Rascasse Audience Intelligence

Microblogging Audience in Germany

A data profile of the people who buy, follow and care about Microblogging in Germany — modelled from more than twelve digital signal sources. Microblogging has an estimated audience of 777,106 people in Germany.

#18among Tech trend in Germany#3656among Topic in Germany#385in Technology & Electronics

The average Microblogging fan in Germany is 34.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include X, Tagesschau, Harry Potter, with strongest over-indexing on X (2.98× the country average).

Demographically, the Microblogging audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Microblogging fan in Germany is more female, around 34.0 years old, with strong Patriotism tendencies and a notable affinity for X.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Microblogging profile in Germany.

Audience size
777K
in Germany
Gender
55.7%♀
44.3% male
Age
34.0
average years
Country rank
#8093
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Microblogging fans

55.7% are female, 44.3% are male, average age 34.0.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Microblogging audience in Germany
MetricValue
Female55.7%
Male44.3%
Average age34.0
Estimated audience size777,106
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Microblogging audience in Germany
Age bracketShare%
16-1934%
20-2920%
30-3918%
40-4918%
50+10%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Microblogging audience comes from Germany.

Worldwide audience distribution share by country for Microblogging
CountryShare
United States30.1%
United Kingdom5.5%
Philippines5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Microblogging audience in Germany is strongest.

Fig. 05

Top regions by affinity

Microblogging fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~9K1.37×
02Saarland~10K1.20×
03Mecklenburg-Vorpommern~20K1.08×
04Thüringen~20K1.03×
05Sachsen-Anhalt~20K1.02×
06Berlin~30K0.98×
07Brandenburg~20K0.97×
08Schleswig-Holstein~30K0.96×
09Hamburg~20K0.95×
10Rheinland-Pfalz~40K0.93×
11Sachsen~30K0.91×
12Hessen~50K0.86×
13Niedersachsen~60K0.85×
14Bayern~100K0.81×
15Baden-Württemberg~90K0.81×
16Nordrhein-Westfalen~100K0.75×
Fig. 06

Affinity by region

Affinity by region — Microblogging, Germany
0.75×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Microblogging audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Microblogging audience
#·InterestCategoryAffinity×
01XINGInternet & Social Media3.44×
02XInternet & Social Media2.98×
03WikipediaInternet & Social Media2.41×
04ToddlerKids & Family2.38×
05TagesschauMovies & TV2.28×
06Drop shippingShopping2.28×
07Social networking serviceTechnology & Electronics2.22×
08Electronic funds transferBusiness & Career2.18×
09EconomyBusiness & Career2.12×
10BedHome & Garden2.06×
11JobBusiness & Career1.99×
122. BundesligaSports1.91×
13EmploymentBusiness & Career1.90×
14PhotographTechnology & Electronics1.88×
15Harry PotterMovies & TV1.87×
16Android (operating system)Technology & Electronics1.80×
17SportschauSports1.79×
18TikTokInternet & Social Media1.66×
19LeisureTravel & Leisure1.65×
20Social mediaBusiness & Career1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Microblogging audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Microblogging audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.80×
Community OrientationOPEN1.66×
Career OrientationPOWER1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Microblogging audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM1.02×
DIY MentalityTHRILL1.04×
Sports ActivityPOWER1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Microblogging have in Germany?

Microblogging has an estimated audience of 777,106 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Microblogging fans?

55.7% of Microblogging fans are female, 44.3% are male, with an average age of 34.0 years.

03

Which brands do Microblogging fans like most?

Microblogging fans show strongest brand affinity for X (2.98×), Tagesschau (2.28×), and Harry Potter (1.87×) over the country average.

04

Where do Microblogging fans live in Germany?

Microblogging fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Microblogging fans also like?

Beyond Microblogging itself, the audience over-indexes on Tagesschau (2.28×), Harry Potter (1.87×), Wikipedia (2.41×), and TikTok (1.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tech trend audiences in Germany

See Microblogging audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Microblogging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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