A data profile of the people who buy, follow and care about Collectable in United Kingdom — modelled from more than twelve digital signal sources. Collectable has an estimated audience of 6,236,076 people in United Kingdom.
The average Collectable fan in United Kingdom is 40.3 years old, balanced, and lives primarily in England.
The audience is concentrated in England, North East, Yorkshire and the Humber.
Top brand affinities include Superman, Henry Cavill, Lego, with strongest over-indexing on Superman (1.82× the country average).
Demographically, the Collectable audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Collectable fan in United Kingdom is balanced, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Superman.
The key figures that characterise the Collectable profile in United Kingdom.
50.4% are female, 49.6% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 40.3 |
| Estimated audience size | 6,236,076 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 26% |
of the worldwide Collectable audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 31.1% |
| Japan | 9.6% |
| China | 9.1% |
Where the Collectable audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~1M | 4.11× | |
| 02 | Yorkshire and the Humber | ~700K | 1.40× | |
| 03 | England | ~4.5M | 1.19× | |
| 04 | Wales | ~400K | 1.10× | |
| 05 | Scotland | ~500K | 0.91× | |
| 06 | Northern Ireland | ~200K | 0.89× | |
| 07 | East Midlands | ~300K | 0.67× | |
| 08 | South West | ~300K | 0.60× | |
| 09 | West Midlands | ~200K | 0.60× | |
| 10 | East of England | ~300K | 0.54× | |
| 11 | North West | ~400K | 0.53× | |
| 12 | South East | ~400K | 0.50× |
The strongest cross-interests of the Collectable audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Henry Cavill | Movies & TV | 4.32× | ||
| 02 | Disney Store | Shopping | 3.46× | ||
| 03 | Collectible card game | Games | 3.02× | ||
| 04 | Film festival | Movies & TV | 2.43× | ||
| 05 | Lego | Kids & Family | 2.37× | ||
| 06 | Twitch | Games | 2.08× | ||
| 07 | Board games | Games | 2.06× | ||
| 08 | Pokémon | Games | 1.94× | ||
| 09 | True Detective | Movies & TV | 1.88× | ||
| 10 | Superman | Movies & TV | 1.82× | ||
| 11 | Museum | Arts & Culture | 1.71× | ||
| 12 | Donald Trump | Politics & Society | 1.68× | ||
| 13 | Walt Disney World | Travel & Leisure | 1.66× | ||
| 14 | Batman | Movies & TV | 1.64× | ||
| 15 | Taylor Swift | Music & Radio | 1.62× | ||
| 16 | Wikipedia | Internet & Social Media | 1.59× | ||
| 17 | Art exhibition | Arts & Culture | 1.58× | ||
| 18 | Fine art | Business & Career | 1.57× | ||
| 19 | Etsy | Fashion & Accessoires | 1.53× | ||
| 20 | River Island | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.51× | |
| Individualism | JOY | 1.28× | |
| Family Orientation | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.89× | |
| Sports Activity | POWER | 0.90× | |
| Design Affinity | PREMIUM | 0.92× |
Collectable has an estimated audience of 6,236,076 people in United Kingdom, concentrated in England and North East.
50.4% of Collectable fans are female, 49.6% are male, with an average age of 40.3 years.
Collectable fans show strongest brand affinity for Superman (1.82×), Henry Cavill (4.32×), and Lego (2.37×) over the country average.
Collectable fans in United Kingdom are most concentrated in England (reach ~4.5M), North East (reach ~1M), and Yorkshire and the Humber (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Collectable itself, the audience over-indexes on Henry Cavill (4.32×), Lego (2.37×), Donald Trump (1.68×), and Batman (1.64×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Collectable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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