Birth Audience in United States

Birth logo

Birth has an estimated audience of 7,419,984 people in United States. 78.9% are female, 21.1% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Bank account, Goop, Governor of Michigan, Fairy godmother.

The average Birth fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Bank account, Goop, with strongest over-indexing on Historic site (5.27× the country average). Demographically, the Birth audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Birth fans

Demographic split for Birth audience in United States
MetricValue
Female78.9%
Male21.1%
Average age38.1
Estimated audience size7,419,984

Audience persona

The typical Birth fan in United States is more female, around 38.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Birth in United States
RegionReachAffinity
California860,6451.05×
Texas636,0111×
Florida525,2671.05×
New York437,1851.05×
Illinois312,3841.26×
Pennsylvania266,4431.07×
Georgia244,5651.07×
North Carolina221,4050.99×
Ohio220,5060.96×
Michigan196,5631.01×
Virginia184,5791.02×
New Jersey168,9990.9×
Washington159,3501.07×
Tennessee151,9751.02×
Arizona143,2070.95×
Indiana139,4381.03×
Massachusetts137,9350.94×
Maryland131,3751.03×
Missouri126,6561.06×
Wisconsin118,6001.06×
Colorado112,6290.96×
Alabama111,7651.08×
Louisiana110,1851.15×
South Carolina107,3800.96×
Minnesota106,8511.01×
Kentucky104,1411.12×
Oregon95,6071.12×
Oklahoma90,4071.1×
Connecticut75,6561.02×
Utah72,0431.08×
Arkansas67,6531.11×
Mississippi66,9291.09×
Kansas59,5111.02×
Nevada59,1990.82×
Iowa58,7220.96×
Idaho38,4031.03×
Nebraska36,0740.97×
West Virginia34,5581×
New Mexico33,6920.91×
Hawaii32,8961.03×
Maine30,8941.16×
New Hampshire29,2781×
Rhode Island20,6600.87×
Washington, District of Columbia19,3860.87×
Montana19,0230.92×
Delaware17,1110.84×
Alaska14,8070.93×
South Dakota14,4170.84×
North Dakota12,7320.84×
Vermont11,6120.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Birth audience
BrandAffinityCategory
Historic site5.27×Arts & Culture
Bank account2.79×Business & Career
Goop5.83×Internet & Social Media
Governor of Michigan7.04×Politics & Society
Fairy godmother7×Literature
JDSU2.75×Business & Career
Vocal harmony3.82×Music & Radio
Home equity1.63×Home & Garden
Staycation2.54×Home & Garden
headspace6.81×Health
Hardik Pandya9.73×Sports
Grace Slick5.31×Music & Radio
Mathcore4.82×Music & Radio
Grinch2.37×Movies & TV
Cherish (group)6.4×Music & Radio
Hibachi4.58×Food & Beverages
Wok3.62×Food & Beverages
Mothercare1.74×Kids & Family
Percussion ensemble11.16×Music & Radio
Google Home3.45×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Birth audience
TraitClusterScore
Luxury OrientationPREMIUM1.51
DIY MentalityTHRILL1.38
CreativityOPEN1.32
Healthy LifestyleBALANCE1.24
Design AffinityPREMIUM1.24
Family OrientationCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Birth
CountryShare
United States16.0%
Japan6.0%
Italy5.6%

See Birth audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Birth have in United States?

Birth has an estimated audience of 7,419,984 people in United States, concentrated in California and Texas.

What is the gender split and age of Birth fans?

78.9% of Birth fans are female, 21.1% are male, with an average age of 38.1 years.

Which brands do Birth fans like most?

Birth fans show strongest brand affinity for Historic site (5.27×), Bank account (2.79×), and Goop (5.83×) over the country average.

Where do Birth fans live in United States?

Birth fans in United States are most concentrated in California (reach 860,645), Texas (reach 636,011), and Florida (reach 525,267). These three regions account for the largest share of the active audience.

What other brands do Birth fans also like?

Beyond Birth itself, the audience over-indexes on Bank account (2.79×), Goop (5.83×), Governor of Michigan (7.04×), and Fairy godmother (7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Birth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.