Robert Habeck Audience in Germany
Robert Habeck has an estimated audience of 2,029,839 people in Germany. 49.3% are female, 50.7% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Markus Lanz, Reinhard Mey, Western Union, Jotex, Thomas Gottschalk.
The average Robert Habeck fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Markus Lanz, Reinhard Mey, Western Union, with strongest over-indexing on Markus Lanz (113.69× the country average). Demographically, the Robert Habeck audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Robert Habeck fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 41.5 |
| Estimated audience size | 2,029,839 |
Audience persona
The typical Robert Habeck fan in Germany is balanced, around 41.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Markus Lanz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 454,112 | 1.02× |
| Bayern | 300,060 | 0.92× |
| Baden-Württemberg | 254,528 | 0.92× |
| Niedersachsen | 221,917 | 1.13× |
| Hessen | 134,695 | 0.87× |
| Sachsen | 111,688 | 1.12× |
| Berlin | 100,521 | 1.11× |
| Schleswig-Holstein | 95,129 | 1.31× |
| Rheinland-Pfalz | 91,468 | 0.9× |
| Brandenburg | 70,942 | 1.13× |
| Sachsen-Anhalt | 51,915 | 0.99× |
| Hamburg | 48,782 | 1.06× |
| Thüringen | 48,462 | 0.94× |
| Mecklenburg-Vorpommern | 36,545 | 0.94× |
| Saarland | 19,461 | 0.78× |
| Bremen | 15,109 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Markus Lanz | 113.69× | Movies & TV |
| Reinhard Mey | 8.14× | Music & Radio |
| Western Union | 5.57× | Business & Career |
| Jotex | 26.61× | Shopping |
| Thomas Gottschalk | 4.15× | Movies & TV |
| Satire | 5.15× | Literature |
| Roland Kaiser | 3.82× | Music & Radio |
| Sustainable energy | 3.37× | Home & Garden |
| Renewable energy | 2.87× | Business & Career |
| Tagesschau | 1.78× | Movies & TV |
| German television comedy | 5.03× | Movies & TV |
| Pets | 1.61× | Pets & Animals |
| Real property | 4.02× | Home & Garden |
| Spiegel Online | 1.88× | News |
| Franz Zappa | 14.17× | Music & Radio |
| RTL Television | 2.87× | Movies & TV |
| Der Tagesspiegel | 3.12× | News |
| Love Actually | 6.09× | Movies & TV |
| Automobiles | 1.54× | Cars & Mobility |
| Felix Baumgartner | 3.36× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.21 |
| Sustainability | BALANCE | 2.07 |
| Indulgence | JOY | 1.21 |
| Pet Ownership | JOY | 1.2 |
| Need for Security | CONSERVATISM | 1.14 |
| Healthy Lifestyle | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.5% |
| Switzerland | 1.6% |
| Austria | 1.3% |
See Robert Habeck audiences in other countries
More Politician audiences in Germany
- Julia Klöckner (6,353,376)
- Friedrich Merz (5,955,023)
- Alice Weidel (4,603,801)
- Annalena Baerbock (3,196,163)
- Lars Klingbeil (3,027,025)
Frequently asked questions
How many fans does Robert Habeck have in Germany?
Robert Habeck has an estimated audience of 2,029,839 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Robert Habeck fans?
49.3% of Robert Habeck fans are female, 50.7% are male, with an average age of 41.5 years.
Which brands do Robert Habeck fans like most?
Robert Habeck fans show strongest brand affinity for Markus Lanz (113.69×), Reinhard Mey (8.14×), and Western Union (5.57×) over the country average.
Where do Robert Habeck fans live in Germany?
Robert Habeck fans in Germany are most concentrated in Nordrhein-Westfalen (reach 454,112), Bayern (reach 300,060), and Baden-Württemberg (reach 254,528). These three regions account for the largest share of the active audience.
What other brands do Robert Habeck fans also like?
Beyond Robert Habeck itself, the audience over-indexes on Reinhard Mey (8.14×), Western Union (5.57×), Jotex (26.61×), and Thomas Gottschalk (4.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Robert Habeck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.