Joie Audience in United States

Joie logo

Joie has an estimated audience of 456,394 people in United States. 88.2% are female, 11.8% are male, average age 35.0. Top regions: California, Texas, New York. Top brand affinities: Zadig & Voltaire, Tory Burch, Longchamp, Diane von Fürstenberg, Rue La La.

The average Joie fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Zadig & Voltaire, Tory Burch, Longchamp, with strongest over-indexing on Zadig & Voltaire (131.28× the country average). Demographically, the Joie audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Joie fans

Demographic split for Joie audience in United States
MetricValue
Female88.2%
Male11.8%
Average age35.0
Estimated audience size456,394

Audience persona

The typical Joie fan in United States is more female, around 35.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Zadig & Voltaire.

Top regions in United States

Top regions ranked by reach for Joie in United States
RegionReachAffinity
California75,3251.5×
Texas38,6790.99×
New York37,4111.47×
Florida34,1281.1×
Washington19,3472.11×
Illinois16,5641.09×
Pennsylvania15,0990.98×
North Carolina14,4861.05×
Georgia14,3121.02×
Massachusetts13,5281.5×
New Jersey13,4141.16×
Virginia12,5051.12×
Ohio12,0130.85×
Tennessee10,3981.14×
Michigan10,0650.84×
Arizona8,0700.87×
Maryland7,7280.98×
Indiana6,9610.83×
Minnesota6,9601.06×
Colorado6,8500.95×
South Carolina6,7980.99×
Connecticut6,5511.43×
Wisconsin6,3270.92×
Missouri5,9400.81×
Alabama5,9230.93×
Oregon5,7151.09×
Louisiana5,6120.95×
Kentucky4,7780.84×
Oklahoma4,5760.9×
Iowa4,4241.18×
Utah3,7260.91×
Nevada3,6650.83×
Arkansas3,2150.85×
Kansas3,1580.88×
Mississippi2,5730.68×
Hawaii2,5181.28×
Idaho2,1460.94×
Nebraska1,8750.82×
Washington, District of Columbia1,8101.32×
New Hampshire1,8051×
New Mexico1,6250.71×
Rhode Island1,5851.09×
West Virginia1,5600.73×
Maine1,5040.92×
Montana9820.78×
Delaware8990.71×
North Dakota8050.86×
Vermont7530.94×
South Dakota6840.65×
Wyoming5640.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joie audience
BrandAffinityCategory
Zadig & Voltaire131.28×Fashion & Accessoires
Tory Burch14.11×Fashion & Accessoires
Longchamp34.7×Fashion & Accessoires
Diane von Fürstenberg45.83×Fashion & Accessoires
Rue La La45.05×Shopping
Baby toys22.62×Kids & Family
Maxi-Cosi44.32×Kids & Family
Designer clothing8.96×Fashion & Accessoires
Karen Millen77.64×Fashion & Accessoires
Planet Fitness4.16×Sports
Kia Sportage19.77×Cars & Mobility
Nordstrom3.91×Shopping
Tuckernuck19.48×Shopping
Urban Outfitters5.91×Shopping
Luxury Bags18.69×Fashion & Accessoires
Kate Spade8.46×Fashion & Accessoires
Alexander McQueen (brand)17.67×Fashion & Accessoires
ULTA Beauty4.32×Beauty & Wellness
Miu Miu12.81×Fashion & Accessoires
Luxury Travel10.23×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joie audience
TraitClusterScore
Luxury OrientationPREMIUM4.63
Design AffinityPREMIUM3.26
SustainabilityBALANCE3.18
Pet OwnershipJOY2.35
IndulgenceJOY2.32
Quality AwarenessPREMIUM1.94

Worldwide distribution

Worldwide audience distribution share by country for Joie
CountryShare
United States32.0%
Germany11.9%
France9.9%

See Joie audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Joie have in United States?

Joie has an estimated audience of 456,394 people in United States, concentrated in California and Texas.

What is the gender split and age of Joie fans?

88.2% of Joie fans are female, 11.8% are male, with an average age of 35.0 years.

Which brands do Joie fans like most?

Joie fans show strongest brand affinity for Zadig & Voltaire (131.28×), Tory Burch (14.11×), and Longchamp (34.7×) over the country average.

Where do Joie fans live in United States?

Joie fans in United States are most concentrated in California (reach 75,325), Texas (reach 38,679), and New York (reach 37,411). These three regions account for the largest share of the active audience.

What other brands do Joie fans also like?

Beyond Joie itself, the audience over-indexes on Tory Burch (14.11×), Longchamp (34.7×), Diane von Fürstenberg (45.83×), and Rue La La (45.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.