Computer performance Audience in United States

Computer performance logo

Computer performance has an estimated audience of 589,330 people in United States. 33.4% are female, 66.6% are male, average age 44.3. Top regions: Pennsylvania, California, New Mexico. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Vocal harmony, Home construction, Goose (band).

The average Computer performance fan in United States is 44.3 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, New Mexico. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Vocal harmony, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Computer performance audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Computer performance fans

Demographic split for Computer performance audience in United States
MetricValue
Female33.4%
Male66.6%
Average age44.3
Estimated audience size589,330

Audience persona

The typical Computer performance fan in United States is more male, around 44.3 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Computer performance in United States
RegionReachAffinity
Pennsylvania21,2881.07×
California20,5490.32×
New Mexico10,7943.65×
Florida8,8790.22×
New York8,5510.26×
Texas8,2190.16×
Georgia6,4650.36×
Virginia6,1860.43×
Kentucky5,3570.73×
Mississippi5,0121.03×
Massachusetts4,6500.4×
Louisiana4,4570.59×
Arkansas4,4530.92×
Oklahoma4,3550.67×
Alabama4,1480.5×
West Virginia4,1381.51×
Alaska4,1293.28×
Missouri4,0110.42×
New Jersey4,0050.27×
Tennessee3,9520.33×
Illinois3,9410.2×
Montana3,9272.4×
South Carolina3,9240.44×
North Carolina3,8510.22×
Indiana3,8230.36×
Kansas3,8220.82×
Idaho3,8211.29×
Hawaii3,6501.44×
Iowa3,6280.75×
South Dakota3,5532.61×
Ohio3,5410.2×
Michigan3,5250.23×
Wisconsin3,5060.4×
North Dakota3,4602.86×
New Hampshire3,4101.47×
Arizona3,3760.28×
Wyoming3,3473.83×
Nebraska3,3391.13×
Connecticut3,3340.56×
Nevada3,3110.58×
Rhode Island3,2921.76×
Maine3,2901.56×
Oregon3,2680.48×
Utah3,2490.62×
Vermont3,2383.13×
Maryland3,2120.32×
Minnesota3,1320.37×
Washington3,0260.26×
Colorado3,0180.32×
Delaware2,9481.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Computer performance audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan17.88×Politics & Society
Vocal harmony10.11×Music & Radio
Home construction2.57×Home & Garden
Goose (band)11.06×Pets & Animals
3D printing3.69×Technology & Electronics
Wok8.99×Food & Beverages
Grinch5.43×Movies & TV
El Paso County, Colorado16.98×Travel & Leisure
Israel2.65×Travel & Leisure
Hibachi9.29×Food & Beverages
Grace Slick9.38×Music & Radio
Cherish (group)11.52×Music & Radio
Goop5.5×Internet & Social Media
Minnesota1.76×Travel & Leisure
Hipster9.45×Politics & Society
Google Home5.95×Technology & Electronics
Preta Gil19.29×Music & Radio
Historic site3.83×Arts & Culture
Magazine (band)5.8×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Computer performance audience
TraitClusterScore
Need for SecurityCONSERVATISM3.51
PatriotismCONSERVATISM1.9
Risk AppetiteTHRILL1.71
IndulgenceJOY1.58
Urban LifestyleOPEN1.55
ExtroversionTHRILL1.53

Worldwide distribution

Worldwide audience distribution share by country for Computer performance
CountryShare
Germany43.4%
United States15.1%
India5.3%

See Computer performance audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Computer performance have in United States?

Computer performance has an estimated audience of 589,330 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of Computer performance fans?

33.4% of Computer performance fans are female, 66.6% are male, with an average age of 44.3 years.

Which brands do Computer performance fans like most?

Computer performance fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (17.88×), and Vocal harmony (10.11×) over the country average.

Where do Computer performance fans live in United States?

Computer performance fans in United States are most concentrated in Pennsylvania (reach 21,288), California (reach 20,549), and New Mexico (reach 10,794). These three regions account for the largest share of the active audience.

What other brands do Computer performance fans also like?

Beyond Computer performance itself, the audience over-indexes on Governor of Michigan (17.88×), Vocal harmony (10.11×), Home construction (2.57×), and Goose (band) (11.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Computer performance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.