Hans-Werner Sinn Audience in Germany

Hans-Werner Sinn logo

Hans-Werner Sinn has an estimated audience of 357,795 people in Germany. 43.6% are female, 56.4% are male, average age 44.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Motion Picture Association of America, Progressive rock, Israel, Christmas Gift, Stradivarius.

The average Hans-Werner Sinn fan in Germany is 44.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Motion Picture Association of America, Progressive rock, Israel, with strongest over-indexing on Motion Picture Association of America (14.75× the country average). Demographically, the Hans-Werner Sinn audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Sustainability, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Economist

Demographics of Hans-Werner Sinn fans

Demographic split for Hans-Werner Sinn audience in Germany
MetricValue
Female43.6%
Male56.4%
Average age44.0
Estimated audience size357,795

Audience persona

The typical Hans-Werner Sinn fan in Germany is more male, around 44.0 years old, with strong Sustainability tendencies and a notable affinity for Motion Picture Association of America.

Top regions in Germany

Top regions ranked by reach for Hans-Werner Sinn in Germany
RegionReachAffinity
Nordrhein-Westfalen77,998
Bayern68,2881.19×
Baden-Württemberg53,3631.09×
Niedersachsen37,8311.09×
Hessen27,0470.99×
Sachsen21,4141.22×
Rheinland-Pfalz17,1180.96×
Berlin16,5831.04×
Brandenburg12,2251.1×
Schleswig-Holstein11,3300.88×
Thüringen9,3761.03×
Sachsen-Anhalt8,9860.97×
Hamburg8,5951.06×
Mecklenburg-Vorpommern5,6780.83×
Saarland3,5710.81×
Bremen2,2400.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hans-Werner Sinn audience
BrandAffinityCategory
Motion Picture Association of America14.75×Movies & TV
Progressive rock2.53×Music & Radio
Israel2.47×Travel & Leisure
Christmas Gift1.98×Kids & Family
Stradivarius1.78×Shopping
Preacher (comics)6.37×Literature
Snow White (Fables)1.6×Literature
Home Delivery1.76×Food & Beverages
KLIX (AM)1.57×Music & Radio
Ho, Ghana2.59×Travel & Leisure
Headhunters (film)2.66×Movies & TV
Keeper (password manager)2.35×Technology & Electronics
Volvo V602.55×Cars & Mobility
Esra Erol2.65×Movies & TV
Zagreb1.79×Travel & Leisure
Oliver Kahn1.58×Sports
Euphonium4.62×Music & Radio
Scratching post2.37×Pets & Animals
Chalkidiki1.67×Travel & Leisure
Information sensitivity2.08×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hans-Werner Sinn audience
TraitClusterScore
SustainabilityBALANCE1.5
Career OrientationPOWER1.44
Early Adopter MentalityPOWER1.43
PatriotismCONSERVATISM1.3
IndulgenceJOY1.29
Quality AwarenessPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Hans-Werner Sinn
CountryShare
Germany85.9%
Austria4.4%
Switzerland3.7%

See Hans-Werner Sinn audiences in other countries

More Economist audiences in Germany

Frequently asked questions

How many fans does Hans-Werner Sinn have in Germany?

Hans-Werner Sinn has an estimated audience of 357,795 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Hans-Werner Sinn fans?

43.6% of Hans-Werner Sinn fans are female, 56.4% are male, with an average age of 44.0 years.

Which brands do Hans-Werner Sinn fans like most?

Hans-Werner Sinn fans show strongest brand affinity for Motion Picture Association of America (14.75×), Progressive rock (2.53×), and Israel (2.47×) over the country average.

Where do Hans-Werner Sinn fans live in Germany?

Hans-Werner Sinn fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,998), Bayern (reach 68,288), and Baden-Württemberg (reach 53,363). These three regions account for the largest share of the active audience.

What other brands do Hans-Werner Sinn fans also like?

Beyond Hans-Werner Sinn itself, the audience over-indexes on Progressive rock (2.53×), Israel (2.47×), Christmas Gift (1.98×), and Stradivarius (1.78×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hans-Werner Sinn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.