Machtwechsel Audience in Germany
Machtwechsel has an estimated audience of 661,587 people in Germany. 48.1% are female, 51.9% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Israel, Snow White (Fables), Esra Erol, Ho, Ghana.
The average Machtwechsel fan in Germany is 42.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Israel, Snow White (Fables), with strongest over-indexing on Stradivarius (1.64× the country average). Demographically, the Machtwechsel audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Podcast · Subtype: Record label
Demographics of Machtwechsel fans
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 42.9 |
| Estimated audience size | 661,587 |
Audience persona
The typical Machtwechsel fan in Germany is balanced, around 42.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 149,199 | 1.03× |
| Bayern | 96,865 | 0.91× |
| Baden-Württemberg | 85,699 | 0.95× |
| Niedersachsen | 63,816 | 0.99× |
| Berlin | 50,619 | 1.71× |
| Hessen | 45,957 | 0.91× |
| Rheinland-Pfalz | 32,423 | 0.98× |
| Sachsen | 31,161 | 0.96× |
| Schleswig-Holstein | 22,864 | 0.96× |
| Hamburg | 21,915 | 1.47× |
| Brandenburg | 18,685 | 0.91× |
| Thüringen | 16,017 | 0.95× |
| Sachsen-Anhalt | 15,358 | 0.9× |
| Mecklenburg-Vorpommern | 10,996 | 0.87× |
| Saarland | 6,459 | 0.8× |
| Bremen | 5,121 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.64× | Shopping |
| Israel | 1.88× | Travel & Leisure |
| Snow White (Fables) | 1.8× | Literature |
| Esra Erol | 3.07× | Movies & TV |
| Ho, Ghana | 2.4× | Travel & Leisure |
| Emperor Entertainment Group | 1.84× | Business & Career |
| Preacher (comics) | 3.28× | Literature |
| Keeper (password manager) | 2.08× | Technology & Electronics |
| Inha University | 7.95× | Business & Career |
| Volvo V60 | 2.12× | Cars & Mobility |
| Information sensitivity | 2.33× | Technology & Electronics |
| Oral, Kazakhstan | 3.42× | Travel & Leisure |
| Carrie (novel) | 2.44× | Literature |
| Hobby Lobby | 2.56× | Home & Garden |
| Chalkidiki | 1.53× | Travel & Leisure |
| Scratching post | 2.08× | Pets & Animals |
| Competitive dance | 1.83× | Sports |
| Phil Campbell (musician) | 1.67× | Music & Radio |
| Theocracy | 3.24× | Music & Radio |
| Hakone, Kanagawa | 1.97× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.94 |
| Indulgence | JOY | 1.17 |
| Pet Ownership | JOY | 1.05 |
| Tradition | CONSERVATISM | 1.05 |
| Sports Activity | POWER | 1.02 |
| Healthy Lifestyle | BALANCE | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.3% |
| Switzerland | 1.1% |
| China | 0.8% |
See Machtwechsel audiences in other countries
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Frequently asked questions
How many fans does Machtwechsel have in Germany?
Machtwechsel has an estimated audience of 661,587 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Machtwechsel fans?
48.1% of Machtwechsel fans are female, 51.9% are male, with an average age of 42.9 years.
Which brands do Machtwechsel fans like most?
Machtwechsel fans show strongest brand affinity for Stradivarius (1.64×), Israel (1.88×), and Snow White (Fables) (1.8×) over the country average.
Where do Machtwechsel fans live in Germany?
Machtwechsel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 149,199), Bayern (reach 96,865), and Baden-Württemberg (reach 85,699). These three regions account for the largest share of the active audience.
What other brands do Machtwechsel fans also like?
Beyond Machtwechsel itself, the audience over-indexes on Israel (1.88×), Snow White (Fables) (1.8×), Esra Erol (3.07×), and Ho, Ghana (2.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Machtwechsel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.