Sandra Navidi Audience in Germany

Sandra Navidi has an estimated audience of 778,199 people in Germany. 36.7% are female, 63.3% are male, average age 46.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Markus Lanz, Thomas Gottschalk, Roland Kaiser, Jutarnji list, Western Union.

The average Sandra Navidi fan in Germany is 46.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Markus Lanz, Thomas Gottschalk, Roland Kaiser, with strongest over-indexing on Markus Lanz (151.68× the country average). Demographically, the Sandra Navidi audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Business & Career · Type: Person · Subtype: Author

Demographics of Sandra Navidi fans

Demographic split for Sandra Navidi audience in Germany
MetricValue
Female36.7%
Male63.3%
Average age46.0
Estimated audience size778,199

Audience persona

The typical Sandra Navidi fan in Germany is more male, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Markus Lanz.

Top regions in Germany

Top regions ranked by reach for Sandra Navidi in Germany
RegionReachAffinity
Nordrhein-Westfalen189,7981.11×
Bayern135,1341.08×
Baden-Württemberg130,3061.23×
Niedersachsen74,1700.98×
Hessen65,7811.11×
Rheinland-Pfalz41,9881.08×
Berlin37,3211.07×
Sachsen35,1230.92×
Schleswig-Holstein27,7450.99×
Brandenburg25,4501.05×
Sachsen-Anhalt17,8170.88×
Hamburg17,4880.99×
Thüringen16,8370.85×
Mecklenburg-Vorpommern12,6180.85×
Saarland9,7781.02×
Bremen5,1290.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sandra Navidi audience
BrandAffinityCategory
Markus Lanz151.68×Movies & TV
Thomas Gottschalk5.3×Movies & TV
Roland KaiserMusic & Radio
Jutarnji list9.07×News
Western Union4.76×Business & Career
Reinhard Mey6.39×Music & Radio
Satire4.41×Literature
Freedom Party of Austria12.54×Politics & Society
Tagesschau1.69×Movies & TV
Franz Zappa14.12×Music & Radio
Pets1.56×Pets & Animals
Beetlejuice3.85×Movies & TV
Chris de Burgh6.73×Music & Radio
Gregory Porter13.83×Music & Radio
Automobiles1.52×Cars & Mobility
Focus2.62×News
German television comedy4.15×Movies & TV
Dailymotion4.88×Movies & TV
RTL Television2.28×Movies & TV
Mary Roos5.27×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sandra Navidi audience
TraitClusterScore
PatriotismCONSERVATISM3.07
LGBTQ+ IdentityOPEN1.33
TraditionCONSERVATISM1.29
Pet OwnershipJOY1.21
Need for SecurityCONSERVATISM1.16
Early Adopter MentalityPOWER1.15

Worldwide distribution

Worldwide audience distribution share by country for Sandra Navidi
CountryShare
Germany82.7%
Austria8.5%
Switzerland4.3%

See Sandra Navidi audiences in other countries

More Author audiences in Germany

Frequently asked questions

How many fans does Sandra Navidi have in Germany?

Sandra Navidi has an estimated audience of 778,199 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Sandra Navidi fans?

36.7% of Sandra Navidi fans are female, 63.3% are male, with an average age of 46.0 years.

Which brands do Sandra Navidi fans like most?

Sandra Navidi fans show strongest brand affinity for Markus Lanz (151.68×), Thomas Gottschalk (5.3×), and Roland Kaiser (5×) over the country average.

Where do Sandra Navidi fans live in Germany?

Sandra Navidi fans in Germany are most concentrated in Nordrhein-Westfalen (reach 189,798), Bayern (reach 135,134), and Baden-Württemberg (reach 130,306). These three regions account for the largest share of the active audience.

What other brands do Sandra Navidi fans also like?

Beyond Sandra Navidi itself, the audience over-indexes on Thomas Gottschalk (5.3×), Roland Kaiser (5×), Jutarnji list (9.07×), and Western Union (4.76×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sandra Navidi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.