A data profile of the people who buy, follow and care about Succession in Spain — modelled from more than twelve digital signal sources. Succession has an estimated audience of 3,234,849 people in Spain.
Succession has an estimated audience of 3,234,849 people in Spain. 54.4% are female, 45.6% are male, average age 42.5. Top brand affinities: Iberia (airline), WhatsApp, Drama movies, Movistar+, Documentary movies.
Top brand affinities include Iberia (airline), WhatsApp, Drama movies, with strongest over-indexing on Iberia (airline) (1.72× the country average).
Demographically, the Succession audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
The typical Succession fan in Spain is balanced, around 42.5 years old, with strong Individualism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Succession profile in Spain.
54.4% are female, 45.6% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 42.5 |
| Estimated audience size | 3,234,849 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Succession audience comes from Spain.
| Country | Share |
|---|---|
| United States | 36.5% |
| United Kingdom | 11.9% |
| India | 9.9% |
The strongest cross-interests of the Succession audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 2.45× | ||
| 02 | True Detective | Movies & TV | 2.36× | ||
| 03 | Betfair | Games | 2.31× | ||
| 04 | Brad Pitt | Movies & TV | 2.18× | ||
| 05 | Anne Hathaway | Movies & TV | 2.18× | ||
| 06 | Tom Cruise | Movies & TV | 2.18× | ||
| 07 | Breaking news | Movies & TV | 2.09× | ||
| 08 | FilmAffinity | Movies & TV | 2.01× | ||
| 09 | Drama movies | Movies & TV | 1.99× | ||
| 10 | Robert Redford | Movies & TV | 1.98× | ||
| 11 | Documentary movies | Movies & TV | 1.93× | ||
| 12 | Iberia (airline) | Travel & Leisure | 1.72× | ||
| 13 | Movistar+ | Movies & TV | 1.72× | ||
| 14 | Internet & Social Media | 1.71× | |||
| 15 | Distilled beverage | Food & Beverages | 1.71× | ||
| 16 | Volunteering | Politics & Society | 1.71× | ||
| 17 | Mango | Shopping | 1.69× | ||
| 18 | Ryanair | Travel & Leisure | 1.67× | ||
| 19 | RTVE | Movies & TV | 1.59× | ||
| 20 | Carrefour | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.44× | |
| Early Adopter Mentality | POWER | 1.30× | |
| Indulgence | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.81× | |
| Creativity | OPEN | 0.87× | |
| Luxury Orientation | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Succession. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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