Rascasse Audience Intelligence

The Washington Post Audience in Germany

A data profile of the people who buy, follow and care about The Washington Post in Germany — modelled from more than twelve digital signal sources. The Washington Post has an estimated audience of 396,070 people in Germany.

#76among Newspaper in Germany#471among Website / Newspaper / Magazine in Germany#164in News

The average The Washington Post fan in Germany is 38.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wikipedia, Germany, The Guardian, with strongest over-indexing on Wikipedia (5.37× the country average).

Demographically, the The Washington Post audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Washington Post fan in Germany is balanced, around 38.0 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Washington Post profile in Germany.

Audience size
396K
in Germany
Gender
45.4%♀
54.6% male
Age
38.0
average years
Country rank
#14117
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Washington Post

45.4% are female, 54.6% are male, average age 38.0.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for The Washington Post audience in Germany
MetricValue
Female45.4%
Male54.6%
Average age38.0
Estimated audience size396,070
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the The Washington Post audience in Germany
Age bracketShare%
16-1921%
20-2921%
30-3921%
40-4921%
50+16%
Fig. 04

Worldwide distribution

1.5%

of the worldwide The Washington Post audience comes from Germany.

Worldwide audience distribution share by country for The Washington Post
CountryShare
United States71.3%
Canada2.9%
United Kingdom2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Washington Post audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Washington Post fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.87×
02Rheinland-Pfalz~20K1.21×
03Nordrhein-Westfalen~100K1.20×
04Hessen~40K1.17×
05Bayern~70K1.10×
06Baden-Württemberg~50K1.01×
07Niedersachsen~40K1.01×
08Schleswig-Holstein~10K0.99×
09Bremen~3K0.99×
10Saarland~5K0.96×
11Hamburg~8K0.94×
12Thüringen~9K0.92×
13Brandenburg~10K0.91×
14Mecklenburg-Vorpommern~7K0.86×
15Sachsen-Anhalt~9K0.85×
16Sachsen~20K0.83×
Fig. 06

Affinity by region

Affinity by region — The Washington Post, Germany
0.83×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Washington Post audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Washington Post audience
#·InterestCategoryAffinity×
01The Hill (newspaper)News36.67×
02Ben ShapiroMovies & TV29.66×
03Racial equalityPolitics & Society28.85×
04Nancy PelosiPolitics & Society26.62×
05Thomson ReutersBusiness & Career21.79×
06Candace OwensLiterature16.28×
07Ronald ReaganPolitics & Society15.64×
08The GuardianNews12.66×
09Matt DamonMovies & TV10.90×
10CNNMovies & TV7.10×
11Kino (band)Music & Radio5.71×
12WikipediaInternet & Social Media5.37×
13TelegramInternet & Social Media4.35×
14Online newspaperNews3.62×
15Stranger ThingsMovies & TV3.61×
16GermanyTravel & Leisure3.00×
17TagesschauMovies & TV2.70×
18TikTokInternet & Social Media2.41×
19Harry PotterMovies & TV2.15×
20ReadingLiterature2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Washington Post audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Washington Post audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.03×
Early Adopter MentalityPOWER2.98×
MindfulnessBALANCE2.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Washington Post audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.77×
Family OrientationCONSERVATISM0.78×
Quality AwarenessPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Washington Post have in Germany?

The Washington Post has an estimated audience of 396,070 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Washington Post fans?

45.4% of The Washington Post fans are female, 54.6% are male, with an average age of 38.0 years.

03

Which brands do The Washington Post fans like most?

The Washington Post fans show strongest brand affinity for Wikipedia (5.37×), Germany (3×), and The Guardian (12.66×) over the country average.

04

Where do The Washington Post fans live in Germany?

The Washington Post fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do The Washington Post fans also like?

Beyond The Washington Post itself, the audience over-indexes on Germany (3×), The Guardian (12.66×), Ben Shapiro (29.66×), and Nancy Pelosi (26.62×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for The Washington Post. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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