Barbara Hahlweg Audience in Germany
Barbara Hahlweg has an estimated audience of 508,158 people in Germany. 48.8% are female, 51.2% are male, average age 44.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, KLIX (AM), Preacher (comics), Stradivarius, Jack White.
The average Barbara Hahlweg fan in Germany is 44.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, KLIX (AM), Preacher (comics), with strongest over-indexing on Israel (2.73× the country average). Demographically, the Barbara Hahlweg audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Pet Ownership, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Barbara Hahlweg fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 44.2 |
| Estimated audience size | 508,158 |
Audience persona
The typical Barbara Hahlweg fan in Germany is balanced, around 44.2 years old, with strong Pet Ownership tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 113,031 | 1.02× |
| Bayern | 92,238 | 1.13× |
| Baden-Württemberg | 76,993 | 1.11× |
| Niedersachsen | 66,106 | 1.34× |
| Hessen | 40,644 | 1.05× |
| Rheinland-Pfalz | 36,074 | 1.42× |
| Schleswig-Holstein | 20,315 | 1.11× |
| Brandenburg | 18,593 | 1.18× |
| Sachsen | 16,598 | 0.67× |
| Berlin | 15,033 | 0.66× |
| Sachsen-Anhalt | 12,027 | 0.91× |
| Thüringen | 11,711 | 0.9× |
| Mecklenburg-Vorpommern | 9,309 | 0.96× |
| Hamburg | 7,893 | 0.69× |
| Saarland | 6,550 | 1.05× |
| Bremen | 3,489 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.73× | Travel & Leisure |
| KLIX (AM) | 2.95× | Music & Radio |
| Preacher (comics) | 7.29× | Literature |
| Stradivarius | 1.65× | Shopping |
| Jack White | 1.5× | Movies & TV |
| Esra Erol | 4.14× | Movies & TV |
| Snow White (Fables) | 1.66× | Literature |
| Home Delivery | 1.92× | Food & Beverages |
| Ho, Ghana | 2.49× | Travel & Leisure |
| Emperor Entertainment Group | 2.05× | Business & Career |
| Keeper (password manager) | 2.08× | Technology & Electronics |
| Scratching post | 2.79× | Pets & Animals |
| Volvo V60 | 2.15× | Cars & Mobility |
| Chalkidiki | 1.85× | Travel & Leisure |
| Oliver Kahn | 1.6× | Sports |
| Howth | 3.58× | Travel & Leisure |
| Zagreb | 1.7× | Travel & Leisure |
| Solo climbing | 1.61× | Sports |
| Coworking | 1.56× | Business & Career |
| Information sensitivity | 2.02× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.29 |
| Tradition | CONSERVATISM | 1.1 |
| Patriotism | CONSERVATISM | 1.07 |
| Indulgence | JOY | 1.05 |
| Healthy Lifestyle | BALANCE | 1.03 |
| Need for Security | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.9% |
| Switzerland | 1.1% |
| Austria | 0.8% |
See Barbara Hahlweg audiences in other countries
More TV personality audiences in Germany
- Thomas Gottschalk (7,419,238)
- Markus Lanz (7,072,854)
- Simone Thomalla (3,912,773)
- Esther Sedlaczek (3,354,593)
- Simone Ballack (3,287,869)
Frequently asked questions
How many fans does Barbara Hahlweg have in Germany?
Barbara Hahlweg has an estimated audience of 508,158 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Barbara Hahlweg fans?
48.8% of Barbara Hahlweg fans are female, 51.2% are male, with an average age of 44.2 years.
Which brands do Barbara Hahlweg fans like most?
Barbara Hahlweg fans show strongest brand affinity for Israel (2.73×), KLIX (AM) (2.95×), and Preacher (comics) (7.29×) over the country average.
Where do Barbara Hahlweg fans live in Germany?
Barbara Hahlweg fans in Germany are most concentrated in Nordrhein-Westfalen (reach 113,031), Bayern (reach 92,238), and Baden-Württemberg (reach 76,993). These three regions account for the largest share of the active audience.
What other brands do Barbara Hahlweg fans also like?
Beyond Barbara Hahlweg itself, the audience over-indexes on KLIX (AM) (2.95×), Preacher (comics) (7.29×), Stradivarius (1.65×), and Jack White (1.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Barbara Hahlweg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.