Rascasse Audience Intelligence

Macro photography Audience in United States

A data profile of the people who buy, follow and care about Macro photography in United States — modelled from more than twelve digital signal sources. Macro photography has an estimated audience of 4,757,287 people in United States.

#21among Art movement in United States#3898among Topic in United States#76in Arts & Culture

The average Macro photography fan in United States is 35.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Digital camera, Wildlife photography, Canon, with strongest over-indexing on Digital camera (10.88× the country average).

Demographically, the Macro photography audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Travelling, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Macro photography fan in United States is balanced, around 35.5 years old, with strong Travelling tendencies and a notable affinity for Digital camera.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Macro photography profile in United States.

Audience size
4.8M
in United States
Gender
46.1%♀
53.9% male
Age
35.5
average years
Country rank
#6984
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Macro photography fans

46.1% are female, 53.9% are male, average age 35.5.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Macro photography audience in United States
MetricValue
Female46.1%
Male53.9%
Average age35.5
Estimated audience size4,757,287
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Macro photography audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3918%
40-4917%
50+15%
Fig. 04

Worldwide distribution

30.2%

of the worldwide Macro photography audience comes from United States.

Worldwide audience distribution share by country for Macro photography
CountryShare
United States30.2%
Japan11.0%
Italy7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Macro photography audience in United States is strongest.

Fig. 05

Top regions by affinity

Macro photography fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~40K1.61×
02Washington~200K1.58×
03Oregon~80K1.49×
04Utah~60K1.41×
05Colorado~100K1.39×
06Montana~20K1.30×
07Arizona~100K1.21×
08Kansas~50K1.21×
09Alaska~10K1.17×
10Maine~20K1.11×
11California~600K1.09×
12New Hampshire~20K1.07×
13New Mexico~20K1.05×
14Vermont~9K1.03×
15Hawaii~20K1.02×
16Louisiana~60K1.01×
17South Dakota~10K1.01×
18Connecticut~50K1.00×
19Wisconsin~70K0.99×
20Minnesota~70K0.99×
21Nebraska~20K0.98×
22West Virginia~20K0.98×
23Pennsylvania~200K0.97×
24Arkansas~40K0.96×
25Virginia~100K0.95×
26North Dakota~9K0.94×
27Missouri~70K0.92×
28Oklahoma~50K0.92×
29Michigan~100K0.91×
30Maryland~70K0.91×
31Rhode Island~10K0.91×
32Ohio~100K0.90×
33Massachusetts~80K0.89×
34Delaware~10K0.89×
35Indiana~80K0.88×
36Texas~400K0.87×
37Washington, District of Columbia~10K0.87×
38New York~200K0.86×
39North Carolina~100K0.86×
40Kentucky~50K0.86×
41Nevada~40K0.86×
42Iowa~30K0.86×
43Illinois~100K0.84×
44New Jersey~100K0.84×
45Alabama~60K0.83×
46South Carolina~60K0.81×
47Tennessee~80K0.80×
48Florida~300K0.79×
49Georgia~100K0.79×
50Mississippi~30K0.78×
Fig. 06

Affinity by region

Affinity by region — Macro photography, United States
0.78×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Macro photography audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Macro photography audience
#·InterestCategoryAffinity×
01EasyJetTravel & Leisure20.00×
02CubismArts & Culture20.00×
03Cultural tourismTravel & Leisure20.00×
04Costa CoffeeFood & Beverages20.00×
05RyanairTravel & Leisure15.92×
06BodrumTravel & Leisure13.14×
07Georgia O'KeeffeArts & Culture11.10×
08Digital cameraTechnology & Electronics10.88×
09CanonTechnology & Electronics10.68×
10International educationBusiness & Career10.62×
11NikonTechnology & Electronics10.23×
12BirdwatchingPets & Animals7.61×
13Minnesota WildSports7.20×
14Wildlife photographyTechnology & Electronics6.79×
15Fine-art photographyTechnology & Electronics5.47×
16Travel photographyTechnology & Electronics4.27×
17Art exhibitionArts & Culture3.40×
18Contemporary artArts & Culture2.89×
19Digital photographyBusiness & Career2.65×
20Pet foodPets & Animals2.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Macro photography audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Macro photography audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.29×
Pet OwnershipJOY2.11×
IndulgenceJOY1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Macro photography audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.88×
IndividualismJOY0.94×
TraditionCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Macro photography have in United States?

Macro photography has an estimated audience of 4,757,287 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Macro photography fans?

46.1% of Macro photography fans are female, 53.9% are male, with an average age of 35.5 years.

03

Which brands do Macro photography fans like most?

Macro photography fans show strongest brand affinity for Digital camera (10.88×), Wildlife photography (6.79×), and Canon (10.68×) over the country average.

04

Where do Macro photography fans live in United States?

Macro photography fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Macro photography fans also like?

Beyond Macro photography itself, the audience over-indexes on Wildlife photography (6.79×), Canon (10.68×), Birdwatching (7.61×), and Minnesota Wild (7.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Art movement audiences in United States

See Macro photography audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Macro photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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