Google Pixel Audience in United States

Google Pixel logo

Google Pixel has an estimated audience of 2,498,135 people in United States. 50.7% are female, 49.3% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Lulu 黃路梓茵, Goop, Israel, Vocal harmony.

The average Google Pixel fan in United States is 40.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Lulu 黃路梓茵, Goop, with strongest over-indexing on Elsword (25.74× the country average). Demographically, the Google Pixel audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Software

Demographics of Google Pixel fans

Demographic split for Google Pixel audience in United States
MetricValue
Female50.7%
Male49.3%
Average age40.8
Estimated audience size2,498,135

Audience persona

The typical Google Pixel fan in United States is balanced, around 40.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Google Pixel in United States
RegionReachAffinity
California342,1801.25×
Texas244,9571.14×
Florida176,0611.04×
New York163,4711.17×
Illinois94,4141.13×
Pennsylvania89,3761.06×
Georgia84,2071.09×
North Carolina82,5091.1×
Ohio82,1741.07×
New Jersey76,2941.2×
Michigan68,7871.05×
Washington67,8001.35×
Virginia67,7631.11×
Arizona57,8061.13×
Massachusetts55,6471.13×
Tennessee49,8891×
Indiana46,8911.03×
Maryland46,2181.08×
Colorado44,7811.14×
Missouri40,9381.02×
Minnesota39,3291.1×
Wisconsin37,1920.99×
South Carolina33,7240.9×
Alabama33,1470.95×
Oregon32,0391.12×
Kentucky29,3520.94×
Utah28,4301.27×
Louisiana25,0370.78×
Oklahoma24,9520.9×
Connecticut24,0250.96×
Nevada22,8950.95×
Kansas21,2151.08×
Arkansas19,9330.97×
Iowa17,7850.86×
Mississippi14,5390.71×
Nebraska12,5091×
Idaho12,4701×
New Mexico11,3290.9×
West Virginia9,5210.82×
New Hampshire9,5010.97×
Hawaii9,3870.87×
Maine7,8210.87×
Washington, District of Columbia6,7470.9×
Rhode Island6,6690.84×
Delaware5,9790.87×
Montana5,9700.86×
Alaska5,2680.99×
South Dakota5,1690.9×
North Dakota4,2040.82×
Vermont3,8630.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Google Pixel audience
BrandAffinityCategory
Elsword25.74×Games
Lulu 黃路梓茵2.56×Movies & TV
Goop4.44×Internet & Social Media
Israel1.66×Travel & Leisure
Vocal harmony3.46×Music & Radio
Grinch2.85×Movies & TV
Governor of Michigan5.21×Politics & Society
Queens College, City University of New York5.05×Business & Career
Bank account1.62×Business & Career
Stamp collecting3.06×Home & Garden
Wok4.11×Food & Beverages
Erasmus+10.65×Business & Career
Glossier3.24×Beauty & Wellness
Wikia2.05×Internet & Social Media
Home staging2.88×Home & Garden
Kevin Murphy (screenwriter)8.08×Movies & TV
Google Home3.28×Technology & Electronics
Hibachi3.98×Food & Beverages
Life of Pi4.8×Movies & TV
Historic site2.06×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Google Pixel audience
TraitClusterScore
Early Adopter MentalityPOWER1.85
LGBTQ+ IdentityOPEN1.76
Luxury OrientationPREMIUM1.42
Risk AppetiteTHRILL1.34
Need for SecurityCONSERVATISM1.34
Family OrientationCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Google Pixel
CountryShare
Japan24.4%
India14.2%
United States8.5%

See Google Pixel audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Google Pixel have in United States?

Google Pixel has an estimated audience of 2,498,135 people in United States, concentrated in California and Texas.

What is the gender split and age of Google Pixel fans?

50.7% of Google Pixel fans are female, 49.3% are male, with an average age of 40.8 years.

Which brands do Google Pixel fans like most?

Google Pixel fans show strongest brand affinity for Elsword (25.74×), Lulu 黃路梓茵 (2.56×), and Goop (4.44×) over the country average.

Where do Google Pixel fans live in United States?

Google Pixel fans in United States are most concentrated in California (reach 342,180), Texas (reach 244,957), and Florida (reach 176,061). These three regions account for the largest share of the active audience.

What other brands do Google Pixel fans also like?

Beyond Google Pixel itself, the audience over-indexes on Lulu 黃路梓茵 (2.56×), Goop (4.44×), Israel (1.66×), and Vocal harmony (3.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Google Pixel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.