The Washington Post Audience in Germany

Demographics of The Washington Post fans

Audience persona

The typical The Washington Post fan in Germany is balanced, around 38.0 years old, with strong Sustainability tendencies and a notable affinity for Wikipedia.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See The Washington Post audiences in other countries

• The Washington Post — United States
• The Washington Post — United Kingdom
• The Washington Post — France
• The Washington Post — Italy
• The Washington Post — Spain
• The Washington Post — Brazil
• The Washington Post — Japan
• The Washington Post — South Korea
• The Washington Post — India

More Newspaper audiences in Germany

• Bild (23,266,420)
• Der Spiegel (6,989,095)
• Focus (6,880,800)
• Der Tagesspiegel (6,754,541)
• Die Welt (5,972,493)

Frequently asked questions

How many fans does The Washington Post have in Germany?

The Washington Post has an estimated audience of 397,231 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of The Washington Post fans?

45.4% of The Washington Post fans are female, 54.6% are male, with an average age of 38.0 years.

Which brands do The Washington Post fans like most?

The Washington Post fans show strongest brand affinity for Wikipedia (5.37×), Germany (3×), and The Guardian (12.66×) over the country average.

Where do The Washington Post fans live in Germany?

The Washington Post fans in Germany are most concentrated in Nordrhein-Westfalen (reach 111,480), Bayern (reach 84,503), and Baden-Württemberg (reach 58,423). These three regions account for the largest share of the active audience.

What other brands do The Washington Post fans also like?

Beyond The Washington Post itself, the audience over-indexes on Germany (3×), The Guardian (12.66×), Ben Shapiro (29.66×), and Tagesschau (2.7×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Washington Post. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.