Desiree Nick Audience in Germany
Desiree Nick has an estimated audience of 2,201,920 people in Germany. 57.7% are female, 42.3% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Rossmann, Stradivarius, Progressive rock, Time (magazine).
The average Desiree Nick fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Rossmann, Stradivarius, with strongest over-indexing on Home Office (2.65× the country average). Demographically, the Desiree Nick audience skews more female with an average age of 35.6, and over-indexes on personality traits such as LGBTQ+ Identity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Desiree Nick fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 35.6 |
| Estimated audience size | 2,201,920 |
Audience persona
The typical Desiree Nick fan in Germany is more female, around 35.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 562,906 | 0.93× |
| Bayern | 456,704 | 1.02× |
| Baden-Württemberg | 330,581 | 0.87× |
| Niedersachsen | 325,864 | 1.21× |
| Hessen | 199,479 | 0.94× |
| Sachsen | 171,751 | 1.26× |
| Berlin | 130,977 | 1.06× |
| Rheinland-Pfalz | 127,415 | 0.92× |
| Brandenburg | 106,615 | 1.24× |
| Thüringen | 87,251 | 1.23× |
| Schleswig-Holstein | 84,581 | 0.85× |
| Sachsen-Anhalt | 83,388 | 1.16× |
| Hamburg | 57,004 | 0.91× |
| Mecklenburg-Vorpommern | 42,248 | 0.8× |
| Saarland | 31,145 | 0.91× |
| Bremen | 16,034 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 2.65× | Business & Career |
| Rossmann | 1.68× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.77× | Music & Radio |
| Time (magazine) | 2.17× | News |
| Product design | 1.57× | Business & Career |
| Mohamed Salah | 2.83× | Sports |
| Škoda Kodiaq | 1.56× | Cars & Mobility |
| Loincloth | 2.01× | Fashion & Accessoires |
| Japanese domestic market | 3.09× | Politics & Society |
| Home Delivery | 1.8× | Food & Beverages |
| Bank account | 1.71× | Business & Career |
| Zagreb | 2.12× | Travel & Leisure |
| Keeper (password manager) | 2.29× | Technology & Electronics |
| Huizen | 3.16× | Travel & Leisure |
| Corfu (regional unit) | 1.61× | Travel & Leisure |
| Esra Erol | 2.76× | Movies & TV |
| Preacher (comics) | 3.16× | Literature |
| Volvo V60 | 2.18× | Cars & Mobility |
| Cachorro | 1.55× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.33 |
| DIY Mentality | THRILL | 1.14 |
| Pet Ownership | JOY | 1.1 |
| Sports Activity | POWER | 1.09 |
| Healthy Lifestyle | BALANCE | 1.04 |
| Family Orientation | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.0% |
| Austria | 6.0% |
| Switzerland | 3.8% |
See Desiree Nick audiences in other countries
More TV personality audiences in Germany
- Thomas Gottschalk (7,419,238)
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- Simone Thomalla (3,912,773)
- Esther Sedlaczek (3,354,593)
- Simone Ballack (3,287,869)
Frequently asked questions
How many fans does Desiree Nick have in Germany?
Desiree Nick has an estimated audience of 2,201,920 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Desiree Nick fans?
57.7% of Desiree Nick fans are female, 42.3% are male, with an average age of 35.6 years.
Which brands do Desiree Nick fans like most?
Desiree Nick fans show strongest brand affinity for Home Office (2.65×), Rossmann (1.68×), and Stradivarius (1.97×) over the country average.
Where do Desiree Nick fans live in Germany?
Desiree Nick fans in Germany are most concentrated in Nordrhein-Westfalen (reach 562,906), Bayern (reach 456,704), and Baden-Württemberg (reach 330,581). These three regions account for the largest share of the active audience.
What other brands do Desiree Nick fans also like?
Beyond Desiree Nick itself, the audience over-indexes on Rossmann (1.68×), Stradivarius (1.97×), Progressive rock (1.77×), and Time (magazine) (2.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Desiree Nick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.