A data profile of the people who buy, follow and care about Mirrr in United Kingdom — modelled from more than twelve digital signal sources. Mirrr has an estimated audience of 4,909,805 people in United Kingdom.
The average Mirrr fan in United Kingdom is 39.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Superman, Livemusic, Wikipedia, with strongest over-indexing on Superman (1.71× the country average).
Demographically, the Mirrr audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Mirrr fan in United Kingdom is more female, around 39.3 years old, with strong Tradition tendencies and a notable affinity for Superman.
The key figures that characterise the Mirrr profile in United Kingdom.
56.3% are female, 43.7% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 39.3 |
| Estimated audience size | 4,909,805 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Mirrr audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 32.1% |
| United States | 20.1% |
| India | 13.7% |
Where the Mirrr audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~2K | 1.46× | |
| 02 | North East | <1K | 1.36× | |
| 03 | Wales | ~1K | 1.31× | |
| 04 | West Midlands | <1K | 1.27× | |
| 05 | England | ~10K | 1.06× | |
| 06 | East of England | ~2K | 1.02× | |
| 07 | Northern Ireland | <1K | 0.98× | |
| 08 | East Midlands | <1K | 0.77× | |
| 09 | South West | ~1K | 0.76× | |
| 10 | South East | ~2K | 0.72× | |
| 11 | Scotland | ~1K | 0.65× | |
| 12 | North West | ~1K | 0.64× |
The strongest cross-interests of the Mirrr audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Livemusic | Music & Radio | 2.57× | ||
| 02 | Wikipedia | Internet & Social Media | 2.12× | ||
| 03 | Glastonbury Festival | Music & Radio | 2.01× | ||
| 04 | Philanthropy | Arts & Culture | 1.96× | ||
| 05 | Sketch comedy | Movies & TV | 1.94× | ||
| 06 | Internet celebrity | Internet & Social Media | 1.90× | ||
| 07 | Britpop | Music & Radio | 1.90× | ||
| 08 | Broadway theatre | Travel & Leisure | 1.86× | ||
| 09 | Hair Extensions | Beauty & Wellness | 1.86× | ||
| 10 | Folk music | Music & Radio | 1.78× | ||
| 11 | True Detective | Movies & TV | 1.75× | ||
| 12 | Ariana Grande | Music & Radio | 1.74× | ||
| 13 | Superman | Movies & TV | 1.71× | ||
| 14 | Satire | Literature | 1.68× | ||
| 15 | Adoption | Kids & Family | 1.66× | ||
| 16 | Britney Spears | Music & Radio | 1.65× | ||
| 17 | Batman | Movies & TV | 1.64× | ||
| 18 | Millie Bobby Brown | Movies & TV | 1.61× | ||
| 19 | Risk management | Business & Career | 1.52× | ||
| 20 | Radio | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.42× | |
| Community Orientation | OPEN | 1.39× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.83× | |
| Price Sensitivity | PREMIUM | 0.84× | |
| Family Orientation | CONSERVATISM | 0.86× |
Mirrr has an estimated audience of 4,909,805 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
56.3% of Mirrr fans are female, 43.7% are male, with an average age of 39.3 years.
Mirrr fans show strongest brand affinity for Superman (1.71×), Livemusic (2.57×), and Wikipedia (2.12×) over the country average.
Mirrr fans in United Kingdom are most concentrated in England (reach ~10K), Yorkshire and the Humber (reach ~2K), and South East (reach ~2K). These three regions account for the largest share of the active audience.
Beyond Mirrr itself, the audience over-indexes on Livemusic (2.57×), Wikipedia (2.12×), Philanthropy (1.96×), and Batman (1.64×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Mirrr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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