JAKO-O Audience in Germany
JAKO-O has an estimated audience of 414,915 people in Germany. 77.2% are female, 22.8% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Babywalz, Ernsting's family, vertbaudet, Day care, Toddler.
The average JAKO-O fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Babywalz, Ernsting's family, vertbaudet, with strongest over-indexing on Babywalz (12.8× the country average). Demographically, the JAKO-O audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand · Subtype: Toys
Demographics of JAKO-O fans
| Metric | Value |
|---|---|
| Female | 77.2% |
| Male | 22.8% |
| Average age | 36.2 |
| Estimated audience size | 414,915 |
Audience persona
The typical JAKO-O fan in Germany is more female, around 36.2 years old, with strong Family Orientation tendencies and a notable affinity for Babywalz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 101,723 | 0.99× |
| Bayern | 95,513 | 1.27× |
| Baden-Württemberg | 82,124 | 1.28× |
| Niedersachsen | 60,364 | 1.33× |
| Hessen | 33,225 | 0.93× |
| Rheinland-Pfalz | 24,190 | 1.03× |
| Sachsen | 24,014 | 1.04× |
| Schleswig-Holstein | 19,819 | 1.18× |
| Berlin | 15,312 | 0.73× |
| Thüringen | 15,310 | 1.28× |
| Brandenburg | 13,368 | 0.92× |
| Hamburg | 10,086 | 0.95× |
| Sachsen-Anhalt | 9,353 | 0.77× |
| Mecklenburg-Vorpommern | 7,171 | 0.8× |
| Saarland | 4,313 | 0.75× |
| Bremen | 2,998 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Babywalz | 12.8× | Kids & Family |
| Ernsting's family | 4.25× | Shopping |
| vertbaudet | 7.34× | Fashion & Accessoires |
| Day care | 4.19× | Health |
| Toddler | 2.99× | Kids & Family |
| Picture book | 3.88× | Literature |
| Smyths Toys | 3.03× | Kids & Family |
| hessnatur | 9.2× | Shopping |
| Horse & Rider | 3.35× | Pets & Animals |
| Helene Fischer | 2.59× | Music & Radio |
| Jako | 10.14× | Sports |
| Baby food | 3.1× | Kids & Family |
| Pony | 3.71× | Pets & Animals |
| Parent | 2.54× | Kids & Family |
| Florian Silbereisen | 3.16× | Music & Radio |
| Babywearing | 4.75× | Kids & Family |
| Horse training | 3.05× | Pets & Animals |
| Equine nutrition | 3.35× | Pets & Animals |
| Pattern (sewing) | 3.87× | Home & Garden |
| Grandparent | 3.18× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.62 |
| DIY Mentality | THRILL | 1.34 |
| Creativity | OPEN | 1.27 |
| Healthy Lifestyle | BALANCE | 1.12 |
| Convenience Orientation | PREMIUM | 1.12 |
| LGBTQ+ Identity | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 80.3% |
| Austria | 5.9% |
| Switzerland | 5.5% |
See JAKO-O audiences in other countries
More Toys audiences in Germany
Frequently asked questions
How many fans does JAKO-O have in Germany?
JAKO-O has an estimated audience of 414,915 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of JAKO-O fans?
77.2% of JAKO-O fans are female, 22.8% are male, with an average age of 36.2 years.
Which brands do JAKO-O fans like most?
JAKO-O fans show strongest brand affinity for Babywalz (12.8×), Ernsting's family (4.25×), and vertbaudet (7.34×) over the country average.
Where do JAKO-O fans live in Germany?
JAKO-O fans in Germany are most concentrated in Nordrhein-Westfalen (reach 101,723), Bayern (reach 95,513), and Baden-Württemberg (reach 82,124). These three regions account for the largest share of the active audience.
What other brands do JAKO-O fans also like?
Beyond JAKO-O itself, the audience over-indexes on Ernsting's family (4.25×), vertbaudet (7.34×), Day care (4.19×), and Toddler (2.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for JAKO-O. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.