Rascasse Audience Intelligence

Desiree Nick Audience in Germany

A data profile of the people who buy, follow and care about Desiree Nick in Germany — modelled from more than twelve digital signal sources. Desiree Nick has an estimated audience of 4,020,189 people in Germany.

#6among TV personality in Germany#57among Person in Germany#104in Movies & TV

The average Desiree Nick fan in Germany is 35.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include RTL Television, Nature, Tagesschau, with strongest over-indexing on RTL Television (3.54× the country average).

Demographically, the Desiree Nick audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Desiree Nick fan in Germany is more female, around 35.3 years old, with strong Community Orientation tendencies and a notable affinity for RTL Television.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Desiree Nick profile in Germany.

Audience size
4M
in Germany
Gender
58.1%♀
41.9% male
Age
35.3
average years
Country rank
#1462
Person in Germany
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Desiree Nick fans

58.1% are female, 41.9% are male, average age 35.3.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Desiree Nick audience in Germany
MetricValue
Female58.1%
Male41.9%
Average age35.3
Estimated audience size4,020,189
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Desiree Nick audience in Germany
Age bracketShare%
16-1930%
20-2921%
30-3919%
40-4918%
50+13%
Fig. 04

Worldwide distribution

90.1%

of the worldwide Desiree Nick audience comes from Germany.

Worldwide audience distribution share by country for Desiree Nick
CountryShare
Germany90.1%
Austria5.9%
Switzerland2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Desiree Nick audience in Germany is strongest.

Fig. 05

Top regions by affinity

Desiree Nick fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~100K1.35×
02Sachsen-Anhalt~90K1.21×
03Thüringen~80K1.16×
04Mecklenburg-Vorpommern~60K1.16×
05Niedersachsen~300K1.14×
06Sachsen~200K1.10×
07Schleswig-Holstein~100K1.01×
08Berlin~100K1.00×
09Nordrhein-Westfalen~600K0.97×
10Saarland~30K0.97×
11Rheinland-Pfalz~100K0.96×
12Bayern~400K0.86×
13Hamburg~50K0.83×
14Hessen~200K0.81×
15Baden-Württemberg~300K0.80×
16Bremen~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Desiree Nick, Germany
0.77×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Desiree Nick audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Desiree Nick audience
#·InterestCategoryAffinity×
01Beth DittoMusic & Radio15.72×
02Michael Patrick KellyMusic & Radio4.35×
03Scooby-DooMovies & TV4.13×
04RTL TelevisionMovies & TV3.54×
05BeetlejuiceMovies & TV3.14×
06Alles was zähltMovies & TV3.12×
07Dieter BohlenMusic & Radio2.80×
08Roland KaiserMusic & Radio2.79×
09Günther JauchMovies & TV2.78×
10Sarah ConnorMusic & Radio2.70×
11Let's Dance (German TV series)Movies & TV2.51×
12NatureHome & Garden2.23×
13VacationsTravel & Leisure2.09×
14Gute Zeiten, schlechte ZeitenMovies & TV2.07×
15Helene FischerMusic & Radio1.88×
16FamilyKids & Family1.73×
17DeichmannShopping1.73×
18TagesschauMovies & TV1.72×
19TransfermarktSports1.69×
20AirbnbTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Desiree Nick audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Desiree Nick audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.24×
ExtroversionTHRILL1.24×
PatriotismCONSERVATISM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Desiree Nick audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.85×
Career OrientationPOWER0.86×
Urban LifestyleOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Desiree Nick have in Germany?

Desiree Nick has an estimated audience of 4,020,189 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Desiree Nick fans?

58.1% of Desiree Nick fans are female, 41.9% are male, with an average age of 35.3 years.

03

Which brands do Desiree Nick fans like most?

Desiree Nick fans show strongest brand affinity for RTL Television (3.54×), Nature (2.23×), and Tagesschau (1.72×) over the country average.

04

Where do Desiree Nick fans live in Germany?

Desiree Nick fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Niedersachsen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Desiree Nick fans also like?

Beyond Desiree Nick itself, the audience over-indexes on Nature (2.23×), Tagesschau (1.72×), Family (1.73×), and Roland Kaiser (2.79×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Desiree Nick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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