Electronic stability control Audience in United States

Electronic stability control logo

Electronic stability control has an estimated audience of 304,619 people in United States. 35.8% are female, 64.2% are male, average age 36.4. Top regions: California, Texas, New York. Top brand affinities: Israel, Arrietty, Square foot gardening, Jeep Wagoneer, Vivian Campbell.

The average Electronic stability control fan in United States is 36.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Arrietty, Square foot gardening, with strongest over-indexing on Israel (4.59× the country average). Demographically, the Electronic stability control audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Electronic stability control fans

Demographic split for Electronic stability control audience in United States
MetricValue
Female35.8%
Male64.2%
Average age36.4
Estimated audience size304,619

Audience persona

The typical Electronic stability control fan in United States is more male, around 36.4 years old, with strong Need for Security tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Electronic stability control in United States
RegionReachAffinity
California38,9851.16×
Texas31,8981.22×
New York28,4091.67×
Florida23,2481.13×
Ohio18,8182.01×
North Carolina10,3651.13×
Georgia9,8171.05×
Illinois9,8150.97×
Pennsylvania8,9160.87×
Massachusetts8,7251.45×
Virginia8,5291.15×
Michigan8,4211.06×
New Jersey6,7140.87×
Indiana6,0191.08×
Tennessee5,9820.98×
Washington5,9440.97×
Arizona5,8960.95×
Missouri5,1631.05×
Wisconsin4,8451.06×
Alabama4,7771.12×
Maryland4,7710.91×
South Carolina4,6871.02×
Colorado4,6670.97×
Oklahoma4,6511.38×
Louisiana4,1731.06×
Minnesota4,0670.93×
Kentucky3,5800.94×
Connecticut3,2571.07×
Utah3,1331.15×
Nevada2,9491×
Arkansas2,9191.16×
Oregon2,8790.82×
Mississippi2,5751.03×
Iowa2,3880.95×
Kansas2,1670.9×
New Mexico1,4120.92×
Nebraska1,3270.87×
New Hampshire1,1560.96×
West Virginia1,1310.8×
Idaho1,1030.72×
Washington, District of Columbia1,0511.15×
Rhode Island9330.96×
Hawaii9330.71×
Maine7990.73×
Montana6920.82×
Delaware6120.73×
South Dakota4680.66×
North Dakota4470.71×
Alaska4390.67×
Vermont3850.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electronic stability control audience
BrandAffinityCategory
Israel4.59×Travel & Leisure
Arrietty21.12×Movies & TV
Square foot gardening20×Home & Garden
Jeep Wagoneer6.29×Cars & Mobility
Vivian Campbell20×Music & Radio
Barclays Center13.18×Sports
Leverage (TV series)6.67×Movies & TV
JamBase11.17×Music & Radio
Israeli cuisine8.28×Food & Beverages
Keith Stanfield5.61×Movies & TV
Life of Pi7.94×Movies & TV
Vocal harmony3.73×Music & Radio
N1 road (South Africa)3.28×Travel & Leisure
Eden Lake6.48×Movies & TV
Tokyo Story18.26×Movies & TV
UK garage4.25×Music & Radio
The Swan (film)14.47×Movies & TV
Jennifer Fisher Jewelry18.25×Fashion & Accessoires
Unique Gifts1.81×Shopping
Northrop Grumman4.79×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electronic stability control audience
TraitClusterScore
Need for SecurityCONSERVATISM3.89
Family OrientationCONSERVATISM1.69
Quality AwarenessPREMIUM1.67
PatriotismCONSERVATISM1.5
Price SensitivityPREMIUM1.32
Risk AppetiteTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Electronic stability control
CountryShare
Italy9.4%
United States9.0%
Japan7.5%

See Electronic stability control audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Electronic stability control have in United States?

Electronic stability control has an estimated audience of 304,619 people in United States, concentrated in California and Texas.

What is the gender split and age of Electronic stability control fans?

35.8% of Electronic stability control fans are female, 64.2% are male, with an average age of 36.4 years.

Which brands do Electronic stability control fans like most?

Electronic stability control fans show strongest brand affinity for Israel (4.59×), Arrietty (21.12×), and Square foot gardening (20×) over the country average.

Where do Electronic stability control fans live in United States?

Electronic stability control fans in United States are most concentrated in California (reach 38,985), Texas (reach 31,898), and New York (reach 28,409). These three regions account for the largest share of the active audience.

What other brands do Electronic stability control fans also like?

Beyond Electronic stability control itself, the audience over-indexes on Arrietty (21.12×), Square foot gardening (20×), Jeep Wagoneer (6.29×), and Vivian Campbell (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electronic stability control. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.