Rascasse Audience Intelligence

Horizon Hobby Target Market in United States

A data profile of the people who buy, follow and care about Horizon Hobby in United States — modelled from more than twelve digital signal sources. Horizon Hobby has an estimated audience of 894,619 people in United States.

#2610among Brand in United States#457in Kids & Family

The average Horizon Hobby fan in United States is 41.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Radio-controlled car, Traxxas, Model building, with strongest over-indexing on Radio-controlled car (84.24× the country average).

Demographically, the Horizon Hobby audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Horizon Hobby fan in United States is more male, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Radio-controlled car.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horizon Hobby profile in United States.

Audience size
895K
in United States
Gender
16.2%♀
83.8% male
Age
41.8
average years
Country rank
#25502
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Horizon Hobby

16.2% are female, 83.8% are male, average age 41.8.

Fig. 02

Gender split

16.2%
Female
83.8%
Male
Demographic split for Horizon Hobby audience in United States
MetricValue
Female16.2%
Male83.8%
Average age41.8
Estimated audience size894,619
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Horizon Hobby audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3921%
40-4923%
50+25%
Fig. 04

Worldwide distribution

63.7%

of the worldwide Horizon Hobby audience comes from United States.

Worldwide audience distribution share by country for Horizon Hobby
CountryShare
United States63.7%
Germany6.9%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horizon Hobby audience in United States is strongest.

Fig. 05

Top regions by affinity

Horizon Hobby customers by region in United States
#RegionReachAffinity×
01Alaska~3K1.58×
02Maine~5K1.56×
03Indiana~20K1.53×
04Idaho~7K1.53×
05Montana~4K1.50×
06Wyoming~2K1.47×
07Utah~10K1.44×
08New Hampshire~5K1.37×
09Iowa~9K1.30×
10North Dakota~2K1.29×
11Oregon~10K1.24×
12Michigan~30K1.22×
13Missouri~20K1.18×
14Wisconsin~20K1.14×
15West Virginia~5K1.14×
16Ohio~30K1.13×
17Arizona~20K1.12×
18New Mexico~5K1.10×
19Kentucky~10K1.08×
20Washington~20K1.06×
21Nebraska~5K1.06×
22Vermont~2K1.06×
23Illinois~30K1.04×
24Kansas~7K1.01×
25Colorado~10K1.00×
26Tennessee~20K0.98×
27South Carolina~10K0.98×
28Pennsylvania~30K0.95×
29South Dakota~2K0.95×
30Minnesota~10K0.94×
31Arkansas~7K0.94×
32Nevada~8K0.92×
33North Carolina~20K0.89×
34Alabama~10K0.89×
35Hawaii~3K0.89×
36Florida~50K0.87×
37Oklahoma~8K0.87×
38Connecticut~7K0.85×
39Louisiana~9K0.83×
40California~80K0.82×
41Mississippi~6K0.79×
42Delaware~2K0.72×
43Georgia~20K0.70×
44Rhode Island~2K0.70×
45Virginia~10K0.68×
46Massachusetts~10K0.61×
47Texas~40K0.60×
48Maryland~8K0.55×
49New York~30K0.53×
50New Jersey~10K0.49×
Fig. 06

Affinity by region

Affinity by region — Horizon Hobby, United States
0.49×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horizon Hobby audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horizon Hobby audience
#·InterestCategoryAffinity×
01TraxxasKids & Family100.99×
02Radio-controlled carKids & Family84.24×
03Model buildingKids & Family39.38×
04LavazzaFood & Beverages34.78×
05Goodyear Tire and Rubber CompanyCars & Mobility13.10×
06Scale modelKids & Family11.95×
07ThingiverseArts & Culture10.34×
08Monster truckCars & Mobility10.17×
09MotorboatCars & Mobility8.16×
10Motorcycle accessoriesCars & Mobility6.11×
11Solar energyHome & Garden5.77×
12Racing gamesGames5.56×
13Renewable energyBusiness & Career5.08×
14FedExBusiness & Career4.93×
15Sustainable energyHome & Garden4.61×
16United Parcel ServiceBusiness & Career4.22×
17Extreme sportSports4.20×
18Discount TireShopping4.01×
19O'Reilly Auto PartsCars & Mobility3.85×
20AutoZoneCars & Mobility3.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horizon Hobby audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Horizon Hobby audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.48×
Convenience OrientationPREMIUM2.61×
Risk AppetiteTHRILL2.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Horizon Hobby audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.53×
Healthy LifestyleBALANCE0.60×
MindfulnessBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Horizon Hobby's target market in United States?

Horizon Hobby's target market in United States covers an estimated 894,619 people, concentrated in California and Florida.

02

What is the gender split and age of Horizon Hobby customers?

16.2% of the Horizon Hobby audience are female, 83.8% are male, with an average age of 41.8 years.

03

Which brands do Horizon Hobby fans like most?

Horizon Hobby fans show strongest brand affinity for Radio-controlled car (84.24×), Traxxas (100.99×), and Model building (39.38×) over the country average.

04

Where do Horizon Hobby fans live in United States?

Horizon Hobby fans in United States are most concentrated in California (reach ~80K), Florida (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Horizon Hobby fans also like?

Beyond Horizon Hobby itself, the audience over-indexes on Traxxas (100.99×), Model building (39.38×), Lavazza (34.78×), and Solar energy (5.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Horizon Hobby audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Horizon Hobby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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