Rascasse Audience Intelligence

Photojournalism Audience in United States

A data profile of the people who buy, follow and care about Photojournalism in United States — modelled from more than twelve digital signal sources. Photojournalism has an estimated audience of 5,308,183 people in United States.

#3633among Topic in United States#275in Technology & Electronics

The average Photojournalism fan in United States is 36.9 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Digital camera, Fine-art photography, Digital photography, with strongest over-indexing on Digital camera (8.57× the country average).

Demographically, the Photojournalism audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Photojournalism fan in United States is balanced, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for Digital camera.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Photojournalism profile in United States.

Audience size
5.3M
in United States
Gender
53.6%♀
46.4% male
Age
36.9
average years
Country rank
#6327
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Photojournalism fans

53.6% are female, 46.4% are male, average age 36.9.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Photojournalism audience in United States
MetricValue
Female53.6%
Male46.4%
Average age36.9
Estimated audience size5,308,183
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Photojournalism audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Photojournalism audience comes from United States.

Worldwide audience distribution share by country for Photojournalism
CountryShare
United States17.2%
China13.8%
Japan10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Photojournalism audience in United States is strongest.

Fig. 05

Top regions by affinity

Photojournalism fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~70K1.70×
02Texas~700K1.61×
03Washington, District of Columbia~20K1.48×
04New Mexico~40K1.36×
05Louisiana~90K1.31×
06Virginia~200K1.26×
07Colorado~100K1.21×
08California~700K1.19×
09Washington~100K1.16×
10Maryland~100K1.16×
11Kentucky~70K1.11×
12Oregon~60K1.06×
13Oklahoma~60K1.06×
14Arizona~100K1.05×
15Idaho~30K1.04×
16New York~300K1.03×
17Massachusetts~100K1.00×
18Hawaii~20K1.00×
19Nebraska~30K0.98×
20Alaska~10K0.98×
21Illinois~200K0.97×
22Georgia~200K0.97×
23Missouri~80K0.97×
24Vermont~9K0.97×
25South Carolina~80K0.96×
26Rhode Island~20K0.96×
27Arkansas~40K0.95×
28North Dakota~10K0.95×
29Utah~40K0.94×
30New Hampshire~20K0.94×
31Delaware~10K0.94×
32North Carolina~100K0.93×
33Minnesota~70K0.93×
34Mississippi~40K0.93×
35South Dakota~10K0.93×
36Pennsylvania~200K0.92×
37Indiana~90K0.92×
38Connecticut~50K0.92×
39Maine~20K0.92×
40Montana~10K0.92×
41Michigan~100K0.91×
42Ohio~100K0.89×
43Tennessee~90K0.89×
44Iowa~40K0.88×
45West Virginia~20K0.88×
46Florida~300K0.87×
47Alabama~60K0.87×
48Nevada~40K0.87×
49New Jersey~100K0.86×
50Wisconsin~70K0.81×
Fig. 06

Affinity by region

Affinity by region — Photojournalism, United States
0.81×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Photojournalism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Photojournalism audience
#·InterestCategoryAffinity×
01Georgia O'KeeffeArts & Culture12.54×
02International educationBusiness & Career11.24×
03BodrumTravel & Leisure11.20×
04Christoph WaltzMovies & TV9.61×
05Single-lens reflex cameraTechnology & Electronics9.54×
06CanonTechnology & Electronics9.01×
07Digital cameraTechnology & Electronics8.57×
08NikonTechnology & Electronics7.62×
09Disneyland ParisTravel & Leisure7.38×
10Michelle RodriguezMovies & TV7.09×
11Fine-art photographyTechnology & Electronics6.43×
12Wildlife photographyTechnology & Electronics4.55×
13Travel photographyTechnology & Electronics4.03×
14Digital photographyBusiness & Career3.77×
15Art exhibitionArts & Culture3.45×
16Enterprise Rent-A-CarCars & Mobility2.67×
17Google NewsNews2.66×
18Do it yourself (DIY)Home & Garden1.83×
19SupermanMovies & TV1.71×
20FIFA World CupSports1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Photojournalism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Photojournalism audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.97×
TravellingTHRILL1.85×
Risk AppetiteTHRILL1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Photojournalism audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.77×
Social Media UsageJOY0.82×
Need for SecurityCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Photojournalism have in United States?

Photojournalism has an estimated audience of 5,308,183 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Photojournalism fans?

53.6% of Photojournalism fans are female, 46.4% are male, with an average age of 36.9 years.

03

Which brands do Photojournalism fans like most?

Photojournalism fans show strongest brand affinity for Digital camera (8.57×), Fine-art photography (6.43×), and Digital photography (3.77×) over the country average.

04

Where do Photojournalism fans live in United States?

Photojournalism fans in United States are most concentrated in Texas (reach ~700K), California (reach ~700K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Photojournalism fans also like?

Beyond Photojournalism itself, the audience over-indexes on Fine-art photography (6.43×), Digital photography (3.77×), Canon (9.01×), and International education (11.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Photojournalism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Photojournalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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