Rascasse Audience Intelligence

Surf lifesaving Audience in United States

A data profile of the people who buy, follow and care about Surf lifesaving in United States — modelled from more than twelve digital signal sources. Surf lifesaving has an estimated audience of 270,722 people in United States.

#13903among Topic in United States#4281in Travel & Leisure

The average Surf lifesaving fan in United States is 35.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chuck Norris, Big Fish, Vimeo, with strongest over-indexing on Chuck Norris (79.42× the country average).

Demographically, the Surf lifesaving audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Surf lifesaving fan in United States is balanced, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Chuck Norris.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Surf lifesaving profile in United States.

Audience size
271K
in United States
Gender
51.8%♀
48.2% male
Age
35.5
average years
Country rank
#50930
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Surf lifesaving fans

51.8% are female, 48.2% are male, average age 35.5.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Surf lifesaving audience in United States
MetricValue
Female51.8%
Male48.2%
Average age35.5
Estimated audience size270,722
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Surf lifesaving audience in United States
Age bracketShare%
16-1933%
20-2920%
30-3915%
40-4916%
50+17%
Fig. 04

Worldwide distribution

12.6%

of the worldwide Surf lifesaving audience comes from United States.

Worldwide audience distribution share by country for Surf lifesaving
CountryShare
Australia29.3%
United States12.6%
Italy10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Surf lifesaving audience in United States is strongest.

Fig. 05

Top regions by affinity

Surf lifesaving fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming<1K1.52×
02South Dakota<1K1.32×
03Hawaii~1K1.24×
04Delaware<1K1.21×
05Maine~1K1.19×
06New Hampshire~1K1.18×
07Rhode Island~1K1.17×
08Washington, District of Columbia<1K1.15×
09North Dakota<1K1.11×
10Montana<1K1.10×
11Mississippi~2K1.05×
12Idaho~1K1.03×
13Iowa~2K1.02×
14Alaska<1K1.02×
15Kansas~2K1.01×
16West Virginia~1K1.01×
17Wisconsin~4K1.00×
18Arkansas~2K0.99×
19New Mexico~1K0.99×
20Nebraska~1K0.99×
21Kentucky~3K0.98×
22Oklahoma~3K0.98×
23Utah~2K0.98×
24Alabama~4K0.97×
25Nevada~3K0.97×
26Louisiana~3K0.96×
27Connecticut~3K0.96×
28South Carolina~4K0.95×
29Oregon~3K0.95×
30Missouri~4K0.93×
31Minnesota~4K0.92×
32Tennessee~5K0.91×
33Indiana~5K0.91×
34Maryland~4K0.91×
35Colorado~4K0.91×
36Arizona~5K0.89×
37Washington~5K0.89×
38Massachusetts~5K0.89×
39Michigan~6K0.88×
40Virginia~6K0.88×
41Ohio~7K0.87×
42Georgia~7K0.87×
43North Carolina~7K0.87×
44New Jersey~6K0.87×
45Pennsylvania~8K0.86×
46Illinois~8K0.86×
47Florida~10K0.80×
48Texas~20K0.78×
49New York~10K0.77×
50California~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Surf lifesaving, United States
0.68×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Surf lifesaving audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Surf lifesaving audience
#·InterestCategoryAffinity×
01Big FishMovies & TV97.98×
02Chuck NorrisMovies & TV79.42×
03Boat tourTravel & Leisure23.76×
04VimeoMovies & TV15.61×
05International educationBusiness & Career11.63×
06Helena Bonham CarterMovies & TV10.10×
07TunaFood & Beverages9.70×
08Weather forecastingHome & Garden5.85×
09WakeboardingSports4.85×
10IslandTravel & Leisure4.68×
11Non-alcoholic beverageFood & Beverages4.03×
12Donald TrumpPolitics & Society2.21×
13PinterestInternet & Social Media2.03×
14WineFood & Beverages1.92×
15CoffeeFood & Beverages1.88×
16Alcoholic beveragesFood & Beverages1.87×
17Home improvementHome & Garden1.82×
18CookingFood & Beverages1.81×
19RecipesFood & Beverages1.74×
20XInternet & Social Media1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Surf lifesaving audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Surf lifesaving audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.84×
TravellingTHRILL2.18×
Risk AppetiteTHRILL1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Surf lifesaving audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.81×
Pet OwnershipJOY0.84×
SustainabilityBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Surf lifesaving have in United States?

Surf lifesaving has an estimated audience of 270,722 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Surf lifesaving fans?

51.8% of Surf lifesaving fans are female, 48.2% are male, with an average age of 35.5 years.

03

Which brands do Surf lifesaving fans like most?

Surf lifesaving fans show strongest brand affinity for Chuck Norris (79.42×), Big Fish (97.98×), and Vimeo (15.61×) over the country average.

04

Where do Surf lifesaving fans live in United States?

Surf lifesaving fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Surf lifesaving fans also like?

Beyond Surf lifesaving itself, the audience over-indexes on Big Fish (97.98×), Vimeo (15.61×), Donald Trump (2.21×), and Boat tour (23.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Surf lifesaving audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Surf lifesaving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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