IMovie Audience in United States
IMovie has an estimated audience of 396,065 people in United States. 45.1% are female, 54.9% are male, average age 33.9. Top regions: California, Texas, Florida. Top brand affinities: KiwiCo, Jesse Plemons, Elsword, Minnesota, Wolverine (comics).
The average IMovie fan in United States is 33.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include KiwiCo, Jesse Plemons, Elsword, with strongest over-indexing on KiwiCo (26.86× the country average). Demographically, the IMovie audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Software
Demographics of IMovie fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 33.9 |
| Estimated audience size | 396,065 |
Audience persona
The typical IMovie fan in United States is balanced, around 33.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for KiwiCo.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 57,192 | 1.31× |
| Texas | 35,506 | 1.04× |
| Florida | 24,480 | 0.91× |
| New York | 23,960 | 1.08× |
| Pennsylvania | 14,028 | 1.05× |
| Illinois | 13,273 | 1.01× |
| Georgia | 13,231 | 1.08× |
| North Carolina | 12,558 | 1.05× |
| New Jersey | 11,318 | 1.12× |
| Ohio | 10,628 | 0.87× |
| Virginia | 10,044 | 1.04× |
| Michigan | 9,329 | 0.9× |
| Massachusetts | 9,193 | 1.18× |
| Washington | 8,143 | 1.02× |
| Arizona | 7,428 | 0.92× |
| Tennessee | 7,234 | 0.91× |
| Indiana | 7,222 | 1× |
| Missouri | 6,682 | 1.05× |
| Maryland | 6,478 | 0.95× |
| Colorado | 6,286 | 1.01× |
| Minnesota | 6,226 | 1.1× |
| South Carolina | 6,069 | 1.02× |
| Wisconsin | 5,538 | 0.93× |
| Utah | 5,120 | 1.44× |
| Alabama | 4,905 | 0.89× |
| Oregon | 4,822 | 1.06× |
| Connecticut | 4,717 | 1.19× |
| Kentucky | 4,558 | 0.92× |
| Louisiana | 4,103 | 0.8× |
| Oklahoma | 4,025 | 0.92× |
| Kansas | 3,491 | 1.12× |
| Iowa | 3,400 | 1.04× |
| Arkansas | 3,252 | 1× |
| Nevada | 3,199 | 0.84× |
| Mississippi | 2,872 | 0.88× |
| Hawaii | 2,465 | 1.45× |
| Nebraska | 2,188 | 1.1× |
| Idaho | 2,035 | 1.02× |
| New Hampshire | 1,641 | 1.05× |
| Maine | 1,542 | 1.09× |
| West Virginia | 1,378 | 0.75× |
| New Mexico | 1,362 | 0.69× |
| Rhode Island | 1,284 | 1.02× |
| Washington, District of Columbia | 1,188 | 1× |
| Delaware | 966 | 0.88× |
| Montana | 837 | 0.76× |
| Vermont | 806 | 1.16× |
| South Dakota | 774 | 0.85× |
| Alaska | 748 | 0.88× |
| North Dakota | 665 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KiwiCo | 26.86× | Kids & Family |
| Jesse Plemons | 6.69× | Movies & TV |
| Elsword | 26.51× | Games |
| Minnesota | 2.57× | Travel & Leisure |
| Wolverine (comics) | 6.84× | Literature |
| Nationality | 2.1× | Politics & Society |
| Morphine (band) | 7.98× | Music & Radio |
| Centurion (film) | 11.14× | Movies & TV |
| Combat sport | 1.51× | Sports |
| Noodle (Gorillaz) | 3.16× | Music & Radio |
| Israel | 1.8× | Travel & Leisure |
| Home staging | 3.92× | Home & Garden |
| Atkins diet | 3.86× | Health |
| Mangaka | 3.07× | Literature |
| JDSU | 2.12× | Business & Career |
| ARCO | 1.94× | Cars & Mobility |
| UK garage | 3.3× | Music & Radio |
| Bell Helmets | 11.17× | Cars & Mobility |
| Kansas | 1.56× | Travel & Leisure |
| Seoul National University of Education | 13.21× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.02 |
| LGBTQ+ Identity | OPEN | 1.68 |
| Luxury Orientation | PREMIUM | 1.66 |
| Convenience Orientation | PREMIUM | 1.43 |
| Risk Appetite | THRILL | 1.4 |
| Quality Awareness | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 24.7% |
| United States | 22.1% |
| France | 5.3% |
See IMovie audiences in other countries
More Software audiences in United States
- Microsoft (24,955,860)
- Exxon (12,648,339)
- Allstate (10,908,676)
- Office 365 (9,116,793)
- CapCut (8,436,162)
Frequently asked questions
How many fans does IMovie have in United States?
IMovie has an estimated audience of 396,065 people in United States, concentrated in California and Texas.
What is the gender split and age of IMovie fans?
45.1% of IMovie fans are female, 54.9% are male, with an average age of 33.9 years.
Which brands do IMovie fans like most?
IMovie fans show strongest brand affinity for KiwiCo (26.86×), Jesse Plemons (6.69×), and Elsword (26.51×) over the country average.
Where do IMovie fans live in United States?
IMovie fans in United States are most concentrated in California (reach 57,192), Texas (reach 35,506), and Florida (reach 24,480). These three regions account for the largest share of the active audience.
What other brands do IMovie fans also like?
Beyond IMovie itself, the audience over-indexes on Jesse Plemons (6.69×), Elsword (26.51×), Minnesota (2.57×), and Wolverine (comics) (6.84×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for IMovie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.