Rascasse Audience Intelligence

IMovie Target Market in United States

A data profile of the people who buy, follow and care about IMovie in United States — modelled from more than twelve digital signal sources. IMovie has an estimated audience of 387,657 people in United States.

#48among Software in United States#4379among Brand in United States#1111in Technology & Electronics

The average IMovie fan in United States is 33.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Pixlr, Canva, Camera stabilizer, with strongest over-indexing on Pixlr (240.29× the country average).

Demographically, the IMovie audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical IMovie fan in United States is balanced, around 33.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pixlr.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the IMovie profile in United States.

Audience size
388K
in United States
Gender
45.1%♀
54.9% male
Age
33.9
average years
Country rank
#42288
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of IMovie

45.1% are female, 54.9% are male, average age 33.9.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for IMovie audience in United States
MetricValue
Female45.1%
Male54.9%
Average age33.9
Estimated audience size387,657
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the IMovie audience in United States
Age bracketShare%
16-1935%
20-2920%
30-3917%
40-4916%
50+12%
Fig. 04

Worldwide distribution

21.9%

of the worldwide IMovie audience comes from United States.

Worldwide audience distribution share by country for IMovie
CountryShare
Japan25.3%
United States21.9%
France5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the IMovie audience in United States is strongest.

Fig. 05

Top regions by affinity

IMovie customers by region in United States
#RegionReachAffinity×
01Hawaii~2K1.41×
02Utah~5K1.31×
03Maine~2K1.30×
04Kansas~4K1.24×
05Connecticut~5K1.23×
06Vermont<1K1.23×
07Nebraska~2K1.20×
08California~50K1.19×
09Pennsylvania~10K1.12×
10Massachusetts~9K1.11×
11Minnesota~6K1.10×
12Iowa~4K1.09×
13New Jersey~10K1.08×
14Missouri~7K1.05×
15South Dakota<1K1.05×
16Georgia~10K1.04×
17Rhode Island~1K1.04×
18New Hampshire~2K1.03×
19South Carolina~6K1.02×
20Alaska<1K1.01×
21Texas~30K1.00×
22Arkansas~3K1.00×
23North Dakota<1K1.00×
24New York~20K0.99×
25Oregon~4K0.99×
26North Carolina~10K0.98×
27Kentucky~5K0.98×
28Virginia~9K0.97×
29Illinois~10K0.96×
30Indiana~7K0.96×
31Idaho~2K0.96×
32Colorado~6K0.95×
33Wisconsin~6K0.94×
34Washington~7K0.93×
35Alabama~5K0.93×
36Oklahoma~4K0.93×
37Delaware~1K0.92×
38Ohio~10K0.88×
39Maryland~6K0.88×
40Mississippi~3K0.88×
41Washington, District of Columbia~1K0.87×
42Montana<1K0.87×
43Tennessee~7K0.85×
44Louisiana~4K0.85×
45Michigan~9K0.84×
46Arizona~7K0.82×
47West Virginia~2K0.82×
48Nevada~3K0.80×
49New Mexico~2K0.80×
50Florida~20K0.78×
Fig. 06

Affinity by region

Affinity by region — IMovie, United States
0.78×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the IMovie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for IMovie audience
#·InterestCategoryAffinity×
01PixlrGames240.29×
02Camera stabilizerTechnology & Electronics69.23×
03GimbalTechnology & Electronics49.02×
04Townes Van ZandtMusic & Radio45.47×
05GarageBandMusic & Radio44.94×
06John DenverMusic & Radio33.21×
07Canon PowerShotTechnology & Electronics31.14×
08EnvatoInternet & Social Media20.47×
09Skyline ChiliFood & Beverages20.00×
10Stacy KeiblerMovies & TV20.00×
11AdobeTechnology & Electronics18.14×
12Anjelica HustonMovies & TV16.63×
13Business softwareBusiness & Career16.46×
14CanvaTechnology & Electronics16.02×
15TuneCoreMusic & Radio14.16×
16Micro CenterShopping10.27×
17Gerard ButlerMovies & TV9.74×
18VideographyInternet & Social Media9.71×
19Film scoreMusic & Radio8.54×
20Cloud computingTechnology & Electronics4.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the IMovie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by IMovie audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.01×
IndulgenceJOY1.85×
PatriotismCONSERVATISM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by IMovie audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Family OrientationCONSERVATISM0.85×
ExtroversionTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is IMovie's target market in United States?

IMovie's target market in United States covers an estimated 387,657 people, concentrated in California and Texas.

02

What is the gender split and age of IMovie customers?

45.1% of the IMovie audience are female, 54.9% are male, with an average age of 33.9 years.

03

Which brands do IMovie fans like most?

IMovie fans show strongest brand affinity for Pixlr (240.29×), Canva (16.02×), and Camera stabilizer (69.23×) over the country average.

04

Where do IMovie fans live in United States?

IMovie fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do IMovie fans also like?

Beyond IMovie itself, the audience over-indexes on Canva (16.02×), Camera stabilizer (69.23×), Adobe (18.14×), and John Denver (33.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in United States

See IMovie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for IMovie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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