JAKO-O Target Market in Germany
A data profile of the people who buy, follow and care about JAKO-O in Germany — modelled from more than twelve digital signal sources. JAKO-O has an estimated audience of 465,926 people in Germany.
The average JAKO-O fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Babywalz, hessnatur, Ernsting's family, with strongest over-indexing on Babywalz (12.8× the country average).
Demographically, the JAKO-O audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Creativity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical JAKO-O fan in Germany is more female, around 36.2 years old, with strong Creativity tendencies and a notable affinity for Babywalz.
At a glance
The key figures that characterise the JAKO-O profile in Germany.
Search interest · 12-month trend
Customer demographics of JAKO-O
77.2% are female, 22.8% are male, average age 36.2.
Gender split
| Metric | Value |
|---|---|
| Female | 77.2% |
| Male | 22.8% |
| Average age | 36.2 |
| Estimated audience size | 465,926 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 26% | |
| 30-39 | 27% | |
| 40-49 | 20% | |
| 50+ | 8% |
Worldwide distribution
of the worldwide JAKO-O audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 80.8% |
| Austria | 5.7% |
| Switzerland | 5.3% |
Geography
Where the JAKO-O audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~60K | 1.31× | |
| 02 | Thüringen | ~20K | 1.29× | |
| 03 | Baden-Württemberg | ~80K | 1.23× | |
| 04 | Schleswig-Holstein | ~20K | 1.18× | |
| 05 | Bayern | ~90K | 1.17× | |
| 06 | Sachsen | ~20K | 1.04× | |
| 07 | Rheinland-Pfalz | ~20K | 1.02× | |
| 08 | Nordrhein-Westfalen | ~100K | 0.95× | |
| 09 | Saarland | ~5K | 0.95× | |
| 10 | Bremen | ~4K | 0.95× | |
| 11 | Brandenburg | ~10K | 0.92× | |
| 12 | Hamburg | ~10K | 0.92× | |
| 13 | Hessen | ~30K | 0.91× | |
| 14 | Mecklenburg-Vorpommern | ~8K | 0.90× | |
| 15 | Sachsen-Anhalt | ~10K | 0.88× | |
| 16 | Berlin | ~10K | 0.71× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the JAKO-O audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Babywalz | Kids & Family | 12.80× | ||
| 02 | Jako | Sports | 10.14× | ||
| 03 | hessnatur | Shopping | 9.20× | ||
| 04 | vertbaudet | Fashion & Accessoires | 7.34× | ||
| 05 | Babywearing | Kids & Family | 4.75× | ||
| 06 | Ernsting's family | Shopping | 4.25× | ||
| 07 | Day care | Health | 4.19× | ||
| 08 | Picture book | Literature | 3.88× | ||
| 09 | Pattern (sewing) | Home & Garden | 3.87× | ||
| 10 | Pony | Pets & Animals | 3.71× | ||
| 11 | Horse & Rider | Pets & Animals | 3.35× | ||
| 12 | Equine nutrition | Pets & Animals | 3.35× | ||
| 13 | Grandparent | Kids & Family | 3.18× | ||
| 14 | Florian Silbereisen | Music & Radio | 3.16× | ||
| 15 | Baby food | Kids & Family | 3.10× | ||
| 16 | Horse training | Pets & Animals | 3.05× | ||
| 17 | Smyths Toys | Kids & Family | 3.03× | ||
| 18 | Toddler | Kids & Family | 2.99× | ||
| 19 | Helene Fischer | Music & Radio | 2.59× | ||
| 20 | Parent | Kids & Family | 2.54× |
Personality of the JAKO-O audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.28× | |
| Design Affinity | PREMIUM | 1.28× | |
| Sustainability | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.44× | |
| Early Adopter Mentality | POWER | 0.45× | |
| Risk Appetite | THRILL | 0.49× |
Frequently asked questions
Who is JAKO-O's target market in Germany?
JAKO-O's target market in Germany covers an estimated 465,926 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of JAKO-O customers?
77.2% of the JAKO-O audience are female, 22.8% are male, with an average age of 36.2 years.
Which brands do JAKO-O fans like most?
JAKO-O fans show strongest brand affinity for Babywalz (12.8×), hessnatur (9.2×), and Ernsting's family (4.25×) over the country average.
Where do JAKO-O fans live in Germany?
JAKO-O fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do JAKO-O fans also like?
Beyond JAKO-O itself, the audience over-indexes on hessnatur (9.2×), Ernsting's family (4.25×), vertbaudet (7.34×), and Day care (4.19×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for JAKO-O. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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