Crime prevention Audience in Germany
Crime prevention has an estimated audience of 355,969 people in Germany. 36.5% are female, 63.5% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities: Crime fiction, Western Union, Detective fiction, Cyberwarfare, Borussia Dortmund.
The average Crime prevention fan in Germany is 43.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities include Crime fiction, Western Union, Detective fiction, with strongest over-indexing on Crime fiction (14.01× the country average). Demographically, the Crime prevention audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Crime prevention fans
| Metric | Value |
|---|---|
| Female | 36.5% |
| Male | 63.5% |
| Average age | 43.3 |
| Estimated audience size | 355,969 |
Audience persona
The typical Crime prevention fan in Germany is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Crime fiction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,283 | 1.03× |
| Baden-Württemberg | 33,011 | 0.68× |
| Niedersachsen | 28,777 | 0.83× |
| Bayern | 22,247 | 0.39× |
| Berlin | 18,760 | 1.18× |
| Hessen | 16,868 | 0.62× |
| Rheinland-Pfalz | 15,301 | 0.86× |
| Sachsen | 10,861 | 0.62× |
| Thüringen | 9,967 | 1.1× |
| Sachsen-Anhalt | 9,680 | 1.05× |
| Brandenburg | 8,192 | 0.74× |
| Schleswig-Holstein | 7,932 | 0.62× |
| Mecklenburg-Vorpommern | 7,773 | 1.14× |
| Saarland | 7,727 | 1.77× |
| Bremen | 7,583 | 2.49× |
| Hamburg | 7,035 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Crime fiction | 14.01× | Literature |
| Western Union | 7.7× | Business & Career |
| Detective fiction | 9.16× | Literature |
| Cyberwarfare | 25.6× | Technology & Electronics |
| Borussia Dortmund | 2× | Sports |
| German television comedy | 6.66× | Movies & TV |
| Satire | 5.04× | Literature |
| Eintracht Frankfurt | 2.68× | Sports |
| Paddy Power | 20× | Games |
| Pets | 1.83× | Pets & Animals |
| FC Bayern Munich | 1.84× | Sports |
| Ryanair | 2.37× | Travel & Leisure |
| Tagesschau | 1.77× | Movies & TV |
| Arnold Schwarzenegger | 5.52× | Movies & TV |
| Netto Marken-Discount | 1.91× | Shopping |
| Automobiles | 1.73× | Cars & Mobility |
| Solar energy | 2.51× | Home & Garden |
| Breaking news | 2.24× | Movies & TV |
| Aral AG | 1.9× | Cars & Mobility |
| Cat food | 2.7× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 4.58 |
| Pet Ownership | JOY | 1.7 |
| Convenience Orientation | PREMIUM | 1.65 |
| Spirituality | BALANCE | 1.51 |
| Need for Security | CONSERVATISM | 1.47 |
| Sustainability | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.1% |
| United Kingdom | 7.4% |
| Brazil | 6.4% |
See Crime prevention audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Crime prevention have in Germany?
Crime prevention has an estimated audience of 355,969 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Crime prevention fans?
36.5% of Crime prevention fans are female, 63.5% are male, with an average age of 43.3 years.
Which brands do Crime prevention fans like most?
Crime prevention fans show strongest brand affinity for Crime fiction (14.01×), Western Union (7.7×), and Detective fiction (9.16×) over the country average.
Where do Crime prevention fans live in Germany?
Crime prevention fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,283), Baden-Württemberg (reach 33,011), and Niedersachsen (reach 28,777). These three regions account for the largest share of the active audience.
What other brands do Crime prevention fans also like?
Beyond Crime prevention itself, the audience over-indexes on Western Union (7.7×), Detective fiction (9.16×), Cyberwarfare (25.6×), and Borussia Dortmund (2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Crime prevention. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.