Michaela Schaffrath Audience in Germany
Michaela Schaffrath has an estimated audience of 1,095,394 people in Germany. 38.6% are female, 61.4% are male, average age 46.4. Top brand affinities: Markus Lanz, Thomas Gottschalk, Scooby-Doo, RTL Television, Roland Kaiser.
Top brand affinities include Markus Lanz, Thomas Gottschalk, Scooby-Doo, with strongest over-indexing on Markus Lanz (148.81× the country average). Demographically, the Michaela Schaffrath audience skews more male with an average age of 46.4, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Michaela Schaffrath fans
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 46.4 |
| Estimated audience size | 1,095,394 |
Audience persona
The typical Michaela Schaffrath fan in Germany is more male, around 46.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Markus Lanz.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Markus Lanz | 148.81× | Movies & TV |
| Thomas Gottschalk | 5.12× | Movies & TV |
| Scooby-Doo | 7.02× | Movies & TV |
| RTL Television | 4.53× | Movies & TV |
| Roland Kaiser | 4.58× | Music & Radio |
| Reinhard Mey | 7.21× | Music & Radio |
| Franz Zappa | 20× | Music & Radio |
| Dieter Bohlen | 5.48× | Music & Radio |
| Let's Dance (German TV series) | 3.75× | Movies & TV |
| Gregory Porter | 19.41× | Music & Radio |
| Safari (web browser) | 9.66× | Technology & Electronics |
| Beetlejuice | 4.5× | Movies & TV |
| Wetter.com | 2.31× | Home & Garden |
| Spiegel Online | 1.98× | News |
| Satire | 3.82× | Literature |
| FC Bayern Munich | 1.59× | Sports |
| Pets | 1.51× | Pets & Animals |
| Gute Zeiten, schlechte Zeiten | 2.65× | Movies & TV |
| Family | 1.65× | Kids & Family |
| Felix Baumgartner | 3.68× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.38 |
| Pet Ownership | JOY | 1.16 |
| Community Orientation | OPEN | 1.14 |
| Patriotism | CONSERVATISM | 1.14 |
| Healthy Lifestyle | BALANCE | 1.12 |
| Price Sensitivity | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.6% |
| Austria | 4.1% |
| Switzerland | 1.8% |
See Michaela Schaffrath audiences in other countries
More TV personality audiences in Germany
- Thomas Gottschalk (7,419,238)
- Markus Lanz (7,072,854)
- Günther Jauch (4,348,244)
- Simone Thomalla (4,040,012)
- Laura Wontorra (3,698,038)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Michaela Schaffrath. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.