Birgit Schrowange Audience in Germany
Birgit Schrowange has an estimated audience of 935,133 people in Germany. 58.6% are female, 41.4% are male, average age 44.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Rossmann, Time (magazine), Stradivarius, Saving.
The average Birgit Schrowange fan in Germany is 44.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Rossmann, Time (magazine), with strongest over-indexing on Home Office (2.65× the country average). Demographically, the Birgit Schrowange audience skews more female with an average age of 44.9, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Birgit Schrowange fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 44.9 |
| Estimated audience size | 935,133 |
Audience persona
The typical Birgit Schrowange fan in Germany is more female, around 44.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 268,681 | 1.31× |
| Bayern | 127,615 | 0.85× |
| Baden-Württemberg | 119,261 | 0.93× |
| Niedersachsen | 97,386 | 1.07× |
| Hessen | 61,321 | 0.86× |
| Rheinland-Pfalz | 48,594 | 1.04× |
| Sachsen | 47,901 | 1.04× |
| Schleswig-Holstein | 34,442 | 1.03× |
| Berlin | 33,222 | 0.79× |
| Brandenburg | 30,009 | 1.03× |
| Sachsen-Anhalt | 26,311 | 1.09× |
| Thüringen | 26,297 | 1.1× |
| Mecklenburg-Vorpommern | 19,921 | 1.12× |
| Hamburg | 18,648 | 0.88× |
| Saarland | 11,471 | 1× |
| Bremen | 6,776 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 2.65× | Business & Career |
| Rossmann | 1.63× | Shopping |
| Time (magazine) | 2.54× | News |
| Stradivarius | 1.81× | Shopping |
| Saving | 1.58× | Business & Career |
| Israel | 1.93× | Travel & Leisure |
| Esra Erol | 4.96× | Movies & TV |
| Jack White | 1.67× | Movies & TV |
| Mothercare | 1.59× | Kids & Family |
| Preacher (comics) | 5.3× | Literature |
| Ho, Ghana | 2.6× | Travel & Leisure |
| Sound Forge | 22.13× | Technology & Electronics |
| Oliver Kahn | 2.02× | Sports |
| Graham Greene | 2.39× | Literature |
| Volvo V60 | 2.44× | Cars & Mobility |
| Zagreb | 2.04× | Travel & Leisure |
| Keeper (password manager) | 2.07× | Technology & Electronics |
| Emperor Entertainment Group | 1.77× | Business & Career |
| Competitive dance | 2.53× | Sports |
| New Era (Namibia) | 1.8× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.83 |
| Pet Ownership | JOY | 1.4 |
| Community Orientation | OPEN | 1.27 |
| Healthy Lifestyle | BALANCE | 1.2 |
| Design Affinity | PREMIUM | 1.07 |
| DIY Mentality | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.4% |
| Austria | 3.0% |
| Switzerland | 2.5% |
See Birgit Schrowange audiences in other countries
More TV personality audiences in Germany
- Thomas Gottschalk (7,419,238)
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- Esther Sedlaczek (3,354,593)
- Simone Ballack (3,287,869)
Frequently asked questions
How many fans does Birgit Schrowange have in Germany?
Birgit Schrowange has an estimated audience of 935,133 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Birgit Schrowange fans?
58.6% of Birgit Schrowange fans are female, 41.4% are male, with an average age of 44.9 years.
Which brands do Birgit Schrowange fans like most?
Birgit Schrowange fans show strongest brand affinity for Home Office (2.65×), Rossmann (1.63×), and Time (magazine) (2.54×) over the country average.
Where do Birgit Schrowange fans live in Germany?
Birgit Schrowange fans in Germany are most concentrated in Nordrhein-Westfalen (reach 268,681), Bayern (reach 127,615), and Baden-Württemberg (reach 119,261). These three regions account for the largest share of the active audience.
What other brands do Birgit Schrowange fans also like?
Beyond Birgit Schrowange itself, the audience over-indexes on Rossmann (1.63×), Time (magazine) (2.54×), Stradivarius (1.81×), and Saving (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Birgit Schrowange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.