Horizon Hobby Audience in United States

Horizon Hobby has an estimated audience of 872,265 people in United States. 16.2% are female, 83.8% are male, average age 41.8. Top regions: California, Florida, Texas. Top brand affinities: Radio-controlled car, Traxxas, AutoZone, Monster truck, Lavazza.

The average Horizon Hobby fan in United States is 41.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Radio-controlled car, Traxxas, AutoZone, with strongest over-indexing on Radio-controlled car (56.15× the country average). Demographically, the Horizon Hobby audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Horizon Hobby fans

Demographic split for Horizon Hobby audience in United States
MetricValue
Female16.2%
Male83.8%
Average age41.8
Estimated audience size872,265

Audience persona

The typical Horizon Hobby fan in United States is more male, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Radio-controlled car.

Top regions in United States

Top regions ranked by reach for Horizon Hobby in United States
RegionReachAffinity
California84,1270.88×
Florida54,2120.92×
Texas46,4990.62×
Ohio31,9571.19×
Illinois31,3611.08×
Pennsylvania29,3501×
Michigan28,6321.26×
New York27,1490.56×
Indiana25,3531.59×
North Carolina25,0150.95×
Arizona21,6431.22×
Washington20,2921.16×
Georgia19,1610.71×
Tennessee17,1080.98×
Missouri16,5741.18×
Virginia15,2810.72×
Colorado14,8981.08×
Wisconsin14,8531.13×
South Carolina13,6611.04×
Oregon12,5831.26×
Kentucky12,0791.1×
Minnesota11,7710.94×
Alabama11,5090.94×
New Jersey11,3310.51×
Utah11,2511.44×
Massachusetts10,2790.6×
Louisiana9,3590.83×
Iowa9,1441.27×
Maryland8,5190.57×
Oklahoma8,3910.87×
Nevada7,6110.9×
Connecticut7,5900.87×
Kansas6,9561.01×
Idaho6,8421.56×
Arkansas6,5790.92×
Mississippi5,7800.8×
Maine5,0971.63×
New Hampshire4,9871.45×
West Virginia4,6041.13×
New Mexico4,5891.05×
Nebraska4,4901.03×
Montana3,4751.44×
Hawaii3,0190.81×
North Dakota1,9501.09×
Wyoming1,8681.45×
Rhode Island1,7100.62×
South Dakota1,6040.8×
Delaware1,4830.62×
Vermont1,4730.96×
Washington, District of Columbia7410.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Horizon Hobby audience
BrandAffinityCategory
Radio-controlled car56.15×Kids & Family
Traxxas64.78×Kids & Family
AutoZone4.15×Cars & Mobility
Monster truck12.06×Cars & Mobility
Lavazza27.01×Food & Beverages
Scale model11.72×Kids & Family
Model building15.38×Kids & Family
Quadcopter14.73×Technology & Electronics
Planet Fitness3.07×Sports
Bass guitar3.78×Music & Radio
Motorcycle accessories6.29×Cars & Mobility
Primeira Liga19.43×Sports
Advance Auto Parts4.3×Cars & Mobility
Motorboat6.35×Cars & Mobility
O'Reilly Auto Parts4.11×Cars & Mobility
Toyota Land Cruiser8.83×Cars & Mobility
Clarinet5.9×Music & Radio
Custom motorcycle5.46×Cars & Mobility
Racing games4.88×Games
Helicopter4.14×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Horizon Hobby audience
TraitClusterScore
PatriotismCONSERVATISM3.79
Risk AppetiteTHRILL1.9
Luxury OrientationPREMIUM1.62
Need for SecurityCONSERVATISM1.61
Pet OwnershipJOY1.51
Quality AwarenessPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Horizon Hobby
CountryShare
United States63.3%
Germany6.8%
Canada4.7%

See Horizon Hobby audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Horizon Hobby have in United States?

Horizon Hobby has an estimated audience of 872,265 people in United States, concentrated in California and Florida.

What is the gender split and age of Horizon Hobby fans?

16.2% of Horizon Hobby fans are female, 83.8% are male, with an average age of 41.8 years.

Which brands do Horizon Hobby fans like most?

Horizon Hobby fans show strongest brand affinity for Radio-controlled car (56.15×), Traxxas (64.78×), and AutoZone (4.15×) over the country average.

Where do Horizon Hobby fans live in United States?

Horizon Hobby fans in United States are most concentrated in California (reach 84,127), Florida (reach 54,212), and Texas (reach 46,499). These three regions account for the largest share of the active audience.

What other brands do Horizon Hobby fans also like?

Beyond Horizon Hobby itself, the audience over-indexes on Traxxas (64.78×), AutoZone (4.15×), Monster truck (12.06×), and Lavazza (27.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Horizon Hobby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.