A data profile of the people who buy, follow and care about Birgit Schrowange in Germany — modelled from more than twelve digital signal sources. Birgit Schrowange has an estimated audience of 1,289,410 people in Germany.
The average Birgit Schrowange fan in Germany is 44.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Markus Lanz, Barbara Schöneberger, Roland Kaiser, with strongest over-indexing on Markus Lanz (188.68× the country average).
Demographically, the Birgit Schrowange audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Birgit Schrowange fan in Germany is more female, around 44.7 years old, with strong Community Orientation tendencies and a notable affinity for Markus Lanz.
The key figures that characterise the Birgit Schrowange profile in Germany.
66.7% are female, 33.3% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 44.7 |
| Estimated audience size | 1,289,410 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide Birgit Schrowange audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 92.3% |
| Austria | 2.7% |
| Switzerland | 2.1% |
Where the Birgit Schrowange audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~20K | 1.37× | |
| 02 | Nordrhein-Westfalen | ~300K | 1.21× | |
| 03 | Sachsen-Anhalt | ~30K | 1.18× | |
| 04 | Thüringen | ~30K | 1.17× | |
| 05 | Schleswig-Holstein | ~40K | 1.09× | |
| 06 | Brandenburg | ~30K | 1.09× | |
| 07 | Niedersachsen | ~100K | 1.08× | |
| 08 | Sachsen | ~50K | 1.07× | |
| 09 | Saarland | ~10K | 1.00× | |
| 10 | Rheinland-Pfalz | ~50K | 0.98× | |
| 11 | Bremen | ~7K | 0.85× | |
| 12 | Baden-Württemberg | ~100K | 0.82× | |
| 13 | Hamburg | ~20K | 0.82× | |
| 14 | Bayern | ~100K | 0.81× | |
| 15 | Hessen | ~60K | 0.78× | |
| 16 | Berlin | ~30K | 0.73× |
The strongest cross-interests of the Birgit Schrowange audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Markus Lanz | Movies & TV | 188.68× | ||
| 02 | Barbara Schöneberger | Movies & TV | 28.03× | ||
| 03 | Frauke Ludowig | Movies & TV | 11.69× | ||
| 04 | Self storage | Home & Garden | 10.87× | ||
| 05 | Kelly Osbourne | Music & Radio | 9.49× | ||
| 06 | Michael Patrick Kelly | Music & Radio | 7.95× | ||
| 07 | Love Actually | Movies & TV | 6.71× | ||
| 08 | Udo Jürgens | Music & Radio | 5.86× | ||
| 09 | Junge Freiheit | News | 5.60× | ||
| 10 | Roland Kaiser | Music & Radio | 5.35× | ||
| 11 | Hape Kerkeling | Movies & TV | 5.09× | ||
| 12 | Andy Borg | Music & Radio | 4.79× | ||
| 13 | Alles was zählt | Movies & TV | 4.66× | ||
| 14 | Sarah Connor | Music & Radio | 4.06× | ||
| 15 | Hugendubel | Shopping | 2.98× | ||
| 16 | Tagesschau | Movies & TV | 2.91× | ||
| 17 | RTL Television | Movies & TV | 2.85× | ||
| 18 | Müller (company) | Food & Beverages | 2.25× | ||
| 19 | Nature | Home & Garden | 2.22× | ||
| 20 | Family | Kids & Family | 1.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.53× | |
| Pet Ownership | JOY | 1.32× | |
| Spirituality | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.79× | |
| Risk Appetite | THRILL | 0.81× | |
| Luxury Orientation | PREMIUM | 0.81× |
Birgit Schrowange has an estimated audience of 1,289,410 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
66.7% of Birgit Schrowange fans are female, 33.3% are male, with an average age of 44.7 years.
Birgit Schrowange fans show strongest brand affinity for Markus Lanz (188.68×), Barbara Schöneberger (28.03×), and Roland Kaiser (5.35×) over the country average.
Birgit Schrowange fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Birgit Schrowange itself, the audience over-indexes on Barbara Schöneberger (28.03×), Roland Kaiser (5.35×), Tagesschau (2.91×), and Frauke Ludowig (11.69×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Birgit Schrowange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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