Dice Audience in Germany

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Dice has an estimated audience of 679,240 people in Germany. 44.7% are female, 55.3% are male, average age 33.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dungeons & Dragons, Chess.com, Jim Parsons, Takis, Sabrina Carpenter.

The average Dice fan in Germany is 33.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dungeons & Dragons, Chess.com, Jim Parsons, with strongest over-indexing on Dungeons & Dragons (11.61× the country average). Demographically, the Dice audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Price Sensitivity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of Dice fans

Demographic split for Dice audience in Germany
MetricValue
Female44.7%
Male55.3%
Average age33.4
Estimated audience size679,240

Audience persona

The typical Dice fan in Germany is more male, around 33.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Dungeons & Dragons.

Top regions in Germany

Top regions ranked by reach for Dice in Germany
RegionReachAffinity
Nordrhein-Westfalen152,6461.03×
Bayern115,2981.06×
Baden-Württemberg94,4991.02×
Hessen68,3521.32×
Niedersachsen58,3620.88×
Berlin52,4721.73×
Rheinland-Pfalz32,2310.95×
Sachsen27,1800.82×
Schleswig-Holstein26,6211.09×
Hamburg19,9341.3×
Brandenburg15,7240.75×
Sachsen-Anhalt12,8840.73×
Thüringen12,6340.73×
Mecklenburg-Vorpommern8,0940.62×
Saarland6,8100.82×
Bremen6,7511.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dice audience
BrandAffinityCategory
Dungeons & Dragons11.61×Games
Chess.com18.34×Sports
Jim Parsons18.34×Movies & TV
Takis18.34×Food & Beverages
Sabrina Carpenter7.38×Music & Radio
Solitaire8.47×Games
Phoebe Tonkin18.34×Movies & TV
Yu-Gi-Oh!11.61×Literature
Vileda18.96×Home & Garden
Miniature wargaming8.53×Games
Magic: The Gathering9.57×Games
Fantasy Flight Games26.03×Games
Vegetable Gardening5.78×Food & Beverages
Shih Tzu3.77×Pets & Animals
Labrador Retriever3.3×Pets & Animals
Yorkshire Terrier3.54×Pets & Animals
Beagle3.5×Pets & Animals
Viggo Mortensen9.42×Movies & TV
Collectible card game5.38×Games
Arrested Development (TV series)18.34×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dice audience
TraitClusterScore
Price SensitivityPREMIUM1.48
TraditionCONSERVATISM1.15
PatriotismCONSERVATISM1.13
Early Adopter MentalityPOWER1.11
Social Media UsageJOY1.1
ExtroversionTHRILL1.06

Worldwide distribution

Worldwide audience distribution share by country for Dice
CountryShare
United States26.9%
Mexico8.0%
Italy6.8%

See Dice audiences in other countries

More Games audiences in Germany

Frequently asked questions

How many fans does Dice have in Germany?

Dice has an estimated audience of 679,240 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Dice fans?

44.7% of Dice fans are female, 55.3% are male, with an average age of 33.4 years.

Which brands do Dice fans like most?

Dice fans show strongest brand affinity for Dungeons & Dragons (11.61×), Chess.com (18.34×), and Jim Parsons (18.34×) over the country average.

Where do Dice fans live in Germany?

Dice fans in Germany are most concentrated in Nordrhein-Westfalen (reach 152,646), Bayern (reach 115,298), and Baden-Württemberg (reach 94,499). These three regions account for the largest share of the active audience.

What other brands do Dice fans also like?

Beyond Dice itself, the audience over-indexes on Chess.com (18.34×), Jim Parsons (18.34×), Takis (18.34×), and Sabrina Carpenter (7.38×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.