Boat tour Audience in United States

Boat tour logo

Boat tour has an estimated audience of 1,031,713 people in United States. 50.8% are female, 49.2% are male, average age 48.5. Top regions: Florida, California, Texas. Top brand affinities: Cutter (boat), Skysurfing, Mohonk Mountain House, Big Fish, United States.

The average Boat tour fan in United States is 48.5 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Cutter (boat), Skysurfing, Mohonk Mountain House, with strongest over-indexing on Cutter (boat) (22.79× the country average). Demographically, the Boat tour audience skews balanced with an average age of 48.5, and over-indexes on personality traits such as Travelling, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Boat tour fans

Demographic split for Boat tour audience in United States
MetricValue
Female50.8%
Male49.2%
Average age48.5
Estimated audience size1,031,713

Audience persona

The typical Boat tour fan in United States is balanced, around 48.5 years old, with strong Travelling tendencies and a notable affinity for Cutter (boat).

Top regions in United States

Top regions ranked by reach for Boat tour in United States
RegionReachAffinity
Florida239,4773.43×
California79,2110.7×
Texas68,8000.78×
New York66,5401.15×
Illinois63,9761.86×
Wisconsin30,5861.97×
Michigan27,8211.03×
North Carolina27,1750.88×
Pennsylvania26,9050.77×
Virginia24,7930.99×
Hawaii23,5905.32×
South Carolina22,6411.46×
Washington22,6031.09×
New Jersey22,2720.85×
Ohio21,5730.68×
Massachusetts20,8071.02×
Georgia20,5410.65×
Minnesota16,4251.11×
Maryland16,0700.91×
Colorado14,8220.91×
Arizona14,4940.69×
Louisiana13,5371.02×
Indiana12,4950.66×
Tennessee12,0770.58×
Oregon11,3150.96×
Missouri11,2120.67×
Maine9,7812.65×
Connecticut8,6170.83×
Utah8,2180.89×
Kentucky6,8060.53×
Alabama6,0900.42×
Iowa5,3260.63×
Nevada4,4620.45×
Oklahoma4,4220.39×
Washington, District of Columbia4,3631.41×
Rhode Island4,1951.28×
Mississippi4,0260.47×
Kansas4,0230.49×
New Hampshire3,8400.94×
Arkansas3,3710.4×
Montana3,1241.09×
Idaho2,7520.53×
Alaska2,5541.16×
New Mexico2,5140.49×
West Virginia2,2920.48×
Delaware2,1230.75×
Nebraska1,8800.36×
Vermont1,6140.89×
South Dakota1,4760.62×
North Dakota7350.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boat tour audience
BrandAffinityCategory
Cutter (boat)22.79×Cars & Mobility
Skysurfing58.21×Sports
Mohonk Mountain House21.75×Travel & Leisure
Big Fish16.39×Movies & TV
United States1.61×Travel & Leisure
Nature1.79×Home & Garden
Family1.51×Kids & Family
Photography1.57×Arts & Culture
YouTube1.51×Movies & TV
Florida2.1×Travel & Leisure
Current events1.56×Arts & Culture
Boating2.69×Travel & Leisure
Beaches2.16×Travel & Leisure
U.S. state1.66×Travel & Leisure
Hotels1.81×Travel & Leisure
Holiday1.97×Travel & Leisure
American Airlines2.03×Travel & Leisure
Rock music1.55×Music & Radio
Dogs1.59×Pets & Animals
Real estate1.56×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boat tour audience
TraitClusterScore
TravellingTHRILL6.17
Community OrientationOPEN2.46
Pet OwnershipJOY2.1
LGBTQ+ IdentityOPEN1.77
Family OrientationCONSERVATISM1.64
Need for SecurityCONSERVATISM1.56

Worldwide distribution

Worldwide audience distribution share by country for Boat tour
CountryShare
United States31.0%
Italy8.9%
United Kingdom8.9%

See Boat tour audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Boat tour have in United States?

Boat tour has an estimated audience of 1,031,713 people in United States, concentrated in Florida and California.

What is the gender split and age of Boat tour fans?

50.8% of Boat tour fans are female, 49.2% are male, with an average age of 48.5 years.

Which brands do Boat tour fans like most?

Boat tour fans show strongest brand affinity for Cutter (boat) (22.79×), Skysurfing (58.21×), and Mohonk Mountain House (21.75×) over the country average.

Where do Boat tour fans live in United States?

Boat tour fans in United States are most concentrated in Florida (reach 239,477), California (reach 79,211), and Texas (reach 68,800). These three regions account for the largest share of the active audience.

What other brands do Boat tour fans also like?

Beyond Boat tour itself, the audience over-indexes on Skysurfing (58.21×), Mohonk Mountain House (21.75×), Big Fish (16.39×), and United States (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boat tour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.