IMovie Audience in United States

IMovie has an estimated audience of 396,065 people in United States. 45.1% are female, 54.9% are male, average age 33.9. Top regions: California, Texas, Florida. Top brand affinities: Pixlr, Autism Awareness, Diabetes mellitus awareness, GarageBand, Microblogging.

The average IMovie fan in United States is 33.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pixlr, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Pixlr (267.52× the country average). Demographically, the IMovie audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Software

Demographics of IMovie fans

Demographic split for IMovie audience in United States
MetricValue
Female45.1%
Male54.9%
Average age33.9
Estimated audience size396,065

Audience persona

The typical IMovie fan in United States is balanced, around 33.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pixlr.

Top regions in United States

Top regions ranked by reach for IMovie in United States
RegionReachAffinity
California57,1921.31×
Texas35,5061.04×
Florida24,4800.91×
New York23,9601.08×
Pennsylvania14,0281.05×
Illinois13,2731.01×
Georgia13,2311.08×
North Carolina12,5581.05×
New Jersey11,3181.12×
Ohio10,6280.87×
Virginia10,0441.04×
Michigan9,3290.9×
Massachusetts9,1931.18×
Washington8,1431.02×
Arizona7,4280.92×
Tennessee7,2340.91×
Indiana7,2221×
Missouri6,6821.05×
Maryland6,4780.95×
Colorado6,2861.01×
Minnesota6,2261.1×
South Carolina6,0691.02×
Wisconsin5,5380.93×
Utah5,1201.44×
Alabama4,9050.89×
Oregon4,8221.06×
Connecticut4,7171.19×
Kentucky4,5580.92×
Louisiana4,1030.8×
Oklahoma4,0250.92×
Kansas3,4911.12×
Iowa3,4001.04×
Arkansas3,2521×
Nevada3,1990.84×
Mississippi2,8720.88×
Hawaii2,4651.45×
Nebraska2,1881.1×
Idaho2,0351.02×
New Hampshire1,6411.05×
Maine1,5421.09×
West Virginia1,3780.75×
New Mexico1,3620.69×
Rhode Island1,2841.02×
Washington, District of Columbia1,1881×
Delaware9660.88×
Montana8370.76×
Vermont8061.16×
South Dakota7740.85×
Alaska7480.88×
North Dakota6650.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for IMovie audience
BrandAffinityCategory
Pixlr267.52×Games
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
GarageBand47.68×Music & Radio
Microblogging12.67×Technology & Electronics
Camera stabilizer59.44×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Canva12.17×Technology & Electronics
Kia Sportage26.51×Cars & Mobility
Micro Center10.11×Shopping
John Denver26.86×Music & Radio
Gimbal45.62×Technology & Electronics
Income tax13.19×Business & Career
TuneCore22.07×Music & Radio
Adobe11.24×Technology & Electronics
Business software13.21×Business & Career
Canon PowerShot31.94×Technology & Electronics
Stacy Keibler20×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Honda HR-V17.67×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by IMovie audience
TraitClusterScore
Early Adopter MentalityPOWER2.02
LGBTQ+ IdentityOPEN1.68
Luxury OrientationPREMIUM1.66
Convenience OrientationPREMIUM1.43
Risk AppetiteTHRILL1.4
Quality AwarenessPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for IMovie
CountryShare
Japan24.7%
United States22.1%
France5.3%

See IMovie audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does IMovie have in United States?

IMovie has an estimated audience of 396,065 people in United States, concentrated in California and Texas.

What is the gender split and age of IMovie fans?

45.1% of IMovie fans are female, 54.9% are male, with an average age of 33.9 years.

Which brands do IMovie fans like most?

IMovie fans show strongest brand affinity for Pixlr (267.52×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do IMovie fans live in United States?

IMovie fans in United States are most concentrated in California (reach 57,192), Texas (reach 35,506), and Florida (reach 24,480). These three regions account for the largest share of the active audience.

What other brands do IMovie fans also like?

Beyond IMovie itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), GarageBand (47.68×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for IMovie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.