Rascasse Audience Intelligence

Barbara Hahlweg Audience in Germany

A data profile of the people who buy, follow and care about Barbara Hahlweg in Germany — modelled from more than twelve digital signal sources. Barbara Hahlweg has an estimated audience of 486,162 people in Germany.

#142among TV personality in Germany#2305among Person in Germany#1886in Movies & TV

The average Barbara Hahlweg fan in Germany is 44.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Markus Lanz, Tagesschau, Junge Freiheit, with strongest over-indexing on Markus Lanz (188.82× the country average).

Demographically, the Barbara Hahlweg audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Barbara Hahlweg fan in Germany is balanced, around 44.1 years old, with strong Need for Security tendencies and a notable affinity for Markus Lanz.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barbara Hahlweg profile in Germany.

Audience size
486K
in Germany
Gender
47.7%♀
52.3% male
Age
44.1
average years
Country rank
#12020
Person in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barbara Hahlweg fans

47.7% are female, 52.3% are male, average age 44.1.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Barbara Hahlweg audience in Germany
MetricValue
Female47.7%
Male52.3%
Average age44.1
Estimated audience size486,162
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Barbara Hahlweg audience in Germany
Age bracketShare%
16-1910%
20-2914%
30-3919%
40-4927%
50+29%
Fig. 04

Worldwide distribution

95.7%

of the worldwide Barbara Hahlweg audience comes from Germany.

Worldwide audience distribution share by country for Barbara Hahlweg
CountryShare
Germany95.7%
Switzerland1.1%
Austria0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barbara Hahlweg audience in Germany is strongest.

Fig. 05

Top regions by affinity

Barbara Hahlweg fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~40K1.43×
02Niedersachsen~60K1.31×
03Brandenburg~20K1.16×
04Saarland~7K1.11×
05Schleswig-Holstein~20K1.10×
06Bayern~90K1.09×
07Baden-Württemberg~70K1.08×
08Hessen~40K1.02×
09Mecklenburg-Vorpommern~10K1.00×
10Nordrhein-Westfalen~100K0.98×
11Sachsen-Anhalt~10K0.98×
12Thüringen~10K0.98×
13Bremen~4K0.83×
14Sachsen~20K0.70×
15Hamburg~8K0.67×
16Berlin~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Barbara Hahlweg, Germany
0.64×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barbara Hahlweg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barbara Hahlweg audience
#·InterestCategoryAffinity×
01Markus LanzMovies & TV188.82×
02Junge FreiheitNews7.47×
03Roland KaiserMusic & Radio4.41×
04Udo JürgensMusic & Radio4.29×
05SatireLiterature3.83×
06German television comedyMovies & TV3.72×
07TagesschauMovies & TV3.61×
08ZDFMovies & TV3.40×
09Dieter BohlenMusic & Radio3.03×
10Der TagesspiegelNews2.97×
11Udo LindenbergMusic & Radio2.78×
12FocusNews2.54×
13RTL TelevisionMovies & TV2.53×
14VolunteeringPolitics & Society2.43×
15TransfermarktSports2.42×
16Müller (company)Food & Beverages2.11×
17PoliticsPolitics & Society1.71×
18SportschauSports1.68×
19KauflandShopping1.61×
20NatureHome & Garden1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barbara Hahlweg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barbara Hahlweg audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.48×
PatriotismCONSERVATISM1.44×
SpiritualityBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barbara Hahlweg audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.69×
Sports ActivityPOWER0.73×
Luxury OrientationPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barbara Hahlweg have in Germany?

Barbara Hahlweg has an estimated audience of 486,162 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Barbara Hahlweg fans?

47.7% of Barbara Hahlweg fans are female, 52.3% are male, with an average age of 44.1 years.

03

Which brands do Barbara Hahlweg fans like most?

Barbara Hahlweg fans show strongest brand affinity for Markus Lanz (188.82×), Tagesschau (3.61×), and Junge Freiheit (7.47×) over the country average.

04

Where do Barbara Hahlweg fans live in Germany?

Barbara Hahlweg fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Barbara Hahlweg fans also like?

Beyond Barbara Hahlweg itself, the audience over-indexes on Tagesschau (3.61×), Junge Freiheit (7.47×), ZDF (3.4×), and Roland Kaiser (4.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Barbara Hahlweg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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