Hans-Werner Sinn Audience in Germany
Hans-Werner Sinn has an estimated audience of 357,795 people in Germany. 43.6% are female, 56.4% are male, average age 44.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Markus Lanz, Thomas Gottschalk, Western Union, Reinhard Mey, Roland Kaiser.
The average Hans-Werner Sinn fan in Germany is 44.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Markus Lanz, Thomas Gottschalk, Western Union, with strongest over-indexing on Markus Lanz (223.1× the country average). Demographically, the Hans-Werner Sinn audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Sustainability, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Economist
Demographics of Hans-Werner Sinn fans
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 44.0 |
| Estimated audience size | 357,795 |
Audience persona
The typical Hans-Werner Sinn fan in Germany is more male, around 44.0 years old, with strong Sustainability tendencies and a notable affinity for Markus Lanz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,998 | 1× |
| Bayern | 68,288 | 1.19× |
| Baden-Württemberg | 53,363 | 1.09× |
| Niedersachsen | 37,831 | 1.09× |
| Hessen | 27,047 | 0.99× |
| Sachsen | 21,414 | 1.22× |
| Rheinland-Pfalz | 17,118 | 0.96× |
| Berlin | 16,583 | 1.04× |
| Brandenburg | 12,225 | 1.1× |
| Schleswig-Holstein | 11,330 | 0.88× |
| Thüringen | 9,376 | 1.03× |
| Sachsen-Anhalt | 8,986 | 0.97× |
| Hamburg | 8,595 | 1.06× |
| Mecklenburg-Vorpommern | 5,678 | 0.83× |
| Saarland | 3,571 | 0.81× |
| Bremen | 2,240 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Markus Lanz | 223.1× | Movies & TV |
| Thomas Gottschalk | 6.66× | Movies & TV |
| Western Union | 6.86× | Business & Career |
| Reinhard Mey | 7.52× | Music & Radio |
| Roland Kaiser | 4.62× | Music & Radio |
| Tagesschau | 2.49× | Movies & TV |
| Satire | 4.82× | Literature |
| Real property | 4.65× | Home & Garden |
| Jutarnji list | 7.32× | News |
| Solidarity | 5.17× | Politics & Society |
| Transfermarkt | 2.53× | Sports |
| Pets | 1.56× | Pets & Animals |
| Mercadona | 14.75× | Shopping |
| FC Bayern Munich | 1.53× | Sports |
| Beetlejuice | 3.71× | Movies & TV |
| German television comedy | 4.38× | Movies & TV |
| Automobiles | 1.57× | Cars & Mobility |
| Dailymotion | 5.18× | Movies & TV |
| Hygiene | 2.39× | Beauty & Wellness |
| Fachhochschule | 5.2× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.5 |
| Career Orientation | POWER | 1.44 |
| Early Adopter Mentality | POWER | 1.43 |
| Patriotism | CONSERVATISM | 1.3 |
| Indulgence | JOY | 1.29 |
| Quality Awareness | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.9% |
| Austria | 4.4% |
| Switzerland | 3.7% |
See Hans-Werner Sinn audiences in other countries
More Economist audiences in Germany
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Frequently asked questions
How many fans does Hans-Werner Sinn have in Germany?
Hans-Werner Sinn has an estimated audience of 357,795 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hans-Werner Sinn fans?
43.6% of Hans-Werner Sinn fans are female, 56.4% are male, with an average age of 44.0 years.
Which brands do Hans-Werner Sinn fans like most?
Hans-Werner Sinn fans show strongest brand affinity for Markus Lanz (223.1×), Thomas Gottschalk (6.66×), and Western Union (6.86×) over the country average.
Where do Hans-Werner Sinn fans live in Germany?
Hans-Werner Sinn fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,998), Bayern (reach 68,288), and Baden-Württemberg (reach 53,363). These three regions account for the largest share of the active audience.
What other brands do Hans-Werner Sinn fans also like?
Beyond Hans-Werner Sinn itself, the audience over-indexes on Thomas Gottschalk (6.66×), Western Union (6.86×), Reinhard Mey (7.52×), and Roland Kaiser (4.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hans-Werner Sinn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.