A data profile of the people who buy, follow and care about Succession in Brazil — modelled from more than twelve digital signal sources. Succession has an estimated audience of 4,600,754 people in Brazil.
Succession has an estimated audience of 4,600,754 people in Brazil. 66.3% are female, 33.7% are male, average age 37.6. Top brand affinities: Harry Potter, Stranger Things, Anime movies, Millie Bobby Brown, The Big Bang Theory.
Top brand affinities include Harry Potter, Stranger Things, Anime movies, with strongest over-indexing on Harry Potter (1.71× the country average).
Demographically, the Succession audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation.
The typical Succession fan in Brazil is more female, around 37.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Succession profile in Brazil.
66.3% are female, 33.7% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 37.6 |
| Estimated audience size | 4,600,754 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Succession audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 36.5% |
| United Kingdom | 11.9% |
| India | 9.9% |
The strongest cross-interests of the Succession audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | HBO | Movies & TV | 3.23× | ||
| 02 | Henry Cavill | Movies & TV | 2.09× | ||
| 03 | Comedy club | Movies & TV | 2.02× | ||
| 04 | Millie Bobby Brown | Movies & TV | 1.98× | ||
| 05 | Keanu Reeves | Movies & TV | 1.89× | ||
| 06 | Nintendo Switch | Games | 1.86× | ||
| 07 | Adam Sandler | Movies & TV | 1.79× | ||
| 08 | The Big Bang Theory | Movies & TV | 1.76× | ||
| 09 | Leonardo DiCaprio | Movies & TV | 1.73× | ||
| 10 | Tom Cruise | Movies & TV | 1.72× | ||
| 11 | Harry Potter | Movies & TV | 1.71× | ||
| 12 | Breaking Bad | Movies & TV | 1.71× | ||
| 13 | Peaky Blinders (TV series) | Movies & TV | 1.70× | ||
| 14 | Film festival | Movies & TV | 1.69× | ||
| 15 | Beetlejuice | Movies & TV | 1.68× | ||
| 16 | Al Pacino | Movies & TV | 1.66× | ||
| 17 | Michael B. Jordan | Movies & TV | 1.58× | ||
| 18 | Anime movies | Movies & TV | 1.55× | ||
| 19 | Stranger Things | Movies & TV | 1.54× | ||
| 20 | Fandom | Literature | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.33× | |
| Family Orientation | CONSERVATISM | 1.19× | |
| Individualism | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.80× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Quality Awareness | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Succession. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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