Rascasse Audience Intelligence

Miniature figure (gaming) Audience in United States

A data profile of the people who buy, follow and care about Miniature figure (gaming) in United States — modelled from more than twelve digital signal sources. Miniature figure (gaming) has an estimated audience of 825,479 people in United States.

#9403among Topic in United States#553in Games

The average Miniature figure (gaming) fan in United States is 31.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Scale model, Patreon, Collectible card game, with strongest over-indexing on Scale model (54.65× the country average).

Demographically, the Miniature figure (gaming) audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Miniature figure (gaming) fan in United States is more male, around 31.7 years old, with strong Patriotism tendencies and a notable affinity for Scale model.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miniature figure (gaming) profile in United States.

Audience size
825K
in United States
Gender
29.6%♀
70.4% male
Age
31.7
average years
Country rank
#26907
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miniature figure (gaming) fans

29.6% are female, 70.4% are male, average age 31.7.

Fig. 02

Gender split

29.6%
Female
70.4%
Male
Demographic split for Miniature figure (gaming) audience in United States
MetricValue
Female29.6%
Male70.4%
Average age31.7
Estimated audience size825,479
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Miniature figure (gaming) audience in United States
Age bracketShare%
16-1938%
20-2924%
30-3917%
40-4913%
50+7%
Fig. 04

Worldwide distribution

27.3%

of the worldwide Miniature figure (gaming) audience comes from United States.

Worldwide audience distribution share by country for Miniature figure (gaming)
CountryShare
United States27.3%
China16.0%
United Kingdom7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miniature figure (gaming) audience in United States is strongest.

Fig. 05

Top regions by affinity

Miniature figure (gaming) fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~30K2.40×
02Utah~9K1.20×
03Arizona~20K1.16×
04Idaho~5K1.14×
05Texas~80K1.10×
06Oregon~10K1.07×
07Oklahoma~10K1.07×
08Kansas~7K1.06×
09Colorado~10K1.05×
10New Mexico~4K1.05×
11West Virginia~4K1.05×
12Washington~20K1.04×
13Nebraska~4K1.04×
14Indiana~20K1.03×
15Minnesota~10K1.03×
16Montana~2K1.03×
17South Dakota~2K1.03×
18Iowa~7K1.02×
19California~90K1.01×
20Illinois~30K1.01×
21Kentucky~10K1.01×
22Nevada~8K1.01×
23Michigan~20K1.00×
24North Dakota~2K1.00×
25Ohio~30K0.99×
26Maine~3K0.99×
27Wisconsin~10K0.98×
28Rhode Island~3K0.98×
29Alaska~2K0.98×
30Vermont~1K0.98×
31Arkansas~7K0.97×
32Pennsylvania~30K0.96×
33New Hampshire~3K0.96×
34Hawaii~3K0.95×
35Delaware~2K0.95×
36Virginia~20K0.94×
37Tennessee~20K0.94×
38Connecticut~8K0.91×
39Louisiana~10K0.90×
40Mississippi~6K0.90×
41Washington, District of Columbia~2K0.90×
42North Carolina~20K0.89×
43Massachusetts~10K0.89×
44South Carolina~10K0.89×
45Alabama~10K0.89×
46Georgia~20K0.87×
47Florida~50K0.86×
48New York~40K0.86×
49New Jersey~20K0.86×
50Maryland~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Miniature figure (gaming), United States
0.85×1.00×2.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miniature figure (gaming) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miniature figure (gaming) audience
#·InterestCategoryAffinity×
01Scale modelKids & Family54.65×
02Model buildingKids & Family32.05×
03PatreonInternet & Social Media21.18×
04Collectible card gameGames15.83×
05Pokémon Trading Card GameGames15.65×
06Magic: The GatheringGames12.82×
07The Lord of the RingsMovies & TV12.71×
08Strategy gamesGames8.94×
09Graphic novelLiterature8.48×
10Guardians of the Galaxy (film)Movies & TV7.53×
11Winona RyderMovies & TV6.88×
12Rick and MortyMovies & TV6.21×
13Action role-playing gameGames5.79×
14Board gamesGames5.40×
15Micro CenterShopping5.34×
16PokémonGames5.15×
17Anime and manga fandomLiterature4.17×
18Role-playing gamesGames4.06×
19SupermanMovies & TV3.12×
20Video gamesGames2.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miniature figure (gaming) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miniature figure (gaming) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.82×
IndividualismJOY2.37×
Early Adopter MentalityPOWER2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miniature figure (gaming) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.59×
Family OrientationCONSERVATISM0.65×
IndulgenceJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miniature figure (gaming) have in United States?

Miniature figure (gaming) has an estimated audience of 825,479 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Miniature figure (gaming) fans?

29.6% of Miniature figure (gaming) fans are female, 70.4% are male, with an average age of 31.7 years.

03

Which brands do Miniature figure (gaming) fans like most?

Miniature figure (gaming) fans show strongest brand affinity for Scale model (54.65×), Patreon (21.18×), and Collectible card game (15.83×) over the country average.

04

Where do Miniature figure (gaming) fans live in United States?

Miniature figure (gaming) fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Miniature figure (gaming) fans also like?

Beyond Miniature figure (gaming) itself, the audience over-indexes on Patreon (21.18×), Collectible card game (15.83×), Model building (32.05×), and Strategy games (8.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Miniature figure (gaming) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Miniature figure (gaming). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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