Focus Audience in United States

Focus logo

Focus has an estimated audience of 3,193,060 people in United States. Top regions: Florida, Texas, California. Top brand affinities: Elsword, Certified diabetes educator, Final Fantasy VII (Famicom), Escape Games, Voltron: Legendary Defender.

Focus fans in United States are concentrated in Florida, with strong brand affinity for Elsword. The audience is concentrated in Florida, Texas, California. Top brand affinities include Elsword, Certified diabetes educator, Final Fantasy VII (Famicom), with strongest over-indexing on Elsword (21.89× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Focus fans

Demographic split for Focus audience in United States
MetricValue
Estimated audience size3,193,060

Audience persona

The typical Focus fan in United States shows strong Quality Awareness tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Focus in United States
RegionReachAffinity
Florida2,394,79519.35×
Texas337,7171.23×
California165,0290.47×
Utah150,8575.28×
New Jersey103,9601.28×
New York100,0300.56×
Maryland98,1501.79×
Pennsylvania66,7370.62×
Ohio66,5250.68×
Georgia65,4010.66×
North Carolina55,7420.58×
Alabama48,8871.1×
Illinois46,4600.44×
Missouri46,0960.9×
Virginia42,4890.55×
Louisiana36,6660.89×
Arizona36,2730.56×
Michigan34,2000.41×
Tennessee28,7860.45×
Washington28,5230.45×
Massachusetts25,1300.4×
Indiana23,4980.4×
Colorado21,5060.43×
South Carolina20,7460.43×
Wisconsin18,7480.39×
Minnesota16,0300.35×
Kentucky15,4000.38×
Oklahoma15,1740.43×
Oregon14,6700.4×
Kansas14,4280.57×
Nevada13,6180.44×
Mississippi12,8810.49×
Arkansas12,5100.48×
Connecticut12,1400.38×
Washington, District of Columbia9,7361.01×
Iowa9,1840.35×
New Mexico7,0720.44×
Nebraska5,8980.37×
Hawaii5,7550.42×
Idaho5,6680.35×
West Virginia5,1620.35×
New Hampshire4,7770.38×
Maine3,7740.33×
Alaska3,3770.49×
Delaware3,3320.38×
Rhode Island3,2270.32×
Montana2,6870.3×
North Dakota2,4780.38×
South Dakota2,3210.31×
Vermont1,7430.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Focus audience
BrandAffinityCategory
Elsword21.89×Games
Certified diabetes educator2.66×Business & Career
Final Fantasy VII (Famicom)1.86×Games
Escape Games2.33×Games
Voltron: Legendary Defender1.97×Movies & TV
Fat-tailed sheep2.01×Pets & Animals
Hélio Gracie1.9×Sports
Jabal Amman2.51×Travel & Leisure
Fatherly2.24×Kids & Family
Elmina1.5×Travel & Leisure
Seagram's Escapes1.8×Food & Beverages
Enforcer (band)1.74×Music & Radio
edureka1.89×Business & Career
Porto Sant'Elpidio4.19×Travel & Leisure
Fatteh2.04×Food & Beverages
Goldberg Variations1.69×Music & Radio
Dyango2.1×Music & Radio
fatherson1.88×Music & Radio
Eloqua2.26×Business & Career
L'Escala2.72×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Focus audience
TraitClusterScore
Quality AwarenessPREMIUM1.21
Design AffinityPREMIUM1.13
Healthy LifestyleBALANCE1.02
Sports ActivityPOWER1.02
CreativityOPEN1.01
Career OrientationPOWER1.01

Worldwide distribution

Worldwide audience distribution share by country for Focus
CountryShare
Germany53.9%
United States25.0%
India2.5%

See Focus audiences in other countries

More Newspaper audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Focus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.