Focus Audience in United States

Focus has an estimated audience of 3,193,060 people in United States. Top regions: Florida, Texas, California. Top brand affinities: Kia Sportage, Honda HR-V, Pre-school playgroup, Dentistry, Made in USA.

Focus fans in United States are concentrated in Florida, with strong brand affinity for Kia Sportage. The audience is concentrated in Florida, Texas, California. Top brand affinities include Kia Sportage, Honda HR-V, Pre-school playgroup, with strongest over-indexing on Kia Sportage (21.89× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Focus fans

Demographic split for Focus audience in United States
MetricValue
Estimated audience size3,193,060

Audience persona

The typical Focus fan in United States shows strong Quality Awareness tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Focus in United States
RegionReachAffinity
Florida2,394,79519.35×
Texas337,7171.23×
California165,0290.47×
Utah150,8575.28×
New Jersey103,9601.28×
New York100,0300.56×
Maryland98,1501.79×
Pennsylvania66,7370.62×
Ohio66,5250.68×
Georgia65,4010.66×
North Carolina55,7420.58×
Alabama48,8871.1×
Illinois46,4600.44×
Missouri46,0960.9×
Virginia42,4890.55×
Louisiana36,6660.89×
Arizona36,2730.56×
Michigan34,2000.41×
Tennessee28,7860.45×
Washington28,5230.45×
Massachusetts25,1300.4×
Indiana23,4980.4×
Colorado21,5060.43×
South Carolina20,7460.43×
Wisconsin18,7480.39×
Minnesota16,0300.35×
Kentucky15,4000.38×
Oklahoma15,1740.43×
Oregon14,6700.4×
Kansas14,4280.57×
Nevada13,6180.44×
Mississippi12,8810.49×
Arkansas12,5100.48×
Connecticut12,1400.38×
Washington, District of Columbia9,7361.01×
Iowa9,1840.35×
New Mexico7,0720.44×
Nebraska5,8980.37×
Hawaii5,7550.42×
Idaho5,6680.35×
West Virginia5,1620.35×
New Hampshire4,7770.38×
Maine3,7740.33×
Alaska3,3770.49×
Delaware3,3320.38×
Rhode Island3,2270.32×
Montana2,6870.3×
North Dakota2,4780.38×
South Dakota2,3210.31×
Vermont1,7430.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Focus audience
BrandAffinityCategory
Kia Sportage21.89×Cars & Mobility
Honda HR-V14.59×Cars & Mobility
Pre-school playgroup15.71×Kids & Family
Dentistry2.33×Business & Career
Made in USA2.44×Business & Career
Real property2.16×Home & Garden
Jeep Grand Cherokee4.19×Cars & Mobility
Hormone2.91×Health
Houston Astros2.89×Sports
Livemusic1.66×Music & Radio
Western Union2.01×Business & Career
Los Angeles Dodgers1.69×Sports
Breast Cancer awareness1.82×Health
Non-fiction books1.61×Literature
Bored Panda2.11×Internet & Social Media
Wallet1.57×Fashion & Accessoires
Multiple myeloma awareness2.72×Health
Blanket1.75×Home & Garden
Lung cancer awareness2.07×Health
Film festival1.64×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Focus audience
TraitClusterScore
Quality AwarenessPREMIUM1.21
Design AffinityPREMIUM1.13
Healthy LifestyleBALANCE1.02
Sports ActivityPOWER1.02
CreativityOPEN1.01
Career OrientationPOWER1.01

Worldwide distribution

Worldwide audience distribution share by country for Focus
CountryShare
Germany53.9%
United States25.0%
India2.5%

See Focus audiences in other countries

More Newspaper audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Focus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.