Rascasse Audience Intelligence

Full-frame digital SLR Audience in United States

A data profile of the people who buy, follow and care about Full-frame digital SLR in United States — modelled from more than twelve digital signal sources. Full-frame digital SLR has an estimated audience of 818,990 people in United States.

#9440among Topic in United States#809in Technology & Electronics

The average Full-frame digital SLR fan in United States is 35.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Digital camera, Sleeping positions, Nikon, with strongest over-indexing on Digital camera (20.94× the country average).

Demographically, the Full-frame digital SLR audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Travelling, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Full-frame digital SLR fan in United States is more male, around 35.5 years old, with strong Travelling tendencies and a notable affinity for Digital camera.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Full-frame digital SLR profile in United States.

Audience size
819K
in United States
Gender
39.3%♀
60.7% male
Age
35.5
average years
Country rank
#27053
Topic in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Full-frame digital SLR fans

39.3% are female, 60.7% are male, average age 35.5.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for Full-frame digital SLR audience in United States
MetricValue
Female39.3%
Male60.7%
Average age35.5
Estimated audience size818,990
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Full-frame digital SLR audience in United States
Age bracketShare%
16-1928%
20-2924%
30-3918%
40-4917%
50+14%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Full-frame digital SLR audience comes from United States.

Worldwide audience distribution share by country for Full-frame digital SLR
CountryShare
Japan19.5%
United States16.2%
Italy10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Full-frame digital SLR audience in United States is strongest.

Fig. 05

Top regions by affinity

Full-frame digital SLR fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K1.25×
02Oregon~10K1.17×
03Hawaii~4K1.16×
04California~100K1.13×
05Colorado~10K1.10×
06Alaska~2K1.09×
07Utah~8K1.07×
08Idaho~4K1.05×
09Maine~3K1.05×
10Montana~2K1.04×
11New Hampshire~3K1.03×
12Oklahoma~9K1.02×
13New Mexico~4K1.02×
14South Dakota~2K1.02×
15North Dakota~2K1.02×
16Tennessee~20K1.01×
17Vermont~1K1.01×
18Massachusetts~20K1.00×
19Kansas~6K0.99×
20Rhode Island~3K0.99×
21Virginia~20K0.98×
22Connecticut~8K0.98×
23Arkansas~7K0.98×
24New York~40K0.97×
25Arizona~20K0.97×
26Maryland~10K0.97×
27West Virginia~4K0.97×
28Delaware~2K0.97×
29Minnesota~10K0.96×
30Nebraska~4K0.96×
31Washington, District of Columbia~2K0.96×
32North Carolina~20K0.95×
33Missouri~10K0.95×
34Wisconsin~10K0.95×
35Nevada~7K0.95×
36Pennsylvania~30K0.94×
37Illinois~30K0.94×
38Kentucky~10K0.94×
39Mississippi~6K0.94×
40Georgia~20K0.93×
41Ohio~20K0.93×
42Iowa~6K0.93×
43Indiana~10K0.92×
44South Carolina~10K0.92×
45Alabama~10K0.92×
46New Jersey~20K0.91×
47Louisiana~10K0.91×
48Michigan~20K0.90×
49Texas~60K0.89×
50Florida~50K0.84×
Fig. 06

Affinity by region

Affinity by region — Full-frame digital SLR, United States
0.84×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Full-frame digital SLR audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Full-frame digital SLR audience
#·InterestCategoryAffinity×
01Digital cameraTechnology & Electronics20.94×
02Sleeping positionsHealth19.06×
03NikonTechnology & Electronics13.75×
04Georgia O'KeeffeArts & Culture11.13×
05CanonTechnology & Electronics9.86×
06Single-lens reflex cameraTechnology & Electronics9.80×
07Alex HonnoldSports8.31×
08BirdwatchingPets & Animals7.84×
09GoProTechnology & Electronics6.95×
10StuttgartTravel & Leisure6.32×
11Micro CenterShopping5.74×
12Wildlife photographyTechnology & Electronics5.29×
13Minnesota WildSports4.70×
14Fine-art photographyTechnology & Electronics4.05×
15VideographyInternet & Social Media4.00×
16Manchester City F.C.Sports3.85×
17Travel photographyTechnology & Electronics3.67×
18Digital artArts & Culture3.19×
19Digital photographyBusiness & Career2.79×
20Trader Joe'sShopping1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Full-frame digital SLR audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Full-frame digital SLR audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.41×
Risk AppetiteTHRILL2.39×
PatriotismCONSERVATISM2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Full-frame digital SLR audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.75×
Social Media UsageJOY0.79×
SpiritualityBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Full-frame digital SLR have in United States?

Full-frame digital SLR has an estimated audience of 818,990 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Full-frame digital SLR fans?

39.3% of Full-frame digital SLR fans are female, 60.7% are male, with an average age of 35.5 years.

03

Which brands do Full-frame digital SLR fans like most?

Full-frame digital SLR fans show strongest brand affinity for Digital camera (20.94×), Sleeping positions (19.06×), and Nikon (13.75×) over the country average.

04

Where do Full-frame digital SLR fans live in United States?

Full-frame digital SLR fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Full-frame digital SLR fans also like?

Beyond Full-frame digital SLR itself, the audience over-indexes on Sleeping positions (19.06×), Nikon (13.75×), Birdwatching (7.84×), and Wildlife photography (5.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Full-frame digital SLR audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Full-frame digital SLR. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →