A data profile of the people who buy, follow and care about Thalia in Netherlands — modelled from more than twelve digital signal sources. Thalia has an estimated audience of 28,007 people in Netherlands.
The average Thalia fan in Netherlands is 43.9 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Detective fiction, Feyenoord, Psychological thriller, with strongest over-indexing on Detective fiction (9.83× the country average).
Demographically, the Thalia audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Mindfulness, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Thalia fan in Netherlands is more female, around 43.9 years old, with strong Mindfulness tendencies and a notable affinity for Detective fiction.
The key figures that characterise the Thalia profile in Netherlands.
71.2% are female, 28.8% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 43.9 |
| Estimated audience size | 28,007 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 28% | |
| 50+ | 30% |
Where the Thalia audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zeeland | ~1K | 2.11× | |
| 02 | Zuid-Holland | ~10K | 2.05× | |
| 03 | Limburg | ~2K | 1.25× | |
| 04 | North Holland | ~6K | 1.17× | |
| 05 | Gelderland | ~3K | 0.88× | |
| 06 | North Brabant | ~4K | 0.81× | |
| 07 | Friesland | <1K | 0.78× | |
| 08 | Flevoland | <1K | 0.77× | |
| 09 | Overijssel | ~2K | 0.75× | |
| 10 | Drenthe | <1K | 0.73× | |
| 11 | Groningen | <1K | 0.69× | |
| 12 | Utrecht | ~1K | 0.64× |
The strongest cross-interests of the Thalia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sebastian Fitzek | Literature | 47.61× | ||
| 02 | Nele Neuhaus | Literature | 45.33× | ||
| 03 | Charlotte Link | Literature | 39.64× | ||
| 04 | Hugendubel | Shopping | 35.74× | ||
| 05 | Stieg Larsson | Literature | 27.71× | ||
| 06 | Jojo Moyes | Literature | 23.25× | ||
| 07 | Joules | Fashion & Accessoires | 12.22× | ||
| 08 | Detective fiction | Literature | 9.83× | ||
| 09 | Stephen King | Literature | 8.09× | ||
| 10 | Psychological thriller | Literature | 8.01× | ||
| 11 | Crime fiction | Literature | 7.05× | ||
| 12 | UEFA Champions League | Sports | 1.93× | ||
| 13 | Primark | Shopping | 1.89× | ||
| 14 | FIFA World Cup | Sports | 1.72× | ||
| 15 | Feyenoord | Sports | 1.71× | ||
| 16 | PSV Eindhoven | Sports | 1.70× | ||
| 17 | AFC Ajax | Sports | 1.65× | ||
| 18 | Max Verstappen | Sports | 1.58× | ||
| 19 | Rock music | Music & Radio | 1.58× | ||
| 20 | Movies | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.31× | |
| Pet Ownership | JOY | 1.31× | |
| Luxury Orientation | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.59× | |
| Creativity | OPEN | 0.65× | |
| Tradition | CONSERVATISM | 0.65× |
Thalia's target market in Netherlands covers an estimated 28,007 people, concentrated in Zuid-Holland and North Holland.
71.2% of the Thalia audience are female, 28.8% are male, with an average age of 43.9 years.
Thalia fans show strongest brand affinity for Detective fiction (9.83×), Feyenoord (1.71×), and Psychological thriller (8.01×) over the country average.
Thalia fans in Netherlands are most concentrated in Zuid-Holland (reach ~10K), North Holland (reach ~6K), and North Brabant (reach ~4K). These three regions account for the largest share of the active audience.
Beyond Thalia itself, the audience over-indexes on Feyenoord (1.71×), Psychological thriller (8.01×), Max Verstappen (1.58×), and AFC Ajax (1.65×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Thalia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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