Google Pixel Audience in United States

Google Pixel has an estimated audience of 2,498,135 people in United States. 50.7% are female, 49.3% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Capital One, Google Maps, Microblogging.

The average Google Pixel fan in United States is 40.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Capital One, with strongest over-indexing on Autism Awareness (17.4× the country average). Demographically, the Google Pixel audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Software

Demographics of Google Pixel fans

Demographic split for Google Pixel audience in United States
MetricValue
Female50.7%
Male49.3%
Average age40.8
Estimated audience size2,498,135

Audience persona

The typical Google Pixel fan in United States is balanced, around 40.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Google Pixel in United States
RegionReachAffinity
California342,1801.25×
Texas244,9571.14×
Florida176,0611.04×
New York163,4711.17×
Illinois94,4141.13×
Pennsylvania89,3761.06×
Georgia84,2071.09×
North Carolina82,5091.1×
Ohio82,1741.07×
New Jersey76,2941.2×
Michigan68,7871.05×
Washington67,8001.35×
Virginia67,7631.11×
Arizona57,8061.13×
Massachusetts55,6471.13×
Tennessee49,8891×
Indiana46,8911.03×
Maryland46,2181.08×
Colorado44,7811.14×
Missouri40,9381.02×
Minnesota39,3291.1×
Wisconsin37,1920.99×
South Carolina33,7240.9×
Alabama33,1470.95×
Oregon32,0391.12×
Kentucky29,3520.94×
Utah28,4301.27×
Louisiana25,0370.78×
Oklahoma24,9520.9×
Connecticut24,0250.96×
Nevada22,8950.95×
Kansas21,2151.08×
Arkansas19,9330.97×
Iowa17,7850.86×
Mississippi14,5390.71×
Nebraska12,5091×
Idaho12,4701×
New Mexico11,3290.9×
West Virginia9,5210.82×
New Hampshire9,5010.97×
Hawaii9,3870.87×
Maine7,8210.87×
Washington, District of Columbia6,7470.9×
Rhode Island6,6690.84×
Delaware5,9790.87×
Montana5,9700.86×
Alaska5,2680.99×
South Dakota5,1690.9×
North Dakota4,2040.82×
Vermont3,8630.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Google Pixel audience
BrandAffinityCategory
Autism Awareness17.4×Health
Diabetes mellitus awareness11.43×Health
Capital One5.38×Business & Career
Google Maps5.22×Internet & Social Media
Microblogging11.63×Technology & Electronics
Singer-songwriter5.1×Music & Radio
Kia Sportage25.74×Cars & Mobility
Indeed.com4.19×Business & Career
Income tax12.09×Business & Career
CarGurus5.69×Cars & Mobility
Apple Store6.74×Shopping
DeviantArt5.02×Internet & Social Media
Google News4.1×News
Enterprise Rent-A-Car4.2×Cars & Mobility
Honda HR-V17.74×Cars & Mobility
PSV Eindhoven24.94×Sports
Circle K4.77×Shopping
Beetlejuice3.23×Movies & TV
Charles, Prince of Wales17.25×Politics & Society
Bruce Willis4.74×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Google Pixel audience
TraitClusterScore
Early Adopter MentalityPOWER1.85
LGBTQ+ IdentityOPEN1.76
Luxury OrientationPREMIUM1.42
Risk AppetiteTHRILL1.34
Need for SecurityCONSERVATISM1.34
Family OrientationCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Google Pixel
CountryShare
Japan24.4%
India14.2%
United States8.5%

See Google Pixel audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Google Pixel have in United States?

Google Pixel has an estimated audience of 2,498,135 people in United States, concentrated in California and Texas.

What is the gender split and age of Google Pixel fans?

50.7% of Google Pixel fans are female, 49.3% are male, with an average age of 40.8 years.

Which brands do Google Pixel fans like most?

Google Pixel fans show strongest brand affinity for Autism Awareness (17.4×), Diabetes mellitus awareness (11.43×), and Capital One (5.38×) over the country average.

Where do Google Pixel fans live in United States?

Google Pixel fans in United States are most concentrated in California (reach 342,180), Texas (reach 244,957), and Florida (reach 176,061). These three regions account for the largest share of the active audience.

What other brands do Google Pixel fans also like?

Beyond Google Pixel itself, the audience over-indexes on Diabetes mellitus awareness (11.43×), Capital One (5.38×), Google Maps (5.22×), and Microblogging (11.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Google Pixel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.