Michaela Schaffrath Audience in Germany
Michaela Schaffrath has an estimated audience of 1,095,394 people in Germany. 38.6% are female, 61.4% are male, average age 46.4. Top brand affinities: Home Office, Rossmann, Saving, Progressive rock, Israel.
Top brand affinities include Home Office, Rossmann, Saving, with strongest over-indexing on Home Office (2.65× the country average). Demographically, the Michaela Schaffrath audience skews more male with an average age of 46.4, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Michaela Schaffrath fans
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 46.4 |
| Estimated audience size | 1,095,394 |
Audience persona
The typical Michaela Schaffrath fan in Germany is more male, around 46.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Home Office.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 2.65× | Business & Career |
| Rossmann | 1.59× | Shopping |
| Saving | 1.85× | Business & Career |
| Progressive rock | 1.88× | Music & Radio |
| Israel | 2.32× | Travel & Leisure |
| Time (magazine) | 2.37× | News |
| Stradivarius | 1.72× | Shopping |
| Škoda Kodiaq | 1.5× | Cars & Mobility |
| Huizen | 4.31× | Travel & Leisure |
| Horb am Neckar | 5.8× | Travel & Leisure |
| Loincloth | 1.99× | Fashion & Accessoires |
| Keeper (password manager) | 2.97× | Technology & Electronics |
| KLIX (AM) | 1.67× | Music & Radio |
| Este, Veneto | 1.53× | Travel & Leisure |
| Home Delivery | 1.69× | Food & Beverages |
| Mohamed Salah | 2.03× | Sports |
| Ho, Ghana | 2.29× | Travel & Leisure |
| Japanese domestic market | 2.26× | Politics & Society |
| Volvo V60 | 2.18× | Cars & Mobility |
| Preacher (comics) | 3.1× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.38 |
| Pet Ownership | JOY | 1.16 |
| Community Orientation | OPEN | 1.14 |
| Patriotism | CONSERVATISM | 1.14 |
| Healthy Lifestyle | BALANCE | 1.12 |
| Price Sensitivity | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.6% |
| Austria | 4.1% |
| Switzerland | 1.8% |
See Michaela Schaffrath audiences in other countries
More TV personality audiences in Germany
- Thomas Gottschalk (7,419,238)
- Markus Lanz (7,072,854)
- Simone Thomalla (3,912,773)
- Esther Sedlaczek (3,354,593)
- Simone Ballack (3,287,869)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Michaela Schaffrath. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.