Joie Audience in United States
Joie has an estimated audience of 456,394 people in United States. 88.2% are female, 11.8% are male, average age 35.0. Top regions: California, Texas, New York. Top brand affinities: Home equity, Mothercare, Elsword, Meals on Wheels, Janitor.
The average Joie fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home equity, Mothercare, Elsword, with strongest over-indexing on Home equity (5.9× the country average). Demographically, the Joie audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand
Demographics of Joie fans
| Metric | Value |
|---|---|
| Female | 88.2% |
| Male | 11.8% |
| Average age | 35.0 |
| Estimated audience size | 456,394 |
Audience persona
The typical Joie fan in United States is more female, around 35.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Home equity.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 75,325 | 1.5× |
| Texas | 38,679 | 0.99× |
| New York | 37,411 | 1.47× |
| Florida | 34,128 | 1.1× |
| Washington | 19,347 | 2.11× |
| Illinois | 16,564 | 1.09× |
| Pennsylvania | 15,099 | 0.98× |
| North Carolina | 14,486 | 1.05× |
| Georgia | 14,312 | 1.02× |
| Massachusetts | 13,528 | 1.5× |
| New Jersey | 13,414 | 1.16× |
| Virginia | 12,505 | 1.12× |
| Ohio | 12,013 | 0.85× |
| Tennessee | 10,398 | 1.14× |
| Michigan | 10,065 | 0.84× |
| Arizona | 8,070 | 0.87× |
| Maryland | 7,728 | 0.98× |
| Indiana | 6,961 | 0.83× |
| Minnesota | 6,960 | 1.06× |
| Colorado | 6,850 | 0.95× |
| South Carolina | 6,798 | 0.99× |
| Connecticut | 6,551 | 1.43× |
| Wisconsin | 6,327 | 0.92× |
| Missouri | 5,940 | 0.81× |
| Alabama | 5,923 | 0.93× |
| Oregon | 5,715 | 1.09× |
| Louisiana | 5,612 | 0.95× |
| Kentucky | 4,778 | 0.84× |
| Oklahoma | 4,576 | 0.9× |
| Iowa | 4,424 | 1.18× |
| Utah | 3,726 | 0.91× |
| Nevada | 3,665 | 0.83× |
| Arkansas | 3,215 | 0.85× |
| Kansas | 3,158 | 0.88× |
| Mississippi | 2,573 | 0.68× |
| Hawaii | 2,518 | 1.28× |
| Idaho | 2,146 | 0.94× |
| Nebraska | 1,875 | 0.82× |
| Washington, District of Columbia | 1,810 | 1.32× |
| New Hampshire | 1,805 | 1× |
| New Mexico | 1,625 | 0.71× |
| Rhode Island | 1,585 | 1.09× |
| West Virginia | 1,560 | 0.73× |
| Maine | 1,504 | 0.92× |
| Montana | 982 | 0.78× |
| Delaware | 899 | 0.71× |
| North Dakota | 805 | 0.86× |
| Vermont | 753 | 0.94× |
| South Dakota | 684 | 0.65× |
| Wyoming | 564 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 5.9× | Home & Garden |
| Mothercare | 6.94× | Kids & Family |
| Elsword | 19.77× | Games |
| Meals on Wheels | 6.87× | Food & Beverages |
| Janitor | 7.34× | Home & Garden |
| JDM Cars | 8.66× | Cars & Mobility |
| Minnesota | 1.86× | Travel & Leisure |
| JDSU | 3.25× | Business & Career |
| Historic site | 4.41× | Arts & Culture |
| Natural rubber | 2.1× | Cars & Mobility |
| Product design | 1.97× | Business & Career |
| Jersey (fabric) | 17.74× | Fashion & Accessoires |
| La Opinión | 5.43× | News |
| Bank account | 1.85× | Business & Career |
| UK garage | 3.93× | Music & Radio |
| New York Harbor | 9.15× | Travel & Leisure |
| Gumbal | 5.83× | Cars & Mobility |
| Fairy godmother | 5.03× | Literature |
| Sub Zero (Official) | 6.17× | Literature |
| edureka | 21.74× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 4.63 |
| Design Affinity | PREMIUM | 3.26 |
| Sustainability | BALANCE | 3.18 |
| Pet Ownership | JOY | 2.35 |
| Indulgence | JOY | 2.32 |
| Quality Awareness | PREMIUM | 1.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.0% |
| Germany | 11.9% |
| France | 9.9% |
See Joie audiences in other countries
More Kids & Family audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Joie have in United States?
Joie has an estimated audience of 456,394 people in United States, concentrated in California and Texas.
What is the gender split and age of Joie fans?
88.2% of Joie fans are female, 11.8% are male, with an average age of 35.0 years.
Which brands do Joie fans like most?
Joie fans show strongest brand affinity for Home equity (5.9×), Mothercare (6.94×), and Elsword (19.77×) over the country average.
Where do Joie fans live in United States?
Joie fans in United States are most concentrated in California (reach 75,325), Texas (reach 38,679), and New York (reach 37,411). These three regions account for the largest share of the active audience.
What other brands do Joie fans also like?
Beyond Joie itself, the audience over-indexes on Mothercare (6.94×), Elsword (19.77×), Meals on Wheels (6.87×), and Janitor (7.34×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Joie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.