Rascasse Audience Intelligence

Ulrich Wickert Audience in Germany

A data profile of the people who buy, follow and care about Ulrich Wickert in Germany — modelled from more than twelve digital signal sources. Ulrich Wickert has an estimated audience of 524,946 people in Germany.

#132among TV personality in Germany#2114among Person in Germany#1731in Movies & TV

The average Ulrich Wickert fan in Germany is 43.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg.

Top brand affinities include Markus Lanz, Junge Freiheit, Roland Kaiser, with strongest over-indexing on Markus Lanz (562.59× the country average).

Demographically, the Ulrich Wickert audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ulrich Wickert fan in Germany is balanced, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Markus Lanz.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ulrich Wickert profile in Germany.

Audience size
525K
in Germany
Gender
47.9%♀
52.1% male
Age
43.4
average years
Country rank
#11299
Person in Germany
Fig. 01

Search interest · 12-month trend

-82%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ulrich Wickert fans

47.9% are female, 52.1% are male, average age 43.4.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Ulrich Wickert audience in Germany
MetricValue
Female47.9%
Male52.1%
Average age43.4
Estimated audience size524,946
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Ulrich Wickert audience in Germany
Age bracketShare%
16-1912%
20-2914%
30-3919%
40-4928%
50+27%
Fig. 04

Worldwide distribution

91.4%

of the worldwide Ulrich Wickert audience comes from Germany.

Worldwide audience distribution share by country for Ulrich Wickert
CountryShare
Germany91.4%
Switzerland2.6%
Austria1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ulrich Wickert audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ulrich Wickert fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~40K1.44×
02Niedersachsen~90K1.24×
03Mecklenburg-Vorpommern~20K1.21×
04Hamburg~20K1.16×
05Sachsen-Anhalt~20K1.13×
06Thüringen~20K1.09×
07Brandenburg~20K1.01×
08Sachsen~30K0.99×
09Nordrhein-Westfalen~200K0.96×
10Bremen~6K0.96×
11Saarland~8K0.91×
12Rheinland-Pfalz~30K0.89×
13Baden-Württemberg~80K0.82×
14Hessen~40K0.78×
15Berlin~20K0.77×
16Bayern~80K0.69×
Fig. 06

Affinity by region

Affinity by region — Ulrich Wickert, Germany
0.69×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ulrich Wickert audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ulrich Wickert audience
#·InterestCategoryAffinity×
01Markus LanzMovies & TV562.59×
02Junge FreiheitNews18.28×
03Annegret Kramp-KarrenbauerPolitics & Society16.79×
04Frank-Walter SteinmeierPolitics & Society11.68×
05Richard David PrechtPolitics & Society7.74×
06Roland KaiserMusic & Radio7.67×
07Udo JürgensMusic & Radio6.61×
08Michael Patrick KellyMusic & Radio6.58×
09Anna LoosMovies & TV5.65×
10BundestagPolitics & Society5.63×
11Peter MaffayMusic & Radio5.05×
12Der TagesspiegelNews4.85×
13Andy BorgMusic & Radio4.82×
14Udo LindenbergMusic & Radio4.63×
15Scooby-DooMovies & TV4.60×
16ZDFMovies & TV3.35×
17Breaking newsMovies & TV2.69×
18TagesschauMovies & TV2.55×
19CommerzbankBusiness & Career2.06×
20Müller (company)Food & Beverages1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ulrich Wickert audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ulrich Wickert audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.77×
Community OrientationOPEN1.61×
TraditionCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ulrich Wickert audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.72×
Luxury OrientationPREMIUM0.74×
Price SensitivityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ulrich Wickert have in Germany?

Ulrich Wickert has an estimated audience of 524,946 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Ulrich Wickert fans?

47.9% of Ulrich Wickert fans are female, 52.1% are male, with an average age of 43.4 years.

03

Which brands do Ulrich Wickert fans like most?

Ulrich Wickert fans show strongest brand affinity for Markus Lanz (562.59×), Junge Freiheit (18.28×), and Roland Kaiser (7.67×) over the country average.

04

Where do Ulrich Wickert fans live in Germany?

Ulrich Wickert fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Niedersachsen (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Ulrich Wickert fans also like?

Beyond Ulrich Wickert itself, the audience over-indexes on Junge Freiheit (18.28×), Roland Kaiser (7.67×), Der Tagesspiegel (4.85×), and Tagesschau (2.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV personality audiences in Germany

See Ulrich Wickert audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ulrich Wickert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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