Machtwechsel Audience in Germany
Machtwechsel has an estimated audience of 661,587 people in Germany. 48.1% are female, 51.9% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Markus Lanz, Thomas Gottschalk, RTL Television, Satire, Love Actually.
The average Machtwechsel fan in Germany is 42.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Markus Lanz, Thomas Gottschalk, RTL Television, with strongest over-indexing on Markus Lanz (149.22× the country average). Demographically, the Machtwechsel audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Podcast · Subtype: Record label
Demographics of Machtwechsel fans
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 42.9 |
| Estimated audience size | 661,587 |
Audience persona
The typical Machtwechsel fan in Germany is balanced, around 42.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Markus Lanz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 149,199 | 1.03× |
| Bayern | 96,865 | 0.91× |
| Baden-Württemberg | 85,699 | 0.95× |
| Niedersachsen | 63,816 | 0.99× |
| Berlin | 50,619 | 1.71× |
| Hessen | 45,957 | 0.91× |
| Rheinland-Pfalz | 32,423 | 0.98× |
| Sachsen | 31,161 | 0.96× |
| Schleswig-Holstein | 22,864 | 0.96× |
| Hamburg | 21,915 | 1.47× |
| Brandenburg | 18,685 | 0.91× |
| Thüringen | 16,017 | 0.95× |
| Sachsen-Anhalt | 15,358 | 0.9× |
| Mecklenburg-Vorpommern | 10,996 | 0.87× |
| Saarland | 6,459 | 0.8× |
| Bremen | 5,121 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Markus Lanz | 149.22× | Movies & TV |
| Thomas Gottschalk | 5.21× | Movies & TV |
| RTL Television | 4.02× | Movies & TV |
| Satire | 5.27× | Literature |
| Love Actually | 8.23× | Movies & TV |
| Reinhard Mey | 5.95× | Music & Radio |
| Roland Kaiser | 3.54× | Music & Radio |
| German television comedy | 5.65× | Movies & TV |
| Tagesschau | 1.81× | Movies & TV |
| Pets | 1.59× | Pets & Animals |
| Western Union | 3.58× | Business & Career |
| Small Business Administration | 7.95× | Business & Career |
| Felix Baumgartner | 3.75× | Sports |
| FC Bayern Munich | 1.52× | Sports |
| Automobiles | 1.57× | Cars & Mobility |
| Podcast | 2× | Music & Radio |
| Eintracht Frankfurt | 1.84× | Sports |
| Focus | 2.56× | News |
| Scooby-Doo | 3.36× | Movies & TV |
| Freeware | 1.82× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.94 |
| Indulgence | JOY | 1.17 |
| Pet Ownership | JOY | 1.05 |
| Tradition | CONSERVATISM | 1.05 |
| Sports Activity | POWER | 1.02 |
| Healthy Lifestyle | BALANCE | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.3% |
| Switzerland | 1.1% |
| China | 0.8% |
See Machtwechsel audiences in other countries
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- Red Bull Records (947,880)
Frequently asked questions
How many fans does Machtwechsel have in Germany?
Machtwechsel has an estimated audience of 661,587 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Machtwechsel fans?
48.1% of Machtwechsel fans are female, 51.9% are male, with an average age of 42.9 years.
Which brands do Machtwechsel fans like most?
Machtwechsel fans show strongest brand affinity for Markus Lanz (149.22×), Thomas Gottschalk (5.21×), and RTL Television (4.02×) over the country average.
Where do Machtwechsel fans live in Germany?
Machtwechsel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 149,199), Bayern (reach 96,865), and Baden-Württemberg (reach 85,699). These three regions account for the largest share of the active audience.
What other brands do Machtwechsel fans also like?
Beyond Machtwechsel itself, the audience over-indexes on Thomas Gottschalk (5.21×), RTL Television (4.02×), Satire (5.27×), and Love Actually (8.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Machtwechsel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.