Field of Dreams Audience in United States

Field of Dreams logo

Field of Dreams has an estimated audience of 1,704,658 people in United States. 44.1% are female, 55.9% are male, average age 45.2. Top regions: California, Texas, Florida. Top brand affinities: Alaska, Dental hygienist, Penn & Teller, Minnesota, Jingoism.

The average Field of Dreams fan in United States is 45.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, Dental hygienist, Penn & Teller, with strongest over-indexing on Alaska (2.9× the country average). Demographically, the Field of Dreams audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Community Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Field of Dreams fans

Demographic split for Field of Dreams audience in United States
MetricValue
Female44.1%
Male55.9%
Average age45.2
Estimated audience size1,704,658

Audience persona

The typical Field of Dreams fan in United States is more male, around 45.2 years old, with strong Community Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Field of Dreams in United States
RegionReachAffinity
California156,8980.84×
Texas153,9341.05×
Florida82,5150.71×
New York74,4310.78×
Illinois66,8761.18×
Ohio60,6691.16×
Pennsylvania58,2971.02×
Iowa52,7563.76×
North Carolina40,8880.8×
Wisconsin40,6861.59×
Michigan40,3550.91×
New Jersey40,1760.93×
Indiana36,0321.16×
Georgia34,9720.67×
Missouri34,1261.24×
Tennessee32,8350.96×
Virginia31,5930.76×
Minnesota30,4961.25×
Arizona30,3290.87×
Massachusetts29,5400.88×
Washington29,0710.85×
Colorado25,3080.94×
Maryland21,2620.73×
South Carolina20,5380.8×
Kentucky20,0510.94×
Louisiana19,4160.88×
Alabama18,6120.78×
Kansas17,9021.33×
Oklahoma17,4800.92×
Oregon17,0560.87×
Utah15,1490.99×
Connecticut14,1770.83×
Nebraska13,7131.6×
New Mexico13,0041.52×
Nevada12,4630.76×
Arkansas11,9200.85×
Mississippi9,3570.67×
Idaho9,0781.06×
New Hampshire6,8691.02×
West Virginia6,4680.81×
Maine5,7320.94×
Hawaii4,9090.67×
South Dakota4,8251.22×
Montana4,5420.96×
Rhode Island4,0260.74×
Delaware3,8430.82×
Washington, District of Columbia3,3880.66×
North Dakota3,2600.93×
Wyoming2,4250.96×
Vermont2,4210.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Field of Dreams audience
BrandAffinityCategory
Alaska2.9×Travel & Leisure
Dental hygienist9.69×Health
Penn & Teller11.11×Movies & TV
Minnesota1.64×Travel & Leisure
Jingoism1.8×Politics & Society
Lulu 黃路梓茵2.19×Movies & TV
Nebraska2.11×Travel & Leisure
Sinaloa2.7×Travel & Leisure
Home staging3.47×Home & Garden
Surf kayaking9.17×Sports
Jarabacoa20×Travel & Leisure
Google Analytics2.59×Internet & Social Media
Hocus Pocus2.13×Movies & TV
Monogram1.68×Home & Garden
KiwiCo3×Kids & Family
Go Go's4.93×Music & Radio
Steampunk2.07×Fashion & Accessoires
JibJab2.4×Internet & Social Media
Captain America (1990 film)1.83×Movies & TV
Glossier2.15×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Field of Dreams audience
TraitClusterScore
Community OrientationOPEN1.28
Career OrientationPOWER1.13
DIY MentalityTHRILL1.07
Social Media UsageJOY1.06
Price SensitivityPREMIUM1.06
SpiritualityBALANCE1.05

Worldwide distribution

Worldwide audience distribution share by country for Field of Dreams
CountryShare
United States68.7%
United Kingdom8.6%
Japan2.5%

See Field of Dreams audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Field of Dreams have in United States?

Field of Dreams has an estimated audience of 1,704,658 people in United States, concentrated in California and Texas.

What is the gender split and age of Field of Dreams fans?

44.1% of Field of Dreams fans are female, 55.9% are male, with an average age of 45.2 years.

Which brands do Field of Dreams fans like most?

Field of Dreams fans show strongest brand affinity for Alaska (2.9×), Dental hygienist (9.69×), and Penn & Teller (11.11×) over the country average.

Where do Field of Dreams fans live in United States?

Field of Dreams fans in United States are most concentrated in California (reach 156,898), Texas (reach 153,934), and Florida (reach 82,515). These three regions account for the largest share of the active audience.

What other brands do Field of Dreams fans also like?

Beyond Field of Dreams itself, the audience over-indexes on Dental hygienist (9.69×), Penn & Teller (11.11×), Minnesota (1.64×), and Jingoism (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Field of Dreams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.