Barbara Hahlweg Audience in Germany
Barbara Hahlweg has an estimated audience of 508,158 people in Germany. 48.8% are female, 51.2% are male, average age 44.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Markus Lanz, Satire, Thomas Gottschalk, Tagesschau, German television comedy.
The average Barbara Hahlweg fan in Germany is 44.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Markus Lanz, Satire, Thomas Gottschalk, with strongest over-indexing on Markus Lanz (149.62× the country average). Demographically, the Barbara Hahlweg audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Pet Ownership, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Barbara Hahlweg fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 44.2 |
| Estimated audience size | 508,158 |
Audience persona
The typical Barbara Hahlweg fan in Germany is balanced, around 44.2 years old, with strong Pet Ownership tendencies and a notable affinity for Markus Lanz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 113,031 | 1.02× |
| Bayern | 92,238 | 1.13× |
| Baden-Württemberg | 76,993 | 1.11× |
| Niedersachsen | 66,106 | 1.34× |
| Hessen | 40,644 | 1.05× |
| Rheinland-Pfalz | 36,074 | 1.42× |
| Schleswig-Holstein | 20,315 | 1.11× |
| Brandenburg | 18,593 | 1.18× |
| Sachsen | 16,598 | 0.67× |
| Berlin | 15,033 | 0.66× |
| Sachsen-Anhalt | 12,027 | 0.91× |
| Thüringen | 11,711 | 0.9× |
| Mecklenburg-Vorpommern | 9,309 | 0.96× |
| Hamburg | 7,893 | 0.69× |
| Saarland | 6,550 | 1.05× |
| Bremen | 3,489 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Markus Lanz | 149.62× | Movies & TV |
| Satire | 7.72× | Literature |
| Thomas Gottschalk | 5.61× | Movies & TV |
| Tagesschau | 2.68× | Movies & TV |
| German television comedy | 7.81× | Movies & TV |
| Roland Kaiser | 4.06× | Music & Radio |
| Reinhard Mey | 6.42× | Music & Radio |
| RTL Television | 3.62× | Movies & TV |
| Western Union | 3.97× | Business & Career |
| ZDF | 2.52× | Movies & TV |
| Pets | 1.62× | Pets & Animals |
| FC Bayern Munich | 1.69× | Sports |
| Allgäu | 4.79× | Travel & Leisure |
| Eintracht Frankfurt | 2.05× | Sports |
| Westdeutscher Rundfunk | 2.91× | Movies & TV |
| Dailymotion | 5.43× | Movies & TV |
| Scooby-Doo | 3.77× | Movies & TV |
| Dieter Bohlen | 3.55× | Music & Radio |
| Automobiles | 1.59× | Cars & Mobility |
| Transfermarkt | 2.11× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.29 |
| Tradition | CONSERVATISM | 1.1 |
| Patriotism | CONSERVATISM | 1.07 |
| Indulgence | JOY | 1.05 |
| Healthy Lifestyle | BALANCE | 1.03 |
| Need for Security | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.9% |
| Switzerland | 1.1% |
| Austria | 0.8% |
See Barbara Hahlweg audiences in other countries
More TV personality audiences in Germany
- Thomas Gottschalk (7,419,238)
- Markus Lanz (7,072,854)
- Günther Jauch (4,348,244)
- Simone Thomalla (4,040,012)
- Laura Wontorra (3,698,038)
Frequently asked questions
How many fans does Barbara Hahlweg have in Germany?
Barbara Hahlweg has an estimated audience of 508,158 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Barbara Hahlweg fans?
48.8% of Barbara Hahlweg fans are female, 51.2% are male, with an average age of 44.2 years.
Which brands do Barbara Hahlweg fans like most?
Barbara Hahlweg fans show strongest brand affinity for Markus Lanz (149.62×), Satire (7.72×), and Thomas Gottschalk (5.61×) over the country average.
Where do Barbara Hahlweg fans live in Germany?
Barbara Hahlweg fans in Germany are most concentrated in Nordrhein-Westfalen (reach 113,031), Bayern (reach 92,238), and Baden-Württemberg (reach 76,993). These three regions account for the largest share of the active audience.
What other brands do Barbara Hahlweg fans also like?
Beyond Barbara Hahlweg itself, the audience over-indexes on Satire (7.72×), Thomas Gottschalk (5.61×), Tagesschau (2.68×), and German television comedy (7.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Barbara Hahlweg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.