A data profile of the people who buy, follow and care about HBO MAX in United Kingdom — modelled from more than twelve digital signal sources. HBO MAX has an estimated audience of 2,939,476 people in United Kingdom.
HBO MAX has an estimated audience of 2,939,476 people in United Kingdom. 55.2% are female, 44.8% are male, average age 41.0. Top brand affinities: Harry Potter, Superman, True Detective, Wikipedia, Batman.
Top brand affinities include Harry Potter, Superman, True Detective, with strongest over-indexing on Harry Potter (1.58× the country average).
Demographically, the HBO MAX audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
The typical HBO MAX fan in United Kingdom is more female, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Harry Potter.
The key figures that characterise the HBO MAX profile in United Kingdom.
55.2% are female, 44.8% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 41.0 |
| Estimated audience size | 2,939,476 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide HBO MAX audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 39.2% |
| Brazil | 11.7% |
| Poland | 5.4% |
The strongest cross-interests of the HBO MAX audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | True Detective | Movies & TV | 2.90× | ||
| 02 | Henry Cavill | Movies & TV | 2.45× | ||
| 03 | Alexandra Daddario | Movies & TV | 2.21× | ||
| 04 | Millie Bobby Brown | Movies & TV | 2.18× | ||
| 05 | Sketch comedy | Movies & TV | 2.09× | ||
| 06 | Margot Robbie | Movies & TV | 2.03× | ||
| 07 | Wikipedia | Internet & Social Media | 2.02× | ||
| 08 | Internet celebrity | Internet & Social Media | 1.91× | ||
| 09 | Robert Redford | Movies & TV | 1.77× | ||
| 10 | Game of Thrones | Movies & TV | 1.74× | ||
| 11 | Internet Movie Database | Movies & TV | 1.73× | ||
| 12 | Political science | Business & Career | 1.73× | ||
| 13 | Superman | Movies & TV | 1.70× | ||
| 14 | Batman | Movies & TV | 1.65× | ||
| 15 | Bruce Willis | Movies & TV | 1.60× | ||
| 16 | Harry Potter | Movies & TV | 1.58× | ||
| 17 | Anime convention | Literature | 1.57× | ||
| 18 | Mobile game | Games | 1.51× | ||
| 19 | Satire | Literature | 1.51× | ||
| 20 | Bank of Scotland | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.27× | |
| Early Adopter Mentality | POWER | 1.20× | |
| Community Orientation | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.85× | |
| Quality Awareness | PREMIUM | 0.86× | |
| Family Orientation | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for HBO MAX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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