Rascasse Audience Intelligence

Michaela Schaffrath Audience in Germany

A data profile of the people who buy, follow and care about Michaela Schaffrath in Germany — modelled from more than twelve digital signal sources. Michaela Schaffrath has an estimated audience of 883,912 people in Germany.

#74among TV personality in Germany#1071among Person in Germany#898in Movies & TV

The average Michaela Schaffrath fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Markus Lanz, Junge Freiheit, Roland Kaiser, with strongest over-indexing on Markus Lanz (188.12× the country average).

Demographically, the Michaela Schaffrath audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Michaela Schaffrath fan in Germany is more female, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Markus Lanz.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michaela Schaffrath profile in Germany.

Audience size
884K
in Germany
Gender
58.3%♀
41.7% male
Age
40.0
average years
Country rank
#7237
Person in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michaela Schaffrath fans

58.3% are female, 41.7% are male, average age 40.0.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Michaela Schaffrath audience in Germany
MetricValue
Female58.3%
Male41.7%
Average age40.0
Estimated audience size883,912
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Michaela Schaffrath audience in Germany
Age bracketShare%
16-1919%
20-2917%
30-3919%
40-4923%
50+21%
Fig. 04

Worldwide distribution

76.5%

of the worldwide Michaela Schaffrath audience comes from Germany.

Worldwide audience distribution share by country for Michaela Schaffrath
CountryShare
Germany76.5%
Austria4.8%
Switzerland4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michaela Schaffrath audience in Germany is strongest.

Fig. 05

Top regions by affinity

Michaela Schaffrath fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~30K1.37×
02Sachsen~50K1.15×
03Sachsen-Anhalt~30K1.15×
04Nordrhein-Westfalen~200K1.13×
05Schleswig-Holstein~30K1.08×
06Niedersachsen~90K1.05×
07Saarland~10K1.04×
08Brandenburg~30K1.01×
09Mecklenburg-Vorpommern~20K0.98×
10Bremen~7K0.98×
11Rheinland-Pfalz~40K0.95×
12Hessen~60K0.88×
13Bayern~100K0.87×
14Baden-Württemberg~100K0.83×
15Hamburg~20K0.77×
16Berlin~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Michaela Schaffrath, Germany
0.74×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michaela Schaffrath audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michaela Schaffrath audience
#·InterestCategoryAffinity×
01Markus LanzMovies & TV188.12×
02Safari (web browser)Technology & Electronics6.78×
03Junge FreiheitNews6.72×
04Adriana LimaFashion & Accessoires5.82×
05Scooby-DooMovies & TV5.76×
06Michael Patrick KellyMusic & Radio5.56×
07Udo JürgensMusic & Radio5.04×
08Roland KaiserMusic & Radio5.03×
09Ross AntonyMovies & TV4.89×
10Dieter BohlenMusic & Radio3.87×
11Alles was zähltMovies & TV3.41×
12Sarah ConnorMusic & Radio3.07×
13RTL TelevisionMovies & TV2.71×
14Let's Dance (German TV series)Movies & TV2.69×
15Helene FischerMusic & Radio2.27×
16TagesschauMovies & TV2.03×
17Müller (company)Food & Beverages1.92×
18NatureHome & Garden1.90×
19FamilyKids & Family1.66×
20TikTokInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michaela Schaffrath audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michaela Schaffrath audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.34×
Community OrientationOPEN1.33×
ExtroversionTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michaela Schaffrath audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.80×
Risk AppetiteTHRILL0.85×
Early Adopter MentalityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michaela Schaffrath have in Germany?

Michaela Schaffrath has an estimated audience of 883,912 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Michaela Schaffrath fans?

58.3% of Michaela Schaffrath fans are female, 41.7% are male, with an average age of 40.0 years.

03

Which brands do Michaela Schaffrath fans like most?

Michaela Schaffrath fans show strongest brand affinity for Markus Lanz (188.12×), Junge Freiheit (6.72×), and Roland Kaiser (5.03×) over the country average.

04

Where do Michaela Schaffrath fans live in Germany?

Michaela Schaffrath fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Michaela Schaffrath fans also like?

Beyond Michaela Schaffrath itself, the audience over-indexes on Junge Freiheit (6.72×), Roland Kaiser (5.03×), Scooby-Doo (5.76×), and Tagesschau (2.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV personality audiences in Germany

See Michaela Schaffrath audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Michaela Schaffrath. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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