Gartner Audience in United States

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Gartner has an estimated audience of 710,680 people in United States. 45.0% are female, 55.0% are male, average age 46.0. Top regions: Texas, California, Florida. Top brand affinities: Staycation, Ridder, Kazakhstan, Atkins diet, Cadillac Ranch, Mount Kilimanjaro.

The average Gartner fan in United States is 46.0 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Staycation, Ridder, Kazakhstan, Atkins diet, with strongest over-indexing on Staycation (11.16× the country average). Demographically, the Gartner audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Gartner fans

Demographic split for Gartner audience in United States
MetricValue
Female45.0%
Male55.0%
Average age46.0
Estimated audience size710,680

Audience persona

The typical Gartner fan in United States is balanced, around 46.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for Gartner in United States
RegionReachAffinity
Texas128,5732.1×
California86,4111.11×
Florida80,4711.67×
New York64,9711.64×
Virginia33,3861.93×
Illinois32,2821.36×
Oregon31,6503.89×
Georgia23,4991.07×
Massachusetts22,9201.64×
New Jersey22,6851.26×
Pennsylvania22,0510.92×
North Carolina21,8401.02×
Ohio18,6550.85×
Washington17,9621.26×
Connecticut16,5232.32×
Michigan16,0260.86×
Maryland14,9151.22×
Colorado12,6331.13×
Tennessee11,8250.83×
Arizona10,7580.74×
Minnesota10,6441.05×
Indiana10,3640.8×
Missouri9,6260.84×
Wisconsin9,3330.87×
South Carolina9,2610.87×
Washington, District of Columbia6,5623.07×
Alabama5,4430.55×
Utah5,0630.8×
Oklahoma4,7610.6×
Kansas4,5770.82×
Kentucky4,3880.49×
Nevada4,3210.63×
Iowa4,1310.71×
Louisiana4,1300.45×
Arkansas3,2920.56×
New Hampshire2,7690.99×
Nebraska2,5490.72×
Idaho2,1750.61×
Mississippi2,0360.35×
Rhode Island2,0230.89×
Maine1,7930.7×
Hawaii1,6470.54×
Delaware1,3100.67×
New Mexico1,2910.36×
West Virginia1,0050.3×
Alaska9320.61×
North Dakota8890.61×
Montana8370.42×
Vermont7190.58×
South Dakota6540.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gartner audience
BrandAffinityCategory
Staycation11.16×Home & Garden
Ridder, Kazakhstan95.5×Travel & Leisure
Atkins diet9.35×Health
Cadillac Ranch20.41×Cars & Mobility
Mount Kilimanjaro20×Travel & Leisure
Business English5.62×Business & Career
Quezon20.6×Travel & Leisure
Natural rubber1.78×Cars & Mobility
Jesse Plemons2.93×Movies & TV
Wikia2.71×Internet & Social Media
Fox 13 News5.19×Movies & TV
Mangaka3.29×Literature
Elsword12.06×Games
Israel1.55×Travel & Leisure
Eddie Lacy10.53×Sports
Kansas1.72×Travel & Leisure
ARCO1.79×Cars & Mobility
CAC 403.17×Business & Career
Monogram2.15×Home & Garden
Urban horticulture1.9×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gartner audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.75
Early Adopter MentalityPOWER3.27
Career OrientationPOWER2.3
Quality AwarenessPREMIUM2.14
Need for SecurityCONSERVATISM2.03
Luxury OrientationPREMIUM1.9

Worldwide distribution

Worldwide audience distribution share by country for Gartner
CountryShare
United States34.9%
India10.9%
United Kingdom9.4%

See Gartner audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Gartner have in United States?

Gartner has an estimated audience of 710,680 people in United States, concentrated in Texas and California.

What is the gender split and age of Gartner fans?

45.0% of Gartner fans are female, 55.0% are male, with an average age of 46.0 years.

Which brands do Gartner fans like most?

Gartner fans show strongest brand affinity for Staycation (11.16×), Ridder, Kazakhstan (95.5×), and Atkins diet (9.35×) over the country average.

Where do Gartner fans live in United States?

Gartner fans in United States are most concentrated in Texas (reach 128,573), California (reach 86,411), and Florida (reach 80,471). These three regions account for the largest share of the active audience.

What other brands do Gartner fans also like?

Beyond Gartner itself, the audience over-indexes on Ridder, Kazakhstan (95.5×), Atkins diet (9.35×), Cadillac Ranch (20.41×), and Mount Kilimanjaro (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gartner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.