Birth Audience in Germany
Birth has an estimated audience of 1,904,641 people in Germany. 79.5% are female, 20.5% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Ipekyol, Cachorro, Bank account.
The average Birth fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Ipekyol, with strongest over-indexing on Rossmann (2.21× the country average). Demographically, the Birth audience skews more female with an average age of 37.1, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Birth fans
| Metric | Value |
|---|---|
| Female | 79.5% |
| Male | 20.5% |
| Average age | 37.1 |
| Estimated audience size | 1,904,641 |
Audience persona
The typical Birth fan in Germany is more female, around 37.1 years old, with strong DIY Mentality tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 405,421 | 0.97× |
| Bayern | 297,995 | 0.97× |
| Baden-Württemberg | 245,525 | 0.94× |
| Niedersachsen | 178,837 | 0.97× |
| Sachsen | 112,616 | 1.21× |
| Hessen | 111,466 | 0.77× |
| Rheinland-Pfalz | 95,703 | 1× |
| Sachsen-Anhalt | 72,173 | 1.46× |
| Brandenburg | 64,182 | 1.09× |
| Berlin | 63,474 | 0.75× |
| Schleswig-Holstein | 63,332 | 0.93× |
| Thüringen | 56,394 | 1.16× |
| Mecklenburg-Vorpommern | 54,215 | 1.49× |
| Hamburg | 35,879 | 0.83× |
| Saarland | 19,308 | 0.83× |
| Bremen | 10,321 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.21× | Shopping |
| Home Office | 2.06× | Business & Career |
| Ipekyol | 5.06× | Shopping |
| Cachorro | 4.14× | Pets & Animals |
| Bank account | 2.6× | Business & Career |
| Emil Nolde | 4.31× | Arts & Culture |
| Eurodressage | 8.46× | Sports |
| Golem | 1.97× | Technology & Electronics |
| Fat Albert (film) | 14.01× | Movies & TV |
| Fatteh | 6.48× | Food & Beverages |
| e-fellows.net | 15.08× | Business & Career |
| Ireen Sheer | 1.5× | Music & Radio |
| Rancidification | 7.91× | Business & Career |
| Percussion ensemble | 9.19× | Music & Radio |
| Sixx | 1.59× | Movies & TV |
| Durban University of Technology | 2.39× | Business & Career |
| Homesteading | 2.84× | Home & Garden |
| Information sensitivity | 2.34× | Technology & Electronics |
| Scopa | 6.34× | Games |
| Joshua Jackson | 1.91× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.75 |
| Design Affinity | PREMIUM | 1.66 |
| LGBTQ+ Identity | OPEN | 1.59 |
| Creativity | OPEN | 1.56 |
| Family Orientation | CONSERVATISM | 1.55 |
| Sustainability | BALANCE | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 6.0% |
| Italy | 5.6% |
See Birth audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Birth have in Germany?
Birth has an estimated audience of 1,904,641 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Birth fans?
79.5% of Birth fans are female, 20.5% are male, with an average age of 37.1 years.
Which brands do Birth fans like most?
Birth fans show strongest brand affinity for Rossmann (2.21×), Home Office (2.06×), and Ipekyol (5.06×) over the country average.
Where do Birth fans live in Germany?
Birth fans in Germany are most concentrated in Nordrhein-Westfalen (reach 405,421), Bayern (reach 297,995), and Baden-Württemberg (reach 245,525). These three regions account for the largest share of the active audience.
What other brands do Birth fans also like?
Beyond Birth itself, the audience over-indexes on Home Office (2.06×), Ipekyol (5.06×), Cachorro (4.14×), and Bank account (2.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Birth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.