping | 1.54× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.52× |
Personality of the Vero Moda audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.42× | |
| Indulgence | JOY | 1.32× | |
| Creativity | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.87× | |
| Risk Appetite | THRILL | 0.88× | |
| Pet Ownership | JOY | 0.91× |
Frequently asked questions
Who is Vero Moda's target market in Germany?
Vero Moda's target market in Germany covers an estimated 2,410,565 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vero Moda customers?
66.0% of the Vero Moda audience are female, 34.0% are male, with an average age of 39.8 years.
Which brands do Vero Moda fans like most?
Vero Moda fans show strongest brand affinity for Family (1.96×), Nature (2.06×), and Bedroom furniture (3.93×) over the country average.
Where do Vero Moda fans live in Germany?
Vero Moda fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Vero Moda fans also like?
Beyond Vero Moda itself, the audience over-indexes on Nature (2.06×), Bedroom furniture (3.93×), Vacations (2.26×), and Kaufland (1.58×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Vero Moda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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