Ulrich Wickert Audience in Germany
Ulrich Wickert has an estimated audience of 668,481 people in Germany. 53.1% are female, 46.9% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Israel, Stradivarius, Preacher (comics), Ho, Ghana, Urban Outfitters.
The average Ulrich Wickert fan in Germany is 41.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Israel, Stradivarius, Preacher (comics), with strongest over-indexing on Israel (3.15× the country average). Demographically, the Ulrich Wickert audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Ulrich Wickert fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 41.8 |
| Estimated audience size | 668,481 |
Audience persona
The typical Ulrich Wickert fan in Germany is balanced, around 41.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 150,759 | 1.03× |
| Niedersachsen | 80,786 | 1.24× |
| Bayern | 76,818 | 0.71× |
| Baden-Württemberg | 68,314 | 0.75× |
| Hessen | 39,222 | 0.77× |
| Schleswig-Holstein | 34,394 | 1.43× |
| Sachsen | 33,285 | 1.02× |
| Rheinland-Pfalz | 29,915 | 0.89× |
| Berlin | 23,462 | 0.78× |
| Brandenburg | 21,164 | 1.02× |
| Sachsen-Anhalt | 19,674 | 1.14× |
| Thüringen | 18,591 | 1.09× |
| Hamburg | 16,829 | 1.11× |
| Mecklenburg-Vorpommern | 15,560 | 1.22× |
| Saarland | 6,982 | 0.85× |
| Bremen | 5,335 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 3.15× | Travel & Leisure |
| Stradivarius | 1.58× | Shopping |
| Preacher (comics) | 6.55× | Literature |
| Ho, Ghana | 4.3× | Travel & Leisure |
| Urban Outfitters | 1.54× | Shopping |
| Jack White | 1.79× | Movies & TV |
| KLIX (AM) | 2.1× | Music & Radio |
| Keeper (password manager) | 3.11× | Technology & Electronics |
| Home Delivery | 1.86× | Food & Beverages |
| Esra Erol | 3.58× | Movies & TV |
| Oliver Kahn | 2.33× | Sports |
| Granola | 5.86× | Food & Beverages |
| myDealZ | 1.6× | Shopping |
| Cullinan Diamond | 10.62× | |
| FilGoal | 5.61× | Sports |
| Volvo V60 | 2.45× | Cars & Mobility |
| Zagreb | 2.02× | Travel & Leisure |
| Hobby Lobby | 3.44× | Home & Garden |
| Eco Friendly Living | 1.85× | Home & Garden |
| Scratching post | 2.77× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.43 |
| Patriotism | CONSERVATISM | 1.38 |
| Community Orientation | OPEN | 1.23 |
| Tradition | CONSERVATISM | 1.23 |
| Pet Ownership | JOY | 1.21 |
| Indulgence | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.7% |
| Switzerland | 1.5% |
| Austria | 1.3% |
See Ulrich Wickert audiences in other countries
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Frequently asked questions
How many fans does Ulrich Wickert have in Germany?
Ulrich Wickert has an estimated audience of 668,481 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Ulrich Wickert fans?
53.1% of Ulrich Wickert fans are female, 46.9% are male, with an average age of 41.8 years.
Which brands do Ulrich Wickert fans like most?
Ulrich Wickert fans show strongest brand affinity for Israel (3.15×), Stradivarius (1.58×), and Preacher (comics) (6.55×) over the country average.
Where do Ulrich Wickert fans live in Germany?
Ulrich Wickert fans in Germany are most concentrated in Nordrhein-Westfalen (reach 150,759), Niedersachsen (reach 80,786), and Bayern (reach 76,818). These three regions account for the largest share of the active audience.
What other brands do Ulrich Wickert fans also like?
Beyond Ulrich Wickert itself, the audience over-indexes on Stradivarius (1.58×), Preacher (comics) (6.55×), Ho, Ghana (4.3×), and Urban Outfitters (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ulrich Wickert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.