Surf lifesaving Audience in United States
Surf lifesaving has an estimated audience of 270,722 people in United States. 51.8% are female, 48.2% are male, average age 35.5. Top regions: California, New York, Texas. Top brand affinities: Chuck Norris, Big Fish, PSV Eindhoven, Bruce Willis, Google Maps.
The average Surf lifesaving fan in United States is 35.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Chuck Norris, Big Fish, PSV Eindhoven, with strongest over-indexing on Chuck Norris (84.82× the country average). Demographically, the Surf lifesaving audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 41 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Surf lifesaving fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 35.5 |
| Estimated audience size | 270,722 |
Audience persona
The typical Surf lifesaving fan in United States is balanced, around 35.5 years old, with strong Travelling tendencies and a notable affinity for Chuck Norris.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 9,695 | 0.33× |
| New York | 4,805 | 0.32× |
| Texas | 3,428 | 0.15× |
| Mississippi | 3,320 | 1.49× |
| Florida | 3,245 | 0.18× |
| Kentucky | 3,194 | 0.94× |
| Louisiana | 2,952 | 0.85× |
| Oklahoma | 2,884 | 0.96× |
| Tennessee | 2,618 | 0.48× |
| South Carolina | 2,599 | 0.64× |
| Indiana | 2,532 | 0.51× |
| Kansas | 2,532 | 1.19× |
| Missouri | 2,452 | 0.56× |
| Hawaii | 2,418 | 2.08× |
| Pennsylvania | 2,412 | 0.26× |
| Iowa | 2,403 | 1.08× |
| North Carolina | 2,355 | 0.29× |
| South Dakota | 2,353 | 3.76× |
| Ohio | 2,345 | 0.28× |
| Georgia | 2,336 | 0.28× |
| Michigan | 2,335 | 0.33× |
| Wisconsin | 2,322 | 0.57× |
| New Hampshire | 2,258 | 2.12× |
| Arizona | 2,236 | 0.4× |
| Wyoming | 2,217 | 5.53× |
| Connecticut | 2,208 | 0.81× |
| Nevada | 2,193 | 0.84× |
| Rhode Island | 2,181 | 2.53× |
| Maine | 2,179 | 2.25× |
| Oregon | 2,165 | 0.7× |
| Utah | 2,152 | 0.89× |
| Virginia | 2,138 | 0.32× |
| Maryland | 2,127 | 0.46× |
| New Jersey | 2,122 | 0.31× |
| Illinois | 2,088 | 0.23× |
| Minnesota | 2,075 | 0.53× |
| Massachusetts | 2,053 | 0.38× |
| Washington | 2,004 | 0.37× |
| Colorado | 1,999 | 0.47× |
| Delaware | 1,953 | 2.61× |
| Washington, District of Columbia | 1,410 | 1.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chuck Norris | 84.82× | Movies & TV |
| Big Fish | 94.2× | Movies & TV |
| PSV Eindhoven | 81.19× | Sports |
| Bruce Willis | 14.58× | Movies & TV |
| Google Maps | 7.79× | Internet & Social Media |
| Capital One | 7.16× | Business & Career |
| AccuWeather | 10.58× | Home & Garden |
| Antonio Banderas | 26.55× | Movies & TV |
| Indeed.com | 6.23× | Business & Career |
| Cameron Diaz | 17.05× | Movies & TV |
| Emily Blunt | 16.47× | Movies & TV |
| Circle K | 8.85× | Shopping |
| Beetlejuice | 5.69× | Movies & TV |
| DeviantArt | 8.23× | Internet & Social Media |
| Khan Academy | 9.67× | Business & Career |
| Logan Paul | 21.55× | Movies & TV |
| Jason Momoa | 10.28× | Movies & TV |
| Aaron Rodgers | 6.88× | Sports |
| Keira Knightley | 13.58× | Movies & TV |
| Bryce Dallas Howard | 11.56× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.26 |
| Patriotism | CONSERVATISM | 1.99 |
| Risk Appetite | THRILL | 1.97 |
| Extroversion | THRILL | 1.3 |
| Family Orientation | CONSERVATISM | 1.26 |
| LGBTQ+ Identity | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 29.3% |
| United States | 12.6% |
| Italy | 10.9% |
See Surf lifesaving audiences in other countries
More Travel & Leisure audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Surf lifesaving have in United States?
Surf lifesaving has an estimated audience of 270,722 people in United States, concentrated in California and New York.
What is the gender split and age of Surf lifesaving fans?
51.8% of Surf lifesaving fans are female, 48.2% are male, with an average age of 35.5 years.
Which brands do Surf lifesaving fans like most?
Surf lifesaving fans show strongest brand affinity for Chuck Norris (84.82×), Big Fish (94.2×), and PSV Eindhoven (81.19×) over the country average.
Where do Surf lifesaving fans live in United States?
Surf lifesaving fans in United States are most concentrated in California (reach 9,695), New York (reach 4,805), and Texas (reach 3,428). These three regions account for the largest share of the active audience.
What other brands do Surf lifesaving fans also like?
Beyond Surf lifesaving itself, the audience over-indexes on Big Fish (94.2×), PSV Eindhoven (81.19×), Bruce Willis (14.58×), and Google Maps (7.79×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Surf lifesaving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.