Rascasse Audience Intelligence

Birth Audience in Germany

A data profile of the people who buy, follow and care about Birth in Germany — modelled from more than twelve digital signal sources. Birth has an estimated audience of 1,904,641 people in Germany.

#2019among Topic in Germany#104in Kids & Family

The average Birth fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Powdered milk, Romper suit, Bassinet, with strongest over-indexing on Powdered milk (30.46× the country average).

Demographically, the Birth audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Birth fan in Germany is more female, around 37.1 years old, with strong Design Affinity tendencies and a notable affinity for Powdered milk.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Birth profile in Germany.

Audience size
1.9M
in Germany
Gender
79.5%♀
20.5% male
Age
37.1
average years
Country rank
#3523
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Birth fans

79.5% are female, 20.5% are male, average age 37.1.

Fig. 02

Gender split

79.5%
Female
20.5%
Male
Demographic split for Birth audience in Germany
MetricValue
Female79.5%
Male20.5%
Average age37.1
Estimated audience size1,904,641
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Birth audience in Germany
Age bracketShare%
16-1917%
20-2930%
30-3923%
40-4917%
50+14%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Birth audience comes from Germany.

Worldwide audience distribution share by country for Birth
CountryShare
United States16.0%
Japan6.0%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Birth audience in Germany is strongest.

Fig. 05

Top regions by affinity

Birth fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~80K1.54×
02Mecklenburg-Vorpommern~50K1.48×
03Sachsen~100K1.33×
04Thüringen~60K1.27×
05Niedersachsen~200K1.05×
06Brandenburg~60K1.03×
07Schleswig-Holstein~70K0.97×
08Nordrhein-Westfalen~400K0.94×
09Rheinland-Pfalz~90K0.93×
10Baden-Württemberg~200K0.92×
11Bayern~300K0.90×
12Hamburg~40K0.84×
13Saarland~20K0.83×
14Hessen~100K0.75×
15Bremen~10K0.73×
16Berlin~60K0.71×
Fig. 06

Affinity by region

Affinity by region — Birth, Germany
0.71×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Birth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Birth audience
#·InterestCategoryAffinity×
01Powdered milkKids & Family30.46×
02Romper suitFashion & Accessoires18.90×
03BassinetKids & Family18.14×
04Breast pumpKids & Family14.30×
05DiaperKids & Family13.08×
06Parental leaveKids & Family11.23×
07Child safety seatKids & Family10.90×
08Baby transportKids & Family10.32×
09AdoptionKids & Family9.84×
10Baby foodKids & Family8.44×
11HomeschoolingPolitics & Society7.26×
12PampersKids & Family7.21×
13Early childhood educationBusiness & Career7.02×
14PreschoolKids & Family6.93×
15Child careKids & Family6.22×
16Child developmentBusiness & Career5.81×
17Children's clothingFashion & Accessoires4.15×
18Ernsting's familyShopping4.08×
19JYSKHome & Garden3.60×
20Do it yourself (DIY)Home & Garden2.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Birth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Birth audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.17×
CreativityOPEN1.98×
Family OrientationCONSERVATISM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Birth audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.71×
Risk AppetiteTHRILL0.92×
Career OrientationPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Birth have in Germany?

Birth has an estimated audience of 1,904,641 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Birth fans?

79.5% of Birth fans are female, 20.5% are male, with an average age of 37.1 years.

03

Which brands do Birth fans like most?

Birth fans show strongest brand affinity for Powdered milk (30.46×), Romper suit (18.9×), and Bassinet (18.14×) over the country average.

04

Where do Birth fans live in Germany?

Birth fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Birth fans also like?

Beyond Birth itself, the audience over-indexes on Romper suit (18.9×), Bassinet (18.14×), Baby food (8.44×), and Parental leave (11.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Birth audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Birth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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