Photojournalism Audience in United States

Photojournalism has an estimated audience of 5,308,183 people in United States. 53.6% are female, 46.4% are male, average age 36.9. Top regions: California, Texas, New York. Top brand affinities: Kia Sportage, Digital camera, Honda HR-V, Pre-school playgroup, Enterprise Rent-A-Car.

The average Photojournalism fan in United States is 36.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kia Sportage, Digital camera, Honda HR-V, with strongest over-indexing on Kia Sportage (43.24× the country average). Demographically, the Photojournalism audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Photojournalism fans

Demographic split for Photojournalism audience in United States
MetricValue
Female53.6%
Male46.4%
Average age36.9
Estimated audience size5,308,183

Audience persona

The typical Photojournalism fan in United States is balanced, around 36.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Photojournalism in United States
RegionReachAffinity
California775,8261.33×
Texas652,0531.43×
New York369,4131.25×
Florida339,6290.95×
Illinois180,1331.02×
Georgia162,9721×
Virginia156,5041.21×
North Carolina153,7200.96×
Ohio153,5990.94×
Pennsylvania152,0210.85×
Michigan128,9210.93×
Washington127,4271.2×
Massachusetts120,8691.16×
Arizona117,7491.09×
New Jersey114,0080.84×
Maryland110,6411.21×
Colorado105,2511.26×
Tennessee101,9780.96×
Indiana82,3880.85×
Missouri81,3650.95×
Kentucky76,5601.15×
South Carolina73,4320.92×
Minnesota70,6080.93×
Louisiana69,5031.02×
Oregon65,7971.08×
Oklahoma65,4451.11×
Wisconsin62,6260.78×
Alabama62,3440.84×
Connecticut52,4610.99×
Kansas48,7691.17×
Nevada43,6490.85×
Mississippi41,9280.96×
Utah41,4530.87×
New Mexico41,4371.56×
Arkansas35,9850.82×
Washington, District of Columbia33,5012.1×
Iowa31,3800.72×
Nebraska26,0340.98×
Hawaii24,3241.07×
Idaho23,2950.88×
Rhode Island16,3370.97×
Maine15,8610.83×
New Hampshire15,4680.74×
West Virginia14,6670.59×
Delaware11,2860.77×
Montana10,7170.73×
North Dakota9,8100.9×
Alaska9,3670.82×
Wyoming8,5421.09×
Vermont7,8050.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Photojournalism audience
BrandAffinityCategory
Kia Sportage43.24×Cars & Mobility
Digital camera10.2×Technology & Electronics
Honda HR-V28.82×Cars & Mobility
Pre-school playgroup31.56×Kids & Family
Enterprise Rent-A-Car5.72×Cars & Mobility
Houston Astros7.63×Sports
Christina Hendricks14.29×Movies & TV
Los Angeles Dodgers5.97×Sports
Art exhibition5.37×Arts & Culture
Fine-art photography6.33×Technology & Electronics
Do it yourself (DIY)2.53×Home & Garden
Disneyland Paris8.81×Travel & Leisure
Livemusic3.87×Music & Radio
Single-lens reflex camera10.9×Technology & Electronics
Wizz Air32.41×Travel & Leisure
Superman1.84×Movies & TV
Jeep Grand Cherokee7.35×Cars & Mobility
Autism Awareness6.27×Health
Diabetes mellitus awareness4.33×Health
Digital photography3.47×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Photojournalism audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.51
SustainabilityBALANCE2.17
Luxury OrientationPREMIUM2.1
Design AffinityPREMIUM1.89
TravellingTHRILL1.8
Sports ActivityPOWER1.69

Worldwide distribution

Worldwide audience distribution share by country for Photojournalism
CountryShare
United States17.2%
China13.8%
Japan10.2%

See Photojournalism audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Photojournalism have in United States?

Photojournalism has an estimated audience of 5,308,183 people in United States, concentrated in California and Texas.

What is the gender split and age of Photojournalism fans?

53.6% of Photojournalism fans are female, 46.4% are male, with an average age of 36.9 years.

Which brands do Photojournalism fans like most?

Photojournalism fans show strongest brand affinity for Kia Sportage (43.24×), Digital camera (10.2×), and Honda HR-V (28.82×) over the country average.

Where do Photojournalism fans live in United States?

Photojournalism fans in United States are most concentrated in California (reach 775,826), Texas (reach 652,053), and New York (reach 369,413). These three regions account for the largest share of the active audience.

What other brands do Photojournalism fans also like?

Beyond Photojournalism itself, the audience over-indexes on Digital camera (10.2×), Honda HR-V (28.82×), Pre-school playgroup (31.56×), and Enterprise Rent-A-Car (5.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Photojournalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.