Rascasse Audience Intelligence

Photojournalism Audience in Germany

A data profile of the people who buy, follow and care about Photojournalism in Germany — modelled from more than twelve digital signal sources. Photojournalism has an estimated audience of 1,306,786 people in Germany.

The average Photojournalism fan in Germany is 33.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Travel Blogger, Video editing, Digital photography, with strongest over-indexing on Travel Blogger (13.85× the country average).

Demographically, the Photojournalism audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Travelling, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Photojournalism fan in Germany is balanced, around 33.4 years old, with strong Travelling tendencies and a notable affinity for Travel Blogger.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Photojournalism profile in Germany.

Audience size
1.3M
in Germany
Gender
53.1%
46.9% male
Age
33.4
average years
Country rank
#5075
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Photojournalism fans

53.1% are female, 46.9% are male, average age 33.4.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Photojournalism audience in Germany
MetricValue
Female53.1%
Male46.9%
Average age33.4
Estimated audience size1,306,786
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Photojournalism audience in Germany
Age bracketShare%
16-1934%
20-2922%
30-3918%
40-4917%
50+9%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Photojournalism audience comes from Germany.

Worldwide audience distribution share by country for Photojournalism
CountryShare
United States17.2%
China13.8%
Japan10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Photojournalism audience in Germany is strongest.

Fig. 05

Top regions by affinity

Photojournalism fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~80K1.45×
02Bremen~20K1.36×
03Saarland~20K1.18×
04Mecklenburg-Vorpommern~30K1.03×
05Thüringen~30K1.01×
06Brandenburg~40K1.00×
07Sachsen-Anhalt~30K0.98×
08Hamburg~30K0.98×
09Schleswig-Holstein~40K0.90×
10Bayern~200K0.88×
11Rheinland-Pfalz~60K0.87×
12Sachsen~60K0.87×
13Hessen~80K0.85×
14Niedersachsen~100K0.84×
15Baden-Württemberg~100K0.77×
16Nordrhein-Westfalen~200K0.66×
Fig. 06

Affinity by region

Affinity by region — Photojournalism, Germany
0.66×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Photojournalism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Photojournalism audience
#·InterestCategoryAffinity×
01PentaxTechnology & Electronics17.05×
02Video editingTechnology & Electronics14.43×
03Travel BloggerTravel & Leisure13.85×
04NikonTechnology & Electronics10.48×
05CanonTechnology & Electronics9.85×
06Office suppliesBusiness & Career8.12×
07Sunday BrunchKids & Family8.08×
08Cultural heritagePolitics & Society7.72×
09ReggaetonMusic & Radio5.89×
10Digital photographyBusiness & Career5.64×
11Crime fictionLiterature5.31×
12Robert RedfordMovies & TV5.00×
13Watercolor paintingArts & Culture4.54×
14PastryFood & Beverages4.48×
15Ski resortTravel & Leisure4.08×
16LivemusicMusic & Radio3.85×
17Modern architectureArts & Culture3.62×
18Android (operating system)Technology & Electronics3.42×
19TagesschauMovies & TV2.34×
20TikTokInternet & Social Media2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Photojournalism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Photojournalism audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.86×
MindfulnessBALANCE1.79×
ExtroversionTHRILL1.79×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Photojournalism audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.87×
Price SensitivityPREMIUM0.96×
Convenience OrientationPREMIUM0.97×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Photojournalism have in Germany?

Photojournalism has an estimated audience of 1,306,786 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Photojournalism fans?

53.1% of Photojournalism fans are female, 46.9% are male, with an average age of 33.4 years.

03

Which brands do Photojournalism fans like most?

Photojournalism fans show strongest brand affinity for Travel Blogger (13.85×), Video editing (14.43×), and Digital photography (5.64×) over the country average.

04

Where do Photojournalism fans live in Germany?

Photojournalism fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Photojournalism fans also like?

Beyond Photojournalism itself, the audience over-indexes on Video editing (14.43×), Digital photography (5.64×), Android (operating system) (3.42×), and Canon (9.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Photojournalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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