Rascasse Audience Intelligence

Robert Habeck Audience in Germany

A data profile of the people who buy, follow and care about Robert Habeck in Germany — modelled from more than twelve digital signal sources. Robert Habeck has an estimated audience of 1,849,559 people in Germany.

#15among Politician in Germany#332among Person in Germany#133in Politics & Society

The average Robert Habeck fan in Germany is 41.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Markus Lanz, Junge Freiheit, Tagesschau, with strongest over-indexing on Markus Lanz (142.8× the country average).

Demographically, the Robert Habeck audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Sustainability, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Robert Habeck fan in Germany is balanced, around 41.7 years old, with strong Sustainability tendencies and a notable affinity for Markus Lanz.

Category: Politics & Society · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Robert Habeck profile in Germany.

Audience size
1.8M
in Germany
Gender
45.4%♀
54.6% male
Age
41.7
average years
Country rank
#3642
Person in Germany
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Robert Habeck fans

45.4% are female, 54.6% are male, average age 41.7.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Robert Habeck audience in Germany
MetricValue
Female45.4%
Male54.6%
Average age41.7
Estimated audience size1,849,559
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Robert Habeck audience in Germany
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4926%
50+24%
Fig. 04

Worldwide distribution

89.7%

of the worldwide Robert Habeck audience comes from Germany.

Worldwide audience distribution share by country for Robert Habeck
CountryShare
Germany89.7%
Switzerland1.5%
Austria1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Robert Habeck audience in Germany is strongest.

Fig. 05

Top regions by affinity

Robert Habeck fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~100K1.34×
02Niedersachsen~200K1.12×
03Brandenburg~70K1.12×
04Sachsen~100K1.11×
05Berlin~100K1.08×
06Hamburg~50K1.07×
07Nordrhein-Westfalen~500K1.00×
08Sachsen-Anhalt~50K0.99×
09Mecklenburg-Vorpommern~40K0.97×
10Thüringen~50K0.94×
11Bremen~20K0.91×
12Bayern~300K0.90×
13Baden-Württemberg~300K0.90×
14Rheinland-Pfalz~90K0.89×
15Hessen~100K0.86×
16Saarland~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Robert Habeck, Germany
0.81×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Robert Habeck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Robert Habeck audience
#·InterestCategoryAffinity×
01Markus LanzMovies & TV142.80×
02Love ActuallyMovies & TV8.09×
03Earth DayPolitics & Society7.69×
04Junge FreiheitNews7.54×
05Frank-Walter SteinmeierPolitics & Society7.05×
06Environmental protectionPolitics & Society5.58×
07TelegramInternet & Social Media4.11×
08Der TagesspiegelNews4.09×
09FundraisingBusiness & Career3.72×
10Roland KaiserMusic & Radio3.56×
11Renewable energyBusiness & Career3.48×
12Sustainable energyHome & Garden3.37×
13Political scienceBusiness & Career3.24×
14TagesschauMovies & TV2.93×
15FocusNews2.81×
16HugendubelShopping2.27×
17ZDFMovies & TV2.15×
18VacationsTravel & Leisure2.02×
19NatureHome & Garden1.70×
20FamilyKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Robert Habeck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Robert Habeck audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.04×
Need for SecurityCONSERVATISM1.60×
Convenience OrientationPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Robert Habeck audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.86×
Price SensitivityPREMIUM0.90×
CreativityOPEN0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Robert Habeck have in Germany?

Robert Habeck has an estimated audience of 1,849,559 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Robert Habeck fans?

45.4% of Robert Habeck fans are female, 54.6% are male, with an average age of 41.7 years.

03

Which brands do Robert Habeck fans like most?

Robert Habeck fans show strongest brand affinity for Markus Lanz (142.8×), Junge Freiheit (7.54×), and Tagesschau (2.93×) over the country average.

04

Where do Robert Habeck fans live in Germany?

Robert Habeck fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Robert Habeck fans also like?

Beyond Robert Habeck itself, the audience over-indexes on Junge Freiheit (7.54×), Tagesschau (2.93×), Love Actually (8.09×), and Renewable energy (3.48×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Robert Habeck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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