Rascasse Audience Intelligence

Birth Audience in United States

A data profile of the people who buy, follow and care about Birth in United States — modelled from more than twelve digital signal sources. Birth has an estimated audience of 7,419,984 people in United States.

#2903among Topic in United States#141in Kids & Family

The average Birth fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Child development, Mothercare, Baby food, with strongest over-indexing on Child development (17.34× the country average).

Demographically, the Birth audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Birth fan in United States is more female, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Child development.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Birth profile in United States.

Audience size
7.4M
in United States
Gender
78.9%♀
21.1% male
Age
38.1
average years
Country rank
#4777
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Birth fans

78.9% are female, 21.1% are male, average age 38.1.

Fig. 02

Gender split

78.9%
Female
21.1%
Male
Demographic split for Birth audience in United States
MetricValue
Female78.9%
Male21.1%
Average age38.1
Estimated audience size7,419,984
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Birth audience in United States
Age bracketShare%
16-1922%
20-2923%
30-3918%
40-4917%
50+20%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Birth audience comes from United States.

Worldwide audience distribution share by country for Birth
CountryShare
United States16.0%
Japan6.0%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Birth audience in United States is strongest.

Fig. 05

Top regions by affinity

Birth fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~100K1.17×
02Arkansas~70K1.17×
03New Mexico~40K1.16×
04Mississippi~70K1.15×
05Alabama~100K1.14×
06Oklahoma~90K1.11×
07Kentucky~100K1.09×
08Idaho~40K1.09×
09Missouri~100K1.08×
10Maine~30K1.07×
11Illinois~300K1.06×
12Wisconsin~100K1.06×
13Utah~70K1.05×
14Pennsylvania~300K1.04×
15Georgia~200K1.04×
16North Carolina~200K1.04×
17Tennessee~200K1.04×
18South Carolina~100K1.04×
19Kansas~60K1.03×
20West Virginia~40K1.03×
21Montana~20K1.03×
22North Dakota~20K1.03×
23Indiana~100K1.02×
24Oregon~90K1.02×
25Iowa~60K1.02×
26Virginia~200K1.00×
27Hawaii~30K1.00×
28Alaska~20K1.00×
29Florida~500K0.99×
30Nebraska~40K0.99×
31Ohio~200K0.98×
32Michigan~200K0.98×
33Maryland~100K0.98×
34Connecticut~70K0.98×
35Minnesota~100K0.96×
36Texas~600K0.95×
37Washington~100K0.95×
38South Dakota~20K0.95×
39California~800K0.94×
40New York~400K0.94×
41New Hampshire~30K0.94×
42Delaware~20K0.94×
43Vermont~10K0.94×
44Arizona~100K0.93×
45Rhode Island~20K0.93×
46New Jersey~200K0.88×
47Massachusetts~100K0.88×
48Colorado~100K0.86×
49Nevada~60K0.85×
50Washington, District of Columbia~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Birth, United States
0.78×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Birth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Birth audience
#·InterestCategoryAffinity×
01MothercareKids & Family19.13×
02Child developmentBusiness & Career17.34×
03Parental leaveKids & Family11.71×
04Baby foodKids & Family10.91×
05Early childhood educationBusiness & Career5.77×
06BreastfeedingKids & Family5.10×
07Scooby-DooMovies & TV5.05×
08KindergartenKids & Family4.90×
09Child safety seatKids & Family4.46×
10PreschoolKids & Family4.33×
11Bath and BodyworksShopping3.25×
12Child careKids & Family2.92×
13MilkFood & Beverages2.78×
14Children's clothingFashion & Accessoires2.47×
15Real propertyHome & Garden2.09×
16Do it yourself (DIY)Home & Garden1.79×
17Old NavyFashion & Accessoires1.78×
18Planet FitnessSports1.58×
19ToysGames1.57×
20Hobby LobbyHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Birth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Birth audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.59×
DIY MentalityTHRILL1.38×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Birth audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.92×
Risk AppetiteTHRILL0.94×
Quality AwarenessPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Birth have in United States?

Birth has an estimated audience of 7,419,984 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Birth fans?

78.9% of Birth fans are female, 21.1% are male, with an average age of 38.1 years.

03

Which brands do Birth fans like most?

Birth fans show strongest brand affinity for Child development (17.34×), Mothercare (19.13×), and Baby food (10.91×) over the country average.

04

Where do Birth fans live in United States?

Birth fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Birth fans also like?

Beyond Birth itself, the audience over-indexes on Mothercare (19.13×), Baby food (10.91×), Parental leave (11.71×), and Scooby-Doo (5.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Birth audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Birth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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