A data profile of the people who buy, follow and care about Thalia in Spain — modelled from more than twelve digital signal sources. Thalia has an estimated audience of 59,819 people in Spain.
The average Thalia fan in Spain is 46.5 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Siri, Greggs, El País, with strongest over-indexing on Siri (100.39× the country average).
Demographically, the Thalia audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Thalia fan in Spain is more female, around 46.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Siri.
The key figures that characterise the Thalia profile in Spain.
62.8% are female, 37.2% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 46.5 |
| Estimated audience size | 59,819 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 10% | |
| 30-39 | 14% | |
| 40-49 | 29% | |
| 50+ | 37% |
Where the Thalia audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~3K | 1.93× | |
| 02 | Canary Islands | ~5K | 1.80× | |
| 03 | Principality of Asturias | ~1K | 1.05× | |
| 04 | Galicia | ~3K | 1.04× | |
| 05 | Castilla-La Mancha | ~2K | 0.98× | |
| 06 | Comunidad Valenciana | ~6K | 0.94× | |
| 07 | Andalusia | ~10K | 0.93× | |
| 08 | Community of Madrid | ~9K | 0.93× | |
| 09 | Region of Murcia | ~2K | 0.93× | |
| 10 | Castile and León | ~2K | 0.92× | |
| 11 | Aragon | ~1K | 0.91× | |
| 12 | Cantabria | <1K | 0.88× | |
| 13 | Extremadura | ~1K | 0.84× | |
| 14 | La Rioja | <1K | 0.84× | |
| 15 | Basque Autonomous Country | ~2K | 0.83× | |
| 16 | Catalonia | ~9K | 0.80× | |
| 17 | Navarre | <1K | 0.77× |
The strongest cross-interests of the Thalia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Greggs | Food & Beverages | 175.73× | ||
| 02 | Sebastian Fitzek | Literature | 123.15× | ||
| 03 | Charlotte Link | Literature | 120.25× | ||
| 04 | Siri | Technology & Electronics | 100.39× | ||
| 05 | Hugendubel | Shopping | 81.98× | ||
| 06 | Kahlúa | Food & Beverages | 59.32× | ||
| 07 | Jojo Moyes | Literature | 30.92× | ||
| 08 | Betway | Games | 12.46× | ||
| 09 | Hannah Arendt | Literature | 11.37× | ||
| 10 | Solitaire | Games | 7.89× | ||
| 11 | 28 Weeks Later | Movies & TV | 6.85× | ||
| 12 | El País | News | 4.78× | ||
| 13 | Detective fiction | Literature | 4.54× | ||
| 14 | Copa del Rey | Sports | 3.89× | ||
| 15 | Bookselling | Literature | 2.44× | ||
| 16 | FIFA World Cup | Sports | 1.71× | ||
| 17 | Harry Potter | Movies & TV | 1.69× | ||
| 18 | Movies | Movies & TV | 1.66× | ||
| 19 | Real Madrid Club de Fútbol | Sports | 1.63× | ||
| 20 | La Liga | Sports | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.32× | |
| Pet Ownership | JOY | 1.31× | |
| Mindfulness | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.64× | |
| Social Media Usage | JOY | 0.66× | |
| Need for Security | CONSERVATISM | 0.70× |
Thalia's target market in Spain covers an estimated 59,819 people, concentrated in Andalusia and Community of Madrid.
62.8% of the Thalia audience are female, 37.2% are male, with an average age of 46.5 years.
Thalia fans show strongest brand affinity for Siri (100.39×), Greggs (175.73×), and El País (4.78×) over the country average.
Thalia fans in Spain are most concentrated in Andalusia (reach ~10K), Community of Madrid (reach ~9K), and Catalonia (reach ~9K). These three regions account for the largest share of the active audience.
Beyond Thalia itself, the audience over-indexes on Greggs (175.73×), El País (4.78×), Sebastian Fitzek (123.15×), and Charlotte Link (120.25×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Thalia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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