Vero Moda Audience in Germany
Vero Moda has an estimated audience of 2,423,834 people in Germany. 64.6% are female, 35.4% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Handball-Bundesliga, Tagesschau, Hygiene, Natural foods, Family.
The average Vero Moda fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Handball-Bundesliga, Tagesschau, Hygiene, with strongest over-indexing on Handball-Bundesliga (18.15× the country average). Demographically, the Vero Moda audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Mainstream fashion shop
Demographics of Vero Moda fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 40.3 |
| Estimated audience size | 2,423,834 |
Audience persona
The typical Vero Moda fan in Germany is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Handball-Bundesliga.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 590,841 | 1.11× |
| Bayern | 424,913 | 1.09× |
| Baden-Württemberg | 385,857 | 1.17× |
| Niedersachsen | 287,020 | 1.22× |
| Hessen | 175,921 | 0.95× |
| Rheinland-Pfalz | 146,708 | 1.21× |
| Schleswig-Holstein | 101,318 | 1.16× |
| Sachsen | 96,614 | 0.81× |
| Berlin | 87,540 | 0.81× |
| Brandenburg | 62,445 | 0.83× |
| Thüringen | 61,954 | 1× |
| Hamburg | 60,266 | 1.1× |
| Sachsen-Anhalt | 51,310 | 0.82× |
| Mecklenburg-Vorpommern | 41,359 | 0.89× |
| Saarland | 32,518 | 1.09× |
| Bremen | 15,070 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handball-Bundesliga | 18.15× | Sports |
| Tagesschau | 1.74× | Movies & TV |
| Hygiene | 2.78× | Beauty & Wellness |
| Natural foods | 3.47× | Food & Beverages |
| Family | 1.59× | Kids & Family |
| Bedroom furniture | 3.53× | Home & Garden |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Vacations | 1.91× | Travel & Leisure |
| Storm of Love | 2.59× | Movies & TV |
| Gala | 1.55× | News |
| Self care | 2.21× | Health |
| Payback | 2.73× | Shopping |
| Livemusic | 1.89× | Music & Radio |
| RTL Television | 1.88× | Movies & TV |
| Transfermarkt | 1.57× | Sports |
| Radio broadcasting | 2.2× | Music & Radio |
| German language | 1.57× | Politics & Society |
| Vacation rental | 2.37× | Travel & Leisure |
| Biology | 2.27× | Health |
| Hundeurlaub | 4.52× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.31 |
| Price Sensitivity | PREMIUM | 1.11 |
| Luxury Orientation | PREMIUM | 1.11 |
| Creativity | OPEN | 1.03 |
| Family Orientation | CONSERVATISM | 1.01 |
| Convenience Orientation | PREMIUM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 26.2% |
| Sweden | 11.6% |
| Netherlands | 9.5% |
See Vero Moda audiences in other countries
More Mainstream fashion shop audiences in Germany
- COS (4,009,598)
- Massimo Dutti (2,067,717)
- Orsay (1,130,131)
- Forever 21 (2,913)
Frequently asked questions
How many fans does Vero Moda have in Germany?
Vero Moda has an estimated audience of 2,423,834 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vero Moda fans?
64.6% of Vero Moda fans are female, 35.4% are male, with an average age of 40.3 years.
Which brands do Vero Moda fans like most?
Vero Moda fans show strongest brand affinity for Handball-Bundesliga (18.15×), Tagesschau (1.74×), and Hygiene (2.78×) over the country average.
Where do Vero Moda fans live in Germany?
Vero Moda fans in Germany are most concentrated in Nordrhein-Westfalen (reach 590,841), Bayern (reach 424,913), and Baden-Württemberg (reach 385,857). These three regions account for the largest share of the active audience.
What other brands do Vero Moda fans also like?
Beyond Vero Moda itself, the audience over-indexes on Tagesschau (1.74×), Hygiene (2.78×), Natural foods (3.47×), and Family (1.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vero Moda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.