Rascasse Audience Intelligence

Field of Dreams Audience in United States

A data profile of the people who buy, follow and care about Field of Dreams in United States — modelled from more than twelve digital signal sources. Field of Dreams has an estimated audience of 1,687,355 people in United States.

#1057among Movie / TV Show / Series in United States#2626in Movies & TV

The average Field of Dreams fan in United States is 45.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Good Will Hunting, Catch Me If You Can, The Wolf of Wall Street (2013 film), with strongest over-indexing on Good Will Hunting (83.55× the country average).

Demographically, the Field of Dreams audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Field of Dreams fan in United States is more male, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for Good Will Hunting.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Field of Dreams profile in United States.

Audience size
1.7M
in United States
Gender
44.1%♀
55.9% male
Age
45.2
average years
Country rank
#16245
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Field of Dreams viewers

44.1% are female, 55.9% are male, average age 45.2.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Field of Dreams audience in United States
MetricValue
Female44.1%
Male55.9%
Average age45.2
Estimated audience size1,687,355
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Field of Dreams audience in United States
Age bracketShare%
16-1910%
20-2910%
30-3920%
40-4927%
50+33%
Fig. 04

Worldwide distribution

63.3%

of the worldwide Field of Dreams audience comes from United States.

Worldwide audience distribution share by country for Field of Dreams
CountryShare
United States63.3%
United Kingdom8.4%
Canada4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Field of Dreams audience in United States is strongest.

Fig. 05

Top regions by affinity

Field of Dreams fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~50K3.87×
02New Mexico~20K2.33×
03Wisconsin~40K1.64×
04Nebraska~10K1.56×
05South Dakota~5K1.32×
06Idaho~10K1.31×
07Minnesota~30K1.25×
08Kansas~20K1.25×
09Missouri~30K1.21×
10Louisiana~30K1.20×
11Illinois~70K1.17×
12Indiana~30K1.09×
13Texas~200K1.07×
14Ohio~60K1.07×
15Pennsylvania~60K1.03×
16Maine~6K1.00×
17New Hampshire~7K0.99×
18North Dakota~3K0.99×
19Montana~5K0.97×
20Utah~10K0.96×
21Delaware~4K0.92×
22New Jersey~40K0.90×
23Tennessee~30K0.90×
24Oklahoma~20K0.89×
25Kentucky~20K0.88×
26Colorado~20K0.87×
27Michigan~40K0.86×
28Vermont~3K0.85×
29Oregon~20K0.84×
30Arizona~30K0.81×
31Arkansas~10K0.81×
32West Virginia~6K0.81×
33Washington~30K0.80×
34Massachusetts~30K0.80×
35Connecticut~10K0.79×
36California~100K0.76×
37Alabama~20K0.75×
38Rhode Island~4K0.75×
39North Carolina~40K0.74×
40South Carolina~20K0.73×
41Nevada~10K0.73×
42New York~70K0.72×
43Virginia~30K0.72×
44Alaska~3K0.72×
45Maryland~20K0.68×
46Hawaii~5K0.68×
47Mississippi~9K0.66×
48Washington, District of Columbia~3K0.66×
49Florida~70K0.64×
50Georgia~30K0.62×
Fig. 06

Affinity by region

Affinity by region — Field of Dreams, United States
0.62×1.00×3.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Field of Dreams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Field of Dreams audience
#·InterestCategoryAffinity×
01Catch Me If You CanMovies & TV103.26×
02Good Will HuntingMovies & TV83.55×
03The Wolf of Wall Street (2013 film)Movies & TV74.99×
04La La Land (film)Movies & TV31.71×
05Remember the TitansMovies & TV24.49×
06Bad SantaMovies & TV20.00×
07Wilt ChamberlainSports19.87×
08Gangs of New YorkMovies & TV18.66×
09School of RockMovies & TV18.08×
10Forrest GumpMovies & TV14.49×
11Alvin and the ChipmunksMusic & Radio14.45×
12Larry BirdSports13.81×
13Heath LedgerMovies & TV12.63×
14Anna FarisMovies & TV12.30×
15Elizabeth BanksMovies & TV9.84×
16Kevin CostnerMovies & TV9.60×
17Robert RedfordMovies & TV7.82×
18DreamHealth7.06×
19FedExBusiness & Career4.85×
20NostalgiaHome & Garden3.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Field of Dreams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Field of Dreams audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.67×
Community OrientationOPEN1.49×
Convenience OrientationPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Field of Dreams audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
MindfulnessBALANCE0.71×
Healthy LifestyleBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Field of Dreams have in United States?

Field of Dreams has an estimated audience of 1,687,355 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Field of Dreams viewers?

44.1% of Field of Dreams fans are female, 55.9% are male, with an average age of 45.2 years.

03

Which brands do Field of Dreams fans like most?

Field of Dreams fans show strongest brand affinity for Good Will Hunting (83.55×), Catch Me If You Can (103.26×), and The Wolf of Wall Street (2013 film) (74.99×) over the country average.

04

Where do Field of Dreams fans live in United States?

Field of Dreams fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Field of Dreams fans also like?

Beyond Field of Dreams itself, the audience over-indexes on Catch Me If You Can (103.26×), The Wolf of Wall Street (2013 film) (74.99×), La La Land (film) (31.71×), and Remember the Titans (24.49×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Field of Dreams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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