Miniature figure (gaming) Audience in United States

Miniature figure (gaming) has an estimated audience of 825,479 people in United States. 29.6% are female, 70.4% are male, average age 31.7. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Google News, AccuWeather, Scale model, Collectible card game.

The average Miniature figure (gaming) fan in United States is 31.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Google News, AccuWeather, with strongest over-indexing on Finnair (675× the country average). Demographically, the Miniature figure (gaming) audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of Miniature figure (gaming) fans

Demographic split for Miniature figure (gaming) audience in United States
MetricValue
Female29.6%
Male70.4%
Average age31.7
Estimated audience size825,479

Audience persona

The typical Miniature figure (gaming) fan in United States is more male, around 31.7 years old, with strong Patriotism tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Miniature figure (gaming) in United States
RegionReachAffinity
California96,5601.06×
Texas75,2851.06×
Florida44,4040.79×
New York40,2960.87×
Missouri34,2282.57×
Illinois27,2160.99×
Ohio25,7661.01×
Pennsylvania24,6830.89×
Michigan22,5691.05×
North Carolina21,6760.87×
Virginia20,8801.04×
Georgia19,6510.77×
Washington19,4441.17×
Arizona17,4871.04×
Indiana16,9611.12×
New Jersey16,6640.79×
Colorado14,9711.15×
Tennessee14,8560.9×
Massachusetts14,3630.88×
Minnesota12,3221.04×
Kentucky12,2701.19×
Wisconsin12,2590.99×
Oregon11,9281.26×
Utah11,7151.58×
South Carolina10,8910.88×
Maryland10,2470.72×
Oklahoma10,0881.1×
Alabama8,5220.74×
Louisiana7,8890.74×
Iowa7,6921.13×
Nevada7,4520.93×
Connecticut7,4310.9×
Kansas7,2671.12×
Arkansas7,0071.03×
Idaho5,9291.43×
Mississippi4,4910.66×
New Mexico4,4281.07×
Nebraska4,3051.04×
West Virginia3,9791.04×
Maine3,1641.07×
New Hampshire2,9060.89×
Hawaii2,8720.81×
Montana2,6751.17×
Rhode Island2,0150.77×
Delaware1,9330.85×
South Dakota1,8640.98×
Alaska1,7150.97×
Washington, District of Columbia1,3030.53×
North Dakota1,2850.76×
Wyoming1,0970.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Miniature figure (gaming) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Google News19.03×News
AccuWeather15.97×Home & Garden
Scale model30×Kids & Family
Collectible card game16.37×Games
StubHub15.69×Travel & Leisure
Clint Eastwood12.71×Movies & TV
Magic: The Gathering15.49×Games
DocuSign15.07×Technology & Electronics
Pokémon Trading Card Game23.45×Games
OpenTable15.85×Food & Beverages
Flickr12.52×Internet & Social Media
Lego Star Wars30.8×Kids & Family
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Superman3.14×Movies & TV
Michelle Pfeiffer13.09×Movies & TV
Telegram14.54×Internet & Social Media
Liam Neeson11.19×Movies & TV
Dungeons & Dragons12.59×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Miniature figure (gaming) audience
TraitClusterScore
PatriotismCONSERVATISM2.92
Early Adopter MentalityPOWER2.15
LGBTQ+ IdentityOPEN1.99
IndividualismJOY1.75
Luxury OrientationPREMIUM1.6
DIY MentalityTHRILL1.49

Worldwide distribution

Worldwide audience distribution share by country for Miniature figure (gaming)
CountryShare
United States27.3%
China16.0%
United Kingdom7.1%

See Miniature figure (gaming) audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Miniature figure (gaming) have in United States?

Miniature figure (gaming) has an estimated audience of 825,479 people in United States, concentrated in California and Texas.

What is the gender split and age of Miniature figure (gaming) fans?

29.6% of Miniature figure (gaming) fans are female, 70.4% are male, with an average age of 31.7 years.

Which brands do Miniature figure (gaming) fans like most?

Miniature figure (gaming) fans show strongest brand affinity for Finnair (675×), Google News (19.03×), and AccuWeather (15.97×) over the country average.

Where do Miniature figure (gaming) fans live in United States?

Miniature figure (gaming) fans in United States are most concentrated in California (reach 96,560), Texas (reach 75,285), and Florida (reach 44,404). These three regions account for the largest share of the active audience.

What other brands do Miniature figure (gaming) fans also like?

Beyond Miniature figure (gaming) itself, the audience over-indexes on Google News (19.03×), AccuWeather (15.97×), Scale model (30×), and Collectible card game (16.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Miniature figure (gaming). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.